Publisher Research

Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.

‘As a broadcaster and publisher Bauer Media’s challenge is to anticipate consumer trends and work with technological developments to ensure our content is available whenever, wherever and however.’

Mojo, Q, and Kerrang are all funded and owned by Bauer

Q readership estimates for survey ending June 2012

Reach: It was read by 369,000 adults.% age reach: It was read by 0.7% of the adult population.

Bauer Media's classic rock magazine Mojo had an average monthly circulation of 98,484 in the second half of last year, down 2% year on year but up 0.8% on the previous six months. It overtook fellow Bauer title Q, which fell 8% year on year and 5.4% on the first half of the year to 94,811.” (The Guardian- Feb 2010). These results show that many of Baur’s top magazines are very popular, and could be worthy of funding my magazine.

‘IPC Media is the UK's leading consumer magazine and digital publisher’

With more than 60 media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. They engage with 26 million UK adults - almost two thirds of UK women and over 40% of UK men. Their award winning portfolio of websites reaches over 25 million global users every month.

NME, Nuts, Uncut, Style at home and many other brands are published by IPC.

In May 2008 the magazine Nme received a redesign, aimed at an older readership with a less poppy and more classic vibe. The first issue of the redesign featured a free seven-inch Coldplay vinyl single. Circulation of the magazine has fallen continuously since 2003. In the second half of 2011, the magazine's circulation was 23,924, 66% down on a 2003 figure of 72,442. This could be due to the fact that many of the magazine’s old fans believe it has changed it’s style, and as a result, IPC are receiving a financial blow.

IPC Media revealed in June 2010 that uncut was ‘UK’s most authorativemusic and movie magazine’ with an overall circulation of almost 75k.

I have come to the conclusion that I am going to use Bauer media as my chosen publisher. The main reason for this is the fact that they have published magazines ‘Mojo’ and ‘Q’, both of which are indie rock of a very similar style to the magazine I intend to create. This helps me feel secure that Bauer have experience in this field, which is proven by the success of both ‘Mojo’ and ‘Q’. Another partial factor was the fact that IPC’s NME magazine has recently been receiving bad press, which is giving IPC a bad name as a publisher, so if I was to publish my magazine which is of a similar genre to Nme, I might suffer the same blow as Nme has. In terms of statistics, there wasn’t much between the two publishers, and this made my decision slightly harder.