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Our Audiences, Ourselves How Participatory Media has and hasn’t Revolutionised the News Richard Sambrook, Director BBC Global News

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SLides used for a talk at the Berkman- Annenberg School conference on Journalism and collaboration. March 2008

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Page 1: Media Re:Public

Our Audiences, Ourselves

How Participatory Media has and hasn’t Revolutionised the News

Richard Sambrook, Director BBC Global News

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2

Blogging, Journalism & Credibility 2005

“Blogging v. Journalism is Over”

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The Future of News is Online

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New News…

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UGC – the whole story?

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Bangladesh Boat Trip

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Bangladesh Boat Trip

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Internet usage

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

200,000

1 6 11 16 21 26 31 36 41 46 51 56 61 66 71 76 81 86 91 96

Total Unique Visitors (000)

Top 100 websites in Europe by total unique visitors (000)

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The changing role

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Economics

“Invest….and hope…” “Demand has never been greater...”

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Networked Journalism

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iPM - “Share what you know”

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Newsnight - join the programme meeting

“come to the morning meeting with great ideas on how to do these or any other stories..”

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The web is going Video and Live…

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The “New Creatives”

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What Next?

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The Future – Aggregation and Web 3.0

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News Scrobbling?

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Data-driven personalised news?

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Questions…