Media Zones enables brands and agencies to predict the results of any online campaign before a single impression is ever served.

With Media Zones’ patent-pending evaluation and scoring process, brand and agency can know upfront which sites and categories of web sites will perform best for any audience they are targeting. They can pre-optimize a campaign with advanced knowledge of the optimal bid price, the best ad size, and what time of day and day of week will deliver the best return, before any ads are served.

Audience and Media Alignment

Media Zones aligns the media to the audience before any ads are run in order to generate optimal contextual synergy for each campaign up front.

Media Zones OverviewProgrammatically Match Audiences to Their Best Possible Web Media Mix

Media Zones Overview March 2015

PRODUCT OVERVIEW

• Pre-campaign optimization with complete contextual media alignment

• Over 5 million sites that support sds

• Over 5 billion rolling impressions

• 300+ predictive models for click-through rate (CTR) optimization

• Optimal did price, time of day, day of week and ad size

• Automatic segmentation of media

• Whitelists, blacklists and category lists

KEY FEATURES

Performance Profiles

Media Zones compares the performance of your audience to the performance of all audiences by category. This enables you to adjust your spend in the higher performing categories.

Optimal Bid Price

Evaluate the best bid price options for your CPM with knowledge that each recommendation can be correlated to a plan success metric.

Ad Size Optimization

Each ad size has a distinct performance profile for each audience.

PRODUCT OVERVIEW

Media Zones Overview March 2015

• Ad sizes

• Devices

• Impressions

• Time of day

• Day of week

• Media categories

• Preferred websites

• Real-time bid (RTB) price

• Click-through rate (CTR)

• Cost per thousand impressions (CPM)

PRE-CAMPAIGN OPTIMIZATION

• On-demand cloud-based media zones reporting

• Supports postal, Smart Zones, IP audiences

• B2C, display, mobile, B2B, education, government

• 30.1 million U.S. & Canada Smart Zones audiences

• 1.85 billion IP addresses

• Over 5 million sites that support ads

• 300+ predictive models for CTR optimization

• Optimal bid price, time of day, day of week, ad size

• Automatic segmentation of media

• Whitelists, blacklists and category lists

PRODUCT OVERVIEW

Media Zones Overview March 2015

Automatic Media Segmentation

Media Zones includes groupings by performance and the ability to drill down to the category and site level to generate whitelists and blacklists with minimal overhead.

Media Zones Recap

Media Zones is a true “big data” solution, leveraging automated predictive analytics and over 300 models that continuously score over 30 million audience Smart Zones from a collection of over 5 billion modeled impressions and click-through events.

In programmatic advertising the popular phrase used to describe audience targeting and campaign management is “The right audience, in the right place, at the right time.” In breaking down this slogan and comparing it to reality, one quickly discovers that, up until now, the emphasis has mostly been about coming up with the best audience possible.

With audience building technology, such as Semcasting’s patented Smart Zones, that uses IP targeting with 100% reach, there is transparency as to which households or businesses are in the prospect pool. What’s been missing are answers to three question: where can I find those prospects, how much should I pay for an impression, and what are my results going to look like. This is where Media Zones comes in.

Optimization of the “place and time,” website media, bid price, click-through rate, time of day, day of week or ad size have, up until now, been part of a back-office ad operations process that starts long after the campaign is started. With Media Zones, these answers are no longer dependent on random selection of media placements or the inefficiency of running a half-million impressions before optimization can begin. Instead, Media Zones’ optimization starts before the campaign is ever launched, resulting in better lift and improved ROI.

Semcasting, Inc. 41 High StreetNorth Andover, MA 01845

978-684-7580

sales@semcasting.comwww.semcasting.com

About Semcasting Semcasting is an innovator in B2B and B2C data marketing solutions for agencies and brands. We offer a new approach to the management of big data that automates the creation of highly qualified and verified audiences based on real people and businesses. Through our patented Smart Zones’ audience-targeting platform, marketers can effectively link any customer or audience to their Internet footprint, providing near 100% reach on any device through advanced data and analytics and a campaign optimization technology that protects the privacy of every individual.

BENEFITS RECAP