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mediakit 2020EnglishStatus September 23, 2019

Verlag für chemische Industrie H. Ziolkowsky GmbH

The Seifensiederzeitung (the soap boiler journal) was founded in Leipzig in 1874 and published by H. Ziolkowsky Verlag für chemische Industrie in Augsburg in 1896. Based on these origins, a modern professional journal, the SOFW Journal, and all other communication platforms of SOFW (Verlag für chemische Industrie H. Ziolkowsky GmbH), for applied science in cosmetics, body care, deter-gents and fragrance industry has evolved today.

For almost 150 years now, the trade journal SOFW Journal has accompanied the develop-ments of the soap, detergent, perfume, body care and cosmetics industries in chemistry and technology and the careers of associations and societies. It is therefore the technical literature of this industry.

With the growing introduction of research into the cleaning and cosmetics industry, SOFW Journal increasingly published chemical-technical articles describing the practical application of science. Thus the journal became one of the most important sources of information for R&D. Today, the SOFW Journal with its 3 language versions is one of the most widely read and best-known specialist publications in the industry worldwide.

In addition to the trade journal, the publishing house publish-es manuals and reference books in printed and electronic versions.

The publishing house is also the organizer and co- organizer of various events, such as HPCI Events and SEPAWA Congress in the industry and administers the SEPAWA e.V. and DGK e.V. associations.

SOFW offers the complete communications spectrum for the personal care, cosmet-ics and detergent industries worldwide.

Verlag für chemische Industrie H. Ziolkowsky GmbHDorfstr. 40 | 86470 Thannhausen | Germany

+49 8281 79940-0 [email protected] www.sofw.com

01 | mediakit 2020 About the Publisher

Our Offers – Your Choice.

SOFW Journal › App

Exclusive sponsorship for 1 yearPrice: EUR 10,500.00(detailed information upon request)

SOFW Journal › Print (see p. 06) SOFW › Website (see p. 04)

E-ShotsE-mail blasts to our database (18,500 subscribers)Price: EUR 150.00/CPM EUR 2,600.00 (entire list)(Detailed information upon request)Newsletter (see p. 05)

SOFW Journal Newsletter, monthlySOFW7days Newsletter, weekly

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02 | mediakit 2020

SOFW Journal Print & Online price list, valid from January 1st, 2020. All prices net of tax. For our general terms and conditions, see www.sofw.com

Multi Channel

SOFW JournalPrint & Online

Websitewww.sofw.com

Newsletter

6,800* monthly circulation

per issue

(issue 09-2018 to 07-2019, Source: Publisher´s data)

*excl. pass-along rate

ca. 4,200 Average monthly unique visitors

ca. 21,500 Average monthly page visits

(01.01.2018–31.12.2018, Source: Google Analytics)

see p. 05

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03 | mediakit 2020 Statistics

BRAND NEWsofw.com – Shining Bright with a New Look

Position Category Dimension Specifications Price

A Top banner top banner ad Home & News orEvents & Shop & Jobs 1110 x max. 123 px max. 100 KB, gif, jpg, swf EUR 1,200.00 per month

A1 Top banner top banner ad, Sofw Journal Sofw Journal 1110 x max. 123 px max. 100 KB, gif, jpg, swf EUR 1,200.00 per month

B Banner second banner ad Home & News orEvents & Shop & Jobs 1110 x max. 123 px max. 100 KB, gif, jpg, swf EUR 800.00 per month

C Banner third banner ad Home & News & Shop 1110 x max. 123 px max. 100 KB, gif, jpg, swf EUR 600.00 per month

D Skyscraper right side banner ad complete website 120 x 600 px max. 100 KB, gif, jpg, swf EUR 1,000.00 per month

E Box right side banner ad complete website 120 x 120 px max. 100 KB, gif, jpg, swf 400,00 EUR/Monat

A Top banner

DSky-

scraper

HEADER IMAGE

NAVIGATION

B Banner, C Banner

Job Ads

per month and language EUR 300.00for 3 months per language EUR 400.00

Special Price: 100.00 EURcombined with an job ad in SOFW Journal (advertising options see p. 09) you receive a discount of EUR 100.– on the online price

Languages

English, German

Banner options

EBox

04 | mediakit 2020


Website

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DatabaseThe SOFW7days Newsletter completes our portfolio and offers the perfect option for your digital marketing. It is published weekly and reaches over 18,500 subscribers. Our comprehensive database is continually maintained and updated, thus ensuring that only active industry contacts are reached.

AudienceAll contacts of SOFW, visitors of SOFW events (i.e. HPCI), contacts of trade exhibitions, visitors to the website, on-line shop customers and of those interested worldwide.

Content• The latest from the industry/NEWS/Product launches• Company news• Interviews• White papers• Event calendar

Frequencyca. 50 e-newsletters released annually

Advertising optionsA Top Banner 604x148 px EUR 1,050.00B Pos. 2 604x148 px EUR 950.00 C Pos. 3 604x148 px EUR 850.00 D Pos. 4 604x148 px EUR 750.00(other formats upon request)

Bundle offers (for 4 consecutive weeks)A EUR 2,700.00B, C, D EUR 2,000.00(other formats and frequency discounts upon request)

White Papers EUR 250.00

A

B

C

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MONTHLY WEEKLY

DatabaseThe SOFW Journal Newsletter is an ideal opportunity for digital marketing. It is pub-lished monthly and reaches over 14,000 subscribers on a regular basis. Our database is constantly maintained and updated to ensure that our mailings are distributed only to existing industry contacts.

AudienceThe international readership of SOFW Journal, website vis-itors, social media followers, online shop customers and interested industry peers worldwide.

Content• Overview of current issue of SOFW Journal• Event calendar• Preview of upcoming issues

Frequency10 e-newsletters per year, parallel to the release date of SOFW Journal

Advertising optionsA Top Banner 556x36 px EUR 750.00B Box 153x153 px EUR 450.00C Skyscraper 153x306 px EUR 600.00(other formats upon request)

Bundle offers (for 3 consecutive months)A Top Banner EUR 2,000.00B Box EUR 1,200.00C Skyscraper EUR 1,600.00(other formats and frequency discounts upon request)

A

B

C

D

05 | mediakit 2020 Newsletter

SOFW Journal Print & Online Preisliste, gültig ab 01.01.2018. Alle Preise zzgl. gesetzlicher MwSt. Unsere allgemeinen Geschäftsbedingungen finden Sie unter www.sofw.com

powered byThe TopicsNew raw materials and ingredients, biotechnological developments, compatibility, formulations, legislation, methods of testing, branch and market news.

AudienceFormulators, chemists, research and development, lab-oratory staff, marketing, management and students.

LanguagesAt present the SOFW Journal is published in German and English and Chinese. This ensures that all the information is available to all readers worldwide.

IssuesGerman and English edition: 10 issues per year (two combined issues: 1+2 and 7+8)

Chinese edition: 4 online issues per year

Circulationapprox. 2,000 English (print) per monthapprox. 2,500 German (print) per monthup to 18,500 English, German & Chinese (online)

Magazine sizeDIN A4 (210x297 mm)

AffiliationSOFW Journal is the official publication of the SEPAWA e.V. Association (European association of soap, perfume and detergent experts)

PricesSingle issue 25.00 EUR1,2

Online subscription 195.00 EUR2

Print & online subscription 235.00 EUR1,2

SOFW mobile subscription 19.99 EUR (free SOFW App required, in-app purchase)

Reprints (available as pint and/or digital)Reprints of publications can be ordered, prices upon re-quest. Publications can also be distributed through our SOFW7days Newsletter (+ EUR 250.–). More informations about SOFW7days on p. 05.

1plus postage 2 VAT where applicable.

Editor in ChiefRobert Fischer

[email protected]

Editorial Office [email protected]

Subscription [email protected]

Advertising, internationalSiegfried Fischer

+49 8281 79940-31 [email protected]

Advertising, USAJohanna Williams

+1 301 728 2724 [email protected]

Nearly 150 Years of Experience

The SOFW Journal has been published since 1874. It provides extensive information regarding formulation of cosmetics, body care, detergents, fragrances and chemical specialties.

06 | mediakit 2020 SOFW Journal

No. Deadlines Main Focus of the Issue Personal Care Home Care Bonus Distribution

1/2Editorial: 02.12.19Adverts: 15.01.20Publishing: 12.02.20

Natural & OrganicNatural/Botanical/Renewable Ingredients, Vegan Cosmetics,

SustainabilityEcological Cleaners & Detergents • in-cosmetics Global

3Editorial: 13.01.20Adverts: 14.02.20Publishing: 12.03.20

Innovative Ingredients for

Cosmetic Formulations

New Ingredients, Innovations, Fragrances, Hygiene, Deodorants,

Anti-Pollution, BiotechnologyLaundry & Cleaning

• in-cosmetics Global• NYSCC Suppliers Day• InterCHARM Moskow


Decorative Cosmetics & Skin Cleansing

Colour Cosmetics for Skin and Hair, Pigments, Natural Colours, Shower Gels, Peelings, Make-up Removers

Professional Cleaning & Hygiene • NYSCC Suppliers Day• China Beauty Expo


Multicultural Cosmetics & Hair Care

Specialised Products for a Wide Variety of Multicultural Skin and Hair Types, Halal, Vegan, Hair

Styling, Shampoos and Conditioners

Detergents & Household Cleaners• in-cosmetics Korea • Beauty World Dubai • FCE Cosmetique


Skin CareProbiotic Cosmetics, Products for

Sensitive/Allergic Skin, Moisturising Care, Skin Analysis, Dermatology, Eye Care

Fragrances and Encapsulation • Cosmetic Business Munich • Cosmoprof North America

7/8Editorial: 25.05.20Adverts: 02.07.20Publishing: 31.07.20

Sun Care

UV Protection, SPF, Multifunctional Sun Care, Transparent Formulations,

Skin Brightening/Whitening, Self-Tanners, Testing

Product Safety, Testing and Regulations • in-cosmetics North America

Natural Special

Asia Special

07 | mediakit 2020 SOFW Journal Editorial Calendar 2020

No. Deadlines Main Focus of the Issue Personal Care Home Care Bonus Distribution


Anti-Aging & Cosmeceuticals

Innovations to Combat Skin and Hair Aging, Specialised Cosmetics and Body Care Products for Men,

Beard Care, Baby Care, Cosmeceuticals

Performance and Environmentally Friendly

• HPCI Poland/Cosmetic Business• IFSCC Congress Japan


SEPAWA IssueNew Ingredients,

Formulations and Technologies, Fragrances

Surfactants, Preservatives, Enzymes• SEPAWA Congress• in-cosmetics Asia• Cosmoprof Asia


Sustainability & Anti-Pollution

Protection of Skin and Hair against Pollution-related Damages,

Sustainable SourcingCleaning & Sealing • SCS Formulate

• SCC Conference New York


Future Trends & Technologies

Innovative Actives, Formulations and Technologies,

Micro-, Nanoencapsulation, Testing, Claim Substantiation, Preservatives

Microbial Contamination, SEPAWA Event Report

• CosmetAgora 2021• HPCI India 2021

The publisher reserves the right to apply changes to the editorial plan without notice.An up-to-date editorial plan can be downloaded on our website www.sofw.com

Men´s Special

Fragrance Special

08 | mediakit 2020 SOFW Journal Editorial Calendar 2020

Advertisement (4c)*

Format 1 EUR 2,800.–Format 2a, 2b EUR 1,980.–Format 3 EUR 1,700.–Format 4 EUR 1,540.–

Job Offers (4c)*

Format 1 EUR 2,190.00Format 2a, 2b EUR 1,320.00Format 3 EUR 1,050.00Format 4 EUR 890.00

Advertising deadlineSee Editorial and Event Calendar 2020. All ads are also published free of charge in the online and app version of the SOFW Journal (www.sofw.com).

DiscountsAll rates are base rates. Frequency, multi-product and other applicable discounts upon request. Agency commission: net rate 15%. Barters/Contras: Base rates do not apply. Please contact us for details.

InsertsSize: Maximum 200x290 mm (width x height)Weight: Maximum 30 gPrice per 1000 copies: EUR 490.00Additional costs for postage may apply. Extra costs for trimming and folding upon request. Please contact us for further details.

Special advertising optionse.g. bookmarks, banderoles, postcards etc. – prices upon request

Format 11/1 page

180 x 240 mm

210 x 297 mm

216 x 303 mm

Format 2a1/2 page

180 x 127 mm

210 x 147 mm

216 x 150 mm

Format 31/3 page

180 x 84 mm

210 x 104 mm

216 x 107 mm

Format 41/4 page

180 x 61 mm

210 x 81 mm

216 x 84 mm

Format 2b1/2 page

87 x 257 mm

102 x 297 mm

105 x 303 mm

* Prices for cover pages surcharge 15%. Simultaneous publication in English & German: +30% on base rates

Ad in type area Ad bled off Bleed margin (3mm)

09 | mediakit 2020


Ad Rates

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