mediamind campaign process
DESCRIPTION
MediaMind Campaign Process. Scott Ries | Team Lead, Creative Account Management ANZ. Successful Campaign Process. Download IAB Digital Workflow here. DIGITAL CAMPAIGN b est practice. Successful Campaign Process. Kick Off Call Ad Development Test Pages Attachment Reporting. - PowerPoint PPT PresentationTRANSCRIPT
© 2012 MediaMind | A Division of DG | All rights reserved
Scott Ries | Team Lead, Creative Account Management ANZ
MediaMind Campaign Process
© 2012 MediaMind | A division of DG | All rights reserved
Successful Campaign Process
Download IAB Digital Workflow here
DIGITAL CAMPAIGNbest practice
© 2012 MediaMind | A division of DG | All rights reserved
▸ Kick Off Call
▸ Ad Development
▸ Test Pages
▸ Attachment
▸ Reporting
Successful Campaign Process
© 2012 MediaMind | A division of DG | All rights reserved
Kick Off Call
▸ Contacts
▸ Campaign Details
▸ Media Plan Details
▸ Creative Details
▸ Conversion Tags
▸ Reporting
© 2012 MediaMind | A division of DG | All rights reserved
Kick Off Call
▸ ContactsPrimary contact is your Creative Account Manager.
Creative Team
p: 02 8243 0000
Media Team
p: 02 8243 0000
© 2012 MediaMind | A division of DG | All rights reserved
Kick Off Call
▸ Creative Details 1. How will the success of the campaign be measured?
Awareness, Direct Response, Brand Interaction
2. Ad formatsStandard, Polite, Expandable, VAST etc
3. Creative concept(s)Provide PDFs or examples
4. Special FeaturesTemplates, Blocks, Process
5. SpecsPublisher specific templates
6. Training
7. Creative/Ad ID’s ETA
© 2012 MediaMind | A division of DG | All rights reserved
Ad Development: Mediamind Workshop
Download MediaMind Workshop for Flash MXP
© 2012 MediaMind | A division of DG | All rights reserved
Ad Development: Mediamind Workshop
Download MediaMind Workshop for Flash MXP
© 2012 MediaMind | A division of DG | All rights reserved
Ad Development: Mediamind Workshop
© 2012 MediaMind | A division of DG | All rights reserved
Ad Development: Blocks
creativezone.mediamind.com/blocks.aspx
© 2012 MediaMind | A division of DG | All rights reserved
Ad Development: Blocks
creativezone.mediamind.com/blocks.aspx
▸ Highlights
SynchronizationContextual from PageImage UploadMapQuest MapsFacial RecognitionWebcamAugmented RealityPapervisionFull Screen HD Video
PollingQR Code GeneratorCalendar ReminderSend EmailScreen GrabPrint CouponPinterestTwitter ConnectSkype Interaction
© 2012 MediaMind | A division of DG | All rights reserved
Ad Development: Templates
**CreativeAU Specs and Local Templates**
© 2012 MediaMind | A division of DG | All rights reserved
Test Pages
VW Test on WWOS/Mi9
▸ Process1. Contact details for the publisher team
Specific to your campaign if possible
2. Working Ad IDs trafficked to test placementsContact us for help
3. Tags generated and sent
4. URL from Publisher for reviewAllow for 2-3 days for a functional test page
© 2012 MediaMind | A division of DG | All rights reserved
Attachment
Download MediaMind Attachment Process.pdf
© 2012 MediaMind | A division of DG | All rights reserved
Reporting
© 2012 MediaMind | A division of DG | All rights reserved
Reporting
© 2012 MediaMind | A division of DG | All rights reserved
Thank you!