presentation troels smit mediamind
DESCRIPTION
Troels Smit, NEN Nov. 16. 2010TRANSCRIPT
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through theBreaksCreativity that
Clutter© 2010 MediaMind Technologies Inc. | All rights reserved
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Who are we?
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beyond thebrowser
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© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
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Personally relevantadsinserted dynamically into any content on any deviceanywhere in the world
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standard adsneed a little
helping hand
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Zlatan• Appeared 60 times• Scored 22 goals• 30% conversion rate
for Sweden
striker
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Tomas Brolin• Appeared 47 times• Scored 26 goals• World Cup All Star • 55% conversion rate
for Sweden
mid
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Olof Mellberg• Made 84 appearances
for Sweden• Scored four goals• Less than one goal
every 20 games• Team Captain
defender
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Measuring assists
Striker
Midfielder
Player 3Player 6
Player 4
Player 5
Affiliates
Outdoor Mobile
Search
Display
TV
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Channel Connect
Served Impressions
CTR Other Channel Impact Rate
ROI ROAS ($) Total Conversions
Click to Conversion Rate
249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05%149,501 2.84% 58.67% 25.60% 1.26 588 13.85%149,501 2.84% 58.67% 25.60% 1.26 588 13.85%99,913 2.89% 61.46% 36.24% 1.36 628 21.76%99,913 2.89% 61.46% 36.24% 1.36 628 21.76%
537,523 0.80% 28.22% 16.25% 1.16 165 3.84%266,215 0.79% 29.70% 6.62% 1.07 81 3.83%67,931 1.17% 37.88% 2.35% 1.02 14 1.75%50,714 0.47% 15.79% 21.91% 1.22 22 9.32%
147,570 0.73% 35.42% 1.69% 1.02 45 4.17%271,308 0.80% 26.73% 27.75% 1.28 84 3.85%168,906 0.44% 23.72% -15.95% 0.84 24 3.20%90,302 1.38% 34.68% 72.76% 1.73 48 3.86%12,100 1.55% 21.80% 27.45% 1.27 12 6.38%
786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09%
4,2932,113
798236
1,079
7501,242
2,180
188Yahoo! UKAOL JapanMSN MX
Mind the Gap Int.Turner / CNNFox News.comMSN \ MSNBC
DisplayMind the Gap US
Campaign Type Campaign Publisher/SE Total Clicks
Search 7,132Eyeblaster SE - Google 4,246
Google 4,246Eyeblaster SE - Yahoo 2,886
Yahoo 2,886
Totals 11,425
Cross-Channel Overview
Display
Campaign Type
Search
TotalsSearch & Display —
All in One Place
Other Channel Impact Rate
60.12%58.67%58.67%61.46%61.46%28.22%29.70%37.88%15.79%35.42%26.73%23.72%34.68%21.80%44.17%
Explore the Touch-Pointsbetween Channels
Total
Conversions
1,2165885886286281658114224584244812
1,381
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Want more?
▸ Download cases on: www.mediamind.com – click ”resource library”▸ Ask me to send you the best we have: [email protected]
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Less than 8% of the internet population
click
And the clickers dont have any
money(comScore 2009)
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You remember:
30% what you see
50% what you see & hear70-90% what you see, hear
& touch
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Teachers / kidsinteraction
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cracking the
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Simply the best?
Metric A BGaming
Benchmark*
CTR 0.34% 2.71% 0.69%
Interaction Rate 68% 30% 17%
Video Started Rate 3% 6% 47%
54seconds
84seconds
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datanavigating the
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Global Research
Eyeblaster Dwell Research
of all ads engaged with
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Dwell Rate versus CTR
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sizedoes
matter?
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Which Ad Sizes work?
Eyeblaster Dwell Research
all formatslonger time than TV
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consumers show consistently that they
are willingto take time to explore brands
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get people playing
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ScreenGrab - Home Page Take Overs
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Add Dimensions to Your Brand
Dimensional Banners• Knock-Your-Socks-Off User Experience!• Demand user interactions• Associates brand with industry innovation
Immerse your brand in realistic 3D environments powered by the PaperVision 3D engine
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Innovation: 3D & Screengrab
• Appears on the webpage as a regular banner.• Expands to provide a full screen cinema-like experience.• Provides a highly impactful experience for a self-selected group.
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Glider - Home Page Take Overs
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Interactive HD Video
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2010 MediaMind RMA Nominee
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Twitter in Banner
• Immediately updated• Consumer Insights/Opinions• Focus on specific topics
Incorporate twitter feed, tweets, and information in a banner.
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HTML 5 – iDeviceAds
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’Tis the Season
Using Online Display to Boost Store Trafficknew research
www.mediamind.com – click on ”research”
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eRetail – Conversion funnel
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eRetail
▸ Best conversion rates for retail:HomepageMusicMail
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Brick and Mortar
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Brick and Mortar Retailers
Dwell Time
To drive offline store visits Hotmail and Messenger are top performers
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Dwell by frequency for B&M retailers
to drive offline store visits the
optimal frequency is 4
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Take your weekly circular online
▸ Create one ad unit▸ Easily update content, just send us your images product description
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Be memorable
▸ Homepage Takeover▸ Brand Moment▸ Fun and Relevant
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but ...
Online is difficult and I only have a TV ad
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• Use your TV ad online• Just send us your video• Provides a highly impactful experience for a self-selected group
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If you can sell Vacuum Cleaners online ...
▸ Who knew a vacuum cleaner could be so interesting? Great graphics that suck in the home page as a teaser followed by an interactive ad that allows the user to explore the features turn the mundane into something exciting
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Your best content
your best content needs to bewhere the users eyes are
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Dwell – quality time
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thank [email protected]