analytics in mediamind
DESCRIPTION
Primary colors. EB Orange 246/137/51. EB Green 52/70/13. EB Gray 161/161/161. EB Yellow 255/200/40. Light tint. Analytics in MediaMind. 250/196/153. 153/162/134. 208/208/208. 255/227/147. Dark tint. 123/69/26. 26/35/7. 81/8181. 128/100/20. Agenda. Overview Short Reminder - PowerPoint PPT PresentationTRANSCRIPT
© 2008 Eyeblaster. All rights reserved
Analytics in MediaMind
© 2008 Eyeblaster. All rights reserved
Agenda
• Overview
• Short Reminder
• Content
• Old vs. New
© 2008 Eyeblaster. All rights reserved
Overview
© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved
Topics covered
• Analytics Changes: •Packages and Serving Periods
•Conversion Tag Groups
•Placement and Ad Classifications
•Other Topics
• Implementation in Modules:•Campaign Monitor
•Online Reports and CRB
© 2008 Eyeblaster. All rights reserved
Short Reminder
© 2008 Eyeblaster. All rights reserved
Remember Packages ?
Non-packaged Placement
Non-packaged Placement
Non-packaged Placement Non-packaged
Placement
Non-packaged Placement
Non-packaged Placements
Non-packaged Placements
Non-packaged Placements
Non-packaged Placements
Non-packaged Placements
© 2008 Eyeblaster. All rights reserved
Remember Packages ?
An easier way to manage your placements
Non-packaged Placements
Non-packaged Placements
Non-packaged Placements
Non-packaged Placements
Non-packaged Placements
© 2008 Eyeblaster. All rights reserved
Remember Serving Periods ?
An easier way to manage delivery
Time
Single Serving Period
Once, placements could only have one serving period…
Now you can have as many as you like!
© 2008 Eyeblaster. All rights reserved
Reminder: Conversion Tag Groups
An easier way to manage your conversions
• Some advertisers use many conversion tags
• Now you can group them by:• Sales/Counter
• Product Line
• Site Sections
• …
© 2008 Eyeblaster. All rights reserved
Reminder - Classifications
• Mainly for Analytics purposes
• Up to 5 classification levels for placements
• Up to 5 classification levels for ads
• Can be defined during campaign setup• Or any time later!
• Available in CRB and Excel Plug-In
© 2008 Eyeblaster. All rights reserved
Reminder – Placement Classifications
• Any ideas ?• Campaign purpose
• Age targeting
• Gender targeting
• Product line
• Language
© 2008 Eyeblaster. All rights reserved
Reminder – Ad Classifications
• Any ideas ?Creative Type
Contents
Creative idea
Special ad characteristics
Language
…
© 2008 Eyeblaster. All rights reserved
Setting Up Classifications
Use meaningful values, e.g. Age: 20-30
© 2008 Eyeblaster. All rights reserved
Assigning Conversions to Campaigns
An easier way to manage your conversions
• Mainly for Analytics purposes
• Allows you to filter conversions by campaigns
© 2008 Eyeblaster. All rights reserved
Assigning Conversions to Campaigns
© 2008 Eyeblaster. All rights reserved
Assigning Conversions to Campaigns • Only conversions relevant to selected campaigns will appear
• You can override this filtering by clicking:
© 2008 Eyeblaster. All rights reserved
Campaign Monitor
© 2008 Eyeblaster. All rights reserved
Packages in Campaign Monitor
• New column: Package Name – Placement ID
• Campaign Setup, Performance and ROI views – Data in Placement level
• Delivery View – Data in Package Level• Only when packages exist (otherwise – as before)
• New Details window showing package delivery details
© 2008 Eyeblaster. All rights reserved
Packages in Campaign Monitor
© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved
Packages in Campaign Monitor
• Package details window
© 2008 Eyeblaster. All rights reserved
Serving Periods in Campaign Monitor
• New column in Delivery View:Serving Period Status
• Status according to serving KPI
• Click to show serving periods data in Details window
© 2008 Eyeblaster. All rights reserved
Serving Periods in Campaign Monitor
• You can customize the Serving Period Status Threshold
© 2008 Eyeblaster. All rights reserved
CM Search Tool
• New way of searching the CM
• Select entity type first
• Enter search term
© 2008 Eyeblaster. All rights reserved
Online Reports and CRB
© 2008 Eyeblaster. All rights reserved
Packages in Online Reports
• If packages exist, they will appear in the following reports:
Delivery Analysis
Over/Under Delivery
Publisher
Delivery Summary
Engagement Summary Conversion
Summary
ROI Summary
Agency
© 2008 Eyeblaster. All rights reserved
Packages in Online Reports
• Two available layouts by selecting Data Level:• Packages and unpackaged placements appear in separate
columns – select Ad or Placement level
• Packages and Unpackaged Placements appear in the same column – Select Package/Placement level
© 2008 Eyeblaster. All rights reserved
Packages in Online Reports – 2 columns
No Ordered Impressions and Delivery Rate for Packaged Placements
Ordered Impressions and Delivery Rate
appear on Package level only
Packages and Unpackaged Placements appear separate columns
© 2008 Eyeblaster. All rights reserved
Packages in Online Reports – 1 column
Data is on the package level only (for packages).
Unpackaged placements appear as before.
Packages and Unpackaged Placements appear in the
same column
© 2008 Eyeblaster. All rights reserved
Serving Periods in Online Reports
• If the campaign contains serving periods, you will be able to show them in the report
• Select Include Serving Periods
Serving Periods appear below Placement level
Serving that is not during serving periods is shown under Serving during Downtimes
© 2008 Eyeblaster. All rights reserved
Packages and Serving Periods in CRB
• New fields in CRBPackage Name
Package Name / Placement ID
Serving Period (and related fields)
© 2008 Eyeblaster. All rights reserved
Conversion Tag Groups in Online Reports
• Conversion Tag Groups can be displayed in Conversion Summary report
• Conversion Tag Groups are also supported in CRB (only one group level per report)
• You can filter conversions by their groups
• Displaying by conversion tag groups may show duplicated conversions
© 2008 Eyeblaster. All rights reserved
Conversion Tag Groups in Online Reports
© 2008 Eyeblaster. All rights reserved
Classifications in CRB• Select Placement or Ad classifications from the Fields list
• If you have several classification levels:• Select all classifications
• Remove those not needed from the Excel file
© 2008 Eyeblaster. All rights reserved
Reporting Across Accounts/Advertisers
• New feature in CRB
• AMs can report on several accounts
• Clients can report on several advertisers
© 2008 Eyeblaster. All rights reserved
Reporting Across Accounts/Advertisers
© 2008 Eyeblaster. All rights reserved
Reporting Across Accounts/Advertisers
A Powerful tool for AMs and Clients
© 2008 Eyeblaster. All rights reserved
Old Vs. New
© 2008 Eyeblaster. All rights reserved
Old Vs. New
Item Old New
Packages Not supported Supported in CM, Online Reports, CRB and Excel Plug-in
Serving Periods Not supported Supported in CM, Online Reports, CRB and Excel Plug-in
Classifications Not supported Supported in CRB and Excel Plug-in
Conversion Tag Groups
Not supported Supported in Online Reports, CRB and Excel Plug-in
Terminology FlightPublisherCreative Type
PlacementSitePlacement Type
© 2008 Eyeblaster. All rights reserved
Thank you