© 2008 eyeblaster. all rights reserved analytics in mediamind eb orange 246/137/51 eb green...

© 2008 Eyeblaster. All rights reserved

Analytics in MediaMind


Agenda

• Overview

• Short Reminder

• Content

• Old vs. New


Overview

© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved

Topics covered

• Analytics Changes: •Packages and Serving Periods

•Conversion Tag Groups

•Placement and Ad Classifications

•Other Topics

• Implementation in Modules:•Campaign Monitor

•Online Reports and CRB


Short Reminder


Remember Packages ?

Non-packaged Placement


Non-packaged Placement Non-packaged

Placement


Non-packaged Placements






Remember Packages ?

An easier way to manage your placements







Remember Serving Periods ?

An easier way to manage delivery

Time

Single Serving Period

Once, placements could only have one serving period…

Now you can have as many as you like!


Reminder: Conversion Tag Groups

An easier way to manage your conversions

• Some advertisers use many conversion tags

• Now you can group them by:• Sales/Counter

• Product Line

• Site Sections

• …


Reminder - Classifications

• Mainly for Analytics purposes

• Up to 5 classification levels for placements

• Up to 5 classification levels for ads

• Can be defined during campaign setup• Or any time later!

• Available in CRB and Excel Plug-In


Reminder – Placement Classifications

• Any ideas ?• Campaign purpose

• Age targeting

• Gender targeting

• Product line

• Language


Reminder – Ad Classifications

• Any ideas ?Creative Type

Contents

Creative idea

Special ad characteristics

Language

…


Setting Up Classifications

Use meaningful values, e.g. Age: 20-30


Assigning Conversions to Campaigns

An easier way to manage your conversions

• Mainly for Analytics purposes

• Allows you to filter conversions by campaigns


Assigning Conversions to Campaigns


Assigning Conversions to Campaigns • Only conversions relevant to selected campaigns will appear

• You can override this filtering by clicking:


Campaign Monitor


Packages in Campaign Monitor

• New column: Package Name – Placement ID

• Campaign Setup, Performance and ROI views – Data in Placement level

• Delivery View – Data in Package Level• Only when packages exist (otherwise – as before)

• New Details window showing package delivery details

© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved


• Package details window


Serving Periods in Campaign Monitor

• New column in Delivery View:Serving Period Status

• Status according to serving KPI

• Click to show serving periods data in Details window


Serving Periods in Campaign Monitor

• You can customize the Serving Period Status Threshold


CM Search Tool

• New way of searching the CM

• Select entity type first

• Enter search term


Online Reports and CRB


Packages in Online Reports

• If packages exist, they will appear in the following reports:

Delivery Analysis

Over/Under Delivery

Publisher

Delivery Summary

Engagement Summary Conversion

Summary

ROI Summary

Agency


Packages in Online Reports

• Two available layouts by selecting Data Level:• Packages and unpackaged placements appear in separate

columns – select Ad or Placement level

• Packages and Unpackaged Placements appear in the same column – Select Package/Placement level


Packages in Online Reports – 2 columns

No Ordered Impressions and Delivery Rate for Packaged Placements

Ordered Impressions and Delivery Rate

appear on Package level only

Packages and Unpackaged Placements appear separate columns


Packages in Online Reports – 1 column

Data is on the package level only (for packages).

Unpackaged placements appear as before.

Packages and Unpackaged Placements appear in the

same column


Serving Periods in Online Reports

• If the campaign contains serving periods, you will be able to show them in the report

• Select Include Serving Periods

Serving Periods appear below Placement level

Serving that is not during serving periods is shown under Serving during Downtimes


Packages and Serving Periods in CRB

• New fields in CRBPackage Name

Package Name / Placement ID

Serving Period (and related fields)


Conversion Tag Groups in Online Reports

• Conversion Tag Groups can be displayed in Conversion Summary report

• Conversion Tag Groups are also supported in CRB (only one group level per report)

• You can filter conversions by their groups

• Displaying by conversion tag groups may show duplicated conversions


Conversion Tag Groups in Online Reports


Classifications in CRB• Select Placement or Ad classifications from the Fields list

• If you have several classification levels:• Select all classifications

• Remove those not needed from the Excel file


Reporting Across Accounts/Advertisers

• New feature in CRB

• AMs can report on several accounts

• Clients can report on several advertisers



A Powerful tool for AMs and Clients


Old Vs. New


Old Vs. New

Item Old New

Packages Not supported Supported in CM, Online Reports, CRB and Excel Plug-in

Serving Periods Not supported Supported in CM, Online Reports, CRB and Excel Plug-in

Classifications Not supported Supported in CRB and Excel Plug-in

Conversion Tag Groups

Not supported Supported in Online Reports, CRB and Excel Plug-in

Terminology FlightPublisherCreative Type

PlacementSitePlacement Type


Thank you

© 2008 eyeblaster. all rights reserved analytics in mediamind eb orange 246/137/51 eb green...

Documents

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rights reserved packages

rights reserved analytics

rights reserved topics

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short reminder slide

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