mega trends in tech - present and future and how they'll impact your top line
TRANSCRIPT
Megatrends in TechGreg M. Collier, Business Development
FamilySearch
© 2015 by Intellectual Reserve, Inc. All rights reserved
I’d like to kick off my remarks with a bit of a personal story
Some Terms We’ll Be Chatting about
■ IoT
■ “Crowd Sourcing”
■ Big Data & Machine Learning
■ “Transparent Computing”
■ Social networks
■ Oh yeah… a little thing called mobile
Internet of Things
Pretty much -‐ if it’s a “thing” -‐ someone will figure out how to connected it if
“it” hasn’t been already.
Crowd sourcing
• Many eyes and contributions makes data more accurate.
• It eliminates single point of error. • Lowers the cost of acquiring data • The value is in the experience and how it leverages the freely given data
Think Waze
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Waze -‐ Crowd sourcing app. AWESOME experience
Big data
Big data is an evolving term that describes any voluminous amount of structured, semi-‐structured and unstructured data that has the potenYal to be mined for informaYon.
In this context, the IoT will create 20x’s more data than human sources by 2020
Machine LearningMachines and services that make sense out of big data
See: h[ps://gigaom.com/2015/02/04/what-‐happens-‐when-‐too-‐few-‐databases-‐becomes-‐too-‐many-‐databases/
IoT + Crowd Sourcing + Big Data + Machine Learning [should]=
Transparent Computing The ‘future’ backbone of connectivity
Automation that makes my life simpler, more comfortable, efficient, without the need for me to
interact with any “thing”.
Mobile
!Soc
ial!
Some charts from Henry Blodgett, Business Intelligence
Ubiquitous connectivity for the entire human race is quickly becoming a possibility.
■ Within the next 10 years, anyone -‐ anywhere will have access to some form of connectivity.
■ Consequently, for the first time in history, all of mankind will have access to one another anywhere, any time.
■ That’s an incredible thought if you ponder it for just a minute.
So this begs the question(s)….
■ Why should I care?
■ What does the social mobile trend have to do with transparent computing?
■ What on earth does this have to do with the family history vertical?
To illustrate: let’s shift gears for just a second…
This is my Mum.
■ Born in Cape Town, South Africa
■ Immigrated to the US in 1958 leaving everything behind to never [permanently] return.
■ Graduated with honors in 1963 from Brigham Young University with a BA in Music. (She never graduated from high school). She went on to graduate with her MA in Music at age 50.
■ She’s shared very little about her childhood.
My mum. I really don’t *get* where she’s coming from :)
But I really wish I could…..So how about a couple of cool scenarios to consider.
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What if “Family History Jarvis” came approached me on my car speakers on my ride home….
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This transformation has two parts:
■ Transparent computing is the back end.
■ The machine learning component previously discussed will eventually make itself into the user experience. Perhaps even sooner than later (think virtual reality + ML)
■ Mobile/Social will define the user experience
So what’s changing?
■ Mobile platforms are more prolific than ever. That trend won’t end for a very long time
■ Social on mobile devices has become the new platform of The Internet
■ Newer generations will experience connectivity in ways that we’ve (up to now) thought was “out there”
■ The pace of innovation is growing at an unprecedented rate.
■ The more connected our world becomes, the more data becomes available. That means cheaper access to customers, data, and geos.
Why should I care?■ The impact of mobility is happening now.
■ Social networks are the ‘new’ platform of The Internet
■ The growth rate is staggering.
■ The longer you wait to get on board, the higher your costs for on boarding will be.
■ Because there is a significant risk that your business model will become stagnant if you’re counting on subscription revenue and desktop platforms (if it hasn’t already).
■ Others will figure this out if you don’t.
+ I love this Super Bowl ad. It does a great job in showing just how quickly things change….
+So who will win the race?
Mobile
!Soc
ial!
+A few final words
■ Hire people who *get* big data.
■ Hire people who know how to reveal context sensitive data SIMPLY on a mobile device.
■ Morph your business model around your new direction and commit to it long term. Acquire what you can’t develop fast enough to give you the competitive advantage.
■ Know your customers whoever and wherever they are.
■ K.I.S.S. Single purpose apps are the current rage.
■ Last, but most importantly, embrace that this deck will be irrelevant by the time you leave this room :)
Thank youGreg M. Collier
Business Development
+1.801.319.0637
Find me on:
Facebook or LinkedIn
Appendix
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So why does FamilySearch have a business development group?
■ We want to see the ecosystem grow to adjacent markets
■ We’d love to see the market grow and spur new innovation and fresh ideas that will attract all kinds of audiences and investors in all kinds of markets.
■ Because it helps us understand better what pressures new innovators and legacy companies alike are facing in:
■ Maintaining the status quo
■ What’s working and what’s not
■ Where ‘poking’ at different concepts is less risky than it is for our partners.
Some of the Common Elements Business Elements on Mobile
■ Static ad supported.
■ Context sensitive audio/video ads
■ Think FHJ making travel reservations and the $$ opportunities there. The possibilities are endless
■ Mobile only
■ Based on social platforms
■ Carefully target your *growth* demographic and use the right platform to approach them where they are.
■ Consider phasing out subscription models. They can be kryptonite.
+Now for something to ponder on:
+Mobile data growth is off the charts
Citations, Attributions & Sources■ http://www.fastcolabs.com/3009429/open-‐company/in-‐depth-‐how-‐to-‐pick-‐the-‐right-‐revenue-‐model-‐for-‐your-‐app
■ https://intelligence.businessinsider.com/the-‐future-‐of-‐digital-‐2014-‐edition-‐2014-‐12#
■ http://yourstory.com/2014/03/ultimate-‐master-‐list-‐revenue-‐models-‐web-‐mobile-‐companies/
■ https://www.facebook.com/business/overview
■ http://gizmodo.com/a-‐map-‐of-‐every-‐device-‐in-‐the-‐world-‐thats-‐connected-‐to-‐t-‐1628171291
■ http://www.pewsocialtrends.org/2014/03/07/millennials-‐in-‐adulthood/
■ http://venturebeat.com/2015/02/04/google-‐quietly-‐unveils-‐android-‐5-‐1-‐lollipop-‐shipping-‐first-‐on-‐android-‐one-‐devices-‐in-‐indonesia/
■ https://gigaom.com/2015/02/03/the-‐whole-‐world-‐is-‐sucking-‐down-‐mobile-‐data-‐like-‐its-‐water/