MENA SOCIAL MEDIA DIGESTTOP 5 STORIES FROM Q2, 2014

SOCIAL MEDIA

USAGE AMONGST NATIONALS

INTERACTION WITH BRANDSON FACEBOOK DURING RAMADAN

The network has started to share its digital ad platform ‘Facebook Audience Network’ (FAN) and is looking to increase involvement from brands in time for Ramadan.

in Saudi Arabia

in UAE in Egypt

68%

50% 49%

SAUDI ARABIA STILL HAS THELARGEST TWITTER POPULATIONCOMPARED TO R EST OF MENA

Source: The 6th Arab Social Media Report: http://bit.ly/1lr6QKL

Source: Tfour.me: http://bit.ly/1hDc9H5

Source:The National: http://bit.ly/1ipWAAG

Source: Northwestern University in Qatar and Doha Film Institute: http://bit.ly/1l3RNl4

TRUST IN SOCIAL MEDIA AS A NEWSSOURCE GROWING FAST FOR MENA YOUTH

78%

4%3%

OTHER

9%

6%

9%

49%

18%

3%

2%

2014

39%

43%

14%

2%

1%

52%

26%

2013

4%

3%

60%

19%

1%

1%

Social Media

Radio Shows

Newspapers

Magazines

Television

22%

40%

9%

1%

0%

Kuwait

10%

UAE

9%

Lebanon

4%Egypt

17%

Saudi Arabia

40%

Remaining of Arab countries

20%

90%95% 36%94%98% 85%

EGYPTLEBANON QATARKSA TUNISIATUNISIA UAE

37% 32%37% 34%80% 69%

EGYPT LEBANONQATARKSA TUNISIATUNISIAUAE

INSTAGRAM IS THE MOST POPULARSOCIAL MEDIA SERVICE AMONG QATARIS

32% 46% 2%49%3%29%33%49%

EGYPTLEBANONQATAR KSA TUNISIATUNISIAUAE

Designed by

Source: Arab Youth Study: http://bit.ly/1lgPQH6

For more Middle East digital trends visit:www.slideshare.net/ictQATAR

201220112010

IS MOST PREFERRED “SOCIAL LOG-IN”NETWORK IN MENA REGION

commverse.net