Augmented Reality

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Overview

metaio Company Profile

Introducing Augmented Reality

Marketing applications

Mobile Augmented Reality

Contact information

metaio Company Profile

Established in 2003 by Thomas Alt and Peter Meier

Headquarters: Munich, GermanyOffices in: Burlingame, CA, Seoul South Korea

Employees: 49, Customers and Partners: 160

Provides industries as marketing, industry, retail and commerce with professional Augmented Reality applications

Key focus areas:

o Mobile

o Marketing

o Industry

A fully independent Augmented Reality solutions company

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Management

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metaio is fully owned by the founders:

Dr. Thomas Alt, CEO

9 years of experience in the field of AR

Project-Leader and Manager at Volkswagen

Peter Meier, VP R&D

7 years experience in the field of AR

Inventor of national and international patents and patent applications

Customers & Partners

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Toy Company

What is Augmented Reality (AR)?

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Reality Virtual Reality

Reality – Virtuality Continuum

Augmented Reality

• AR describes a combination of the tw o w orlds: Reality & Virtual Reality

• AR allow s to superimpose 3D-content/products into the real w orld

• AR should allow interaction w ith 3D-content at realt ime

AR is the ultimative interface between the physical and virtual world

Live-Videostream Augmented View3D-Content

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Example PC-Platform

Windows PC Camera (sensor) Augmented Reality Software

How does AR work?

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Unifeye Print – Reference Customer MINI

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Augmented Reality Online Advertisement Campaign MINI

Launch date: 11/28/2008

Published in the German magazines: Werben & Verkaufen and Autobild

See: www.mini.de/webcam

Actual printed advertisement

Same advertisement when shown to a webcam

Unifeye Print – Reference Customer Popular Science

1st U.S. Interactive 3D Cover by Popular Science

Launch date: 6/16/2009

• Adobe technology – no plug-in installation

• Cross-platform-compatible: Mac/PC

• Native 3D support

• Higher brand experience

http://popsci.com/imagination

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Unifeye | Mobile Applications

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Mobile ServiceMaintenance

AR-NavigationAR-Games AR GuidanceAR-Live

Advertising

Available NOW! Coming SOON!

Museum Tour Guide – Reference DNP Louvre Japan

• Tour guide by 3D animated Hubert Robert in his hot-air balloon.

• Explanation of exhibition stands with 3D animations / movies

• Deployed at DNP Louvre Museum Lab, Tokyo Japan

• May 2008: use of UMPCs

• Dec 2008: use of Windows Mobile devices

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Unifeye Mobile iPhone App “Virtual Santa”

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With "Virtual Santa", metaio presents its first augmented reality application for the iPhone.

Users can take pictures with Santa in their own environment using the App, which will be the most original Christmas pictures ever.

Unifeye Mobile iPhone App “iLiving”

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Before After

What is the best place for the bed or chair?

With iLiving you take a picture and immediately able to see the new look after adding furniture to the area you want to (re-)furnish.

Not satisfied? Add other models or just shuffle for a different lay-out.

Take a screenshot to send the image to friends & family for their opinion.

metaio world – concept

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Various content possibilities

Users to add own content

Accessible on various platforms as well as web

Involvement social networks

Unifeye SDK Mobile Architecture

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Standard Application

High Level API

Marketing Campaign

Interactive Multiplayer Game

Tracking SDK

CapturingSDK

Your own technology, platform,

special applications

E.g. your network code

E.g. your own rendering engine

Rendering SDK

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Email: noora.guldemond@metaio.comPhone: +1 (415) 814-3376

www.metaio.com

metaio, Inc.

1000 Sansome St. Suite 380

San Francisco, CA, 94111