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    Topic: Research on Ufone Low MarketShare

    Department: Marketing

    NICE UNIVERSITY

    Presented by:

    MahwishBashir

    MisbhaBashir

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    Management DecisionProblem

    Limitation Of the Study

    Methodology

    Risk in ReserveManagement

    Risk Management practices ofRBA

    Conclusion

    Recommendations

    Objectives of presentationincludes to develop your

    understanding about:

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    History Of Ufone

    HISTORY OF UFONE:

    Reserve management is a process that ensuresthat adequate official public sector foreign assets arereadily available and controlled by the authorities formeeting a defined range of objectives for a country.

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    Cont..

    ObjectivesForeign exchange reserves are available formeeting a defined range of objectives.

    Market, exchange rate and credit risks are

    controlled in a prudent manner.Reasonable earnings are generated over the

    medium to long term on the funds invested.

    Assist the Govt. in meeting foreign exchange

    needs and external debt obligations.

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    Cont..Scope

    Management of liabilitiesShort foreign exchange positions

    The use of derivative financial instruments.

    Transparency and Accountability

    Clarity of roles, responsibilities, and objectives of financial agenciesresponsible for reserve management

    Open process for reserve management market operations

    Public availability of information on foreign exchange reserves

    Accountability and assurances of integrity by agencies responsible forreserve management

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    Governance

    Describes the overall management approachthrough which senior executives direct and controlthe entire organization, using a combination ofmanagement information and hierarchical

    management control structures.

    Internal Governance StructureGuidelines

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    Risk

    Probability or threat of a damage,injury,loss ornegative occurance

    caused by external or internal vulnerabilities

    Risk framework

    A Model of risks in the organization. Risk frameworks typicallyenumerate the various classes of risk and the degree of Risk thatManagement expected.

    Risk Management Framework

    o Identifies and assesses the risks of reserve managementoperations

    o Allows the risks within acceptable parameters

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    EXTERNAL MARKET-BASED RISKS:

    Liquidity risk.

    Credit risk

    Exchange rate risk

    OPERATIONAL RISKS

    Control system failure risks

    Financial error risk

    Loss of potential income

    Risk in ReserveManagement

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    Reserve Bank of Australia

    United States Europe Japan

    Currency allocation (%) 45 45 10

    Asset allocation (%) 45 45 10

    Duration (Months) 30 30 30

    United States Europe Japan

    Asset

    Class

    % of

    Total

    Asset Class % of

    Total

    Asset Class % of

    TotalDeposits 22 Deposits 30 Deposits 22

    Treasury

    bills

    21 Treasury bills 15 Treasury bills 33

    TreasuryNotes

    57 Bonds 55 Bonds 45

    Benchmarkportfolio

    Composition ofBenchmarks

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    No allowance of price volatility and correlation in price

    movements between securities and between portfolios.

    Ineffective backup arrangement in the event of contingency andfailure to prevent excessive risk taking.

    These measures does not measure the risk that the issuer ofsecurity can default at the maturity

    RBA focus on VaR and DaR that is more narrow focus onmeasuring the market risk of portfolio exposures.

    Fund managers are allowed to deviate from target that is abarrier to measure and incorporate these risks in limit

    Weaknesses in system

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    There is a latitude for managers to invest and deviate frombenchmark.

    Use of benchmark and separation of duties of back, middle andfront offices

    The reserve management hierarchy is responsible for defining theobjectives and responsibility of implementing the mandate

    All the policies are clearly understood by staff and control system,and the investment mandate is documented

    Any needed change requires management approval before thechange is made

    Strengths in the system

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    CENTRAL RESERVE BANK OFPERU(BCRP)

    Currencies Jun-30-2010

    Term tomaturity

    Jun-30-2010

    Long termrating

    Jun-30-2010

    US$ 82.2

    Other

    currencies

    Gold

    82.2

    15.7

    2.1

    0-3 Months

    3-12 Months

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    The BCRPs reserve management involves a riskneutral and replicable portfolio even when the

    market is very volatile.Its portfolio is based on themarket indicies

    The purpose is to maximize the return on investmentand latitude also given to the fund managers.Actualand banchmark portfolio is monitored on the daily basisat market prices

    The BCRP has managed its liquidity risk by diversifying indifferent investments.Deposits are held with first class

    banks that are assigned A-1 and A+ credit rating.

    The BCRP manage their interest rate risk by matching theterm structure of assets and liabilities.Most of theirinvestments are in AAA securities.

    Strengths

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    Weaknesses in system

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    Recommendations for effective riskmanagement in reserves

    Decision making authority for reservemanagement clearly defined, Authority shoulddevelop the objectives of reserve management.

    A strategic long term portfolio that is best trade

    off between different riskA latitude for the fund managers to deviate from

    benchmark as provided by RBA and BCRP

    If SBP dont want to do so then it can transfer

    the authority to the treasurer to assign extra limitto fund managers if they can provide the solidreason to invest.

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    Cont..

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    Cont.. Fund managers should be aware of potential

    losses and other consequence of risk exposures

    so they could be prepared to accept the results.

    The eligibility criteria for the selection of trading

    counterparties should be clearly defined. There should be a framework for determining the

    maximum credit exposure permitted with eachparty.

    Active risk management is good approach tomitigate the risk than passive risk managementpractices.

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