M.G. OrenderM.G. OrenderPresidentPresident

PGA of America PGA of America

Growth of the Game ObjectivesGrowth of the Game Objectives

• Create measurable programs to evaluate the Create measurable programs to evaluate the effectiveness of growth of the game programseffectiveness of growth of the game programs

• Leverage all other organization programs to Leverage all other organization programs to support player developmentsupport player development

• Establish a series of industry relationships to Establish a series of industry relationships to support growing the gamesupport growing the game

Growth of the Game DefinitionsGrowth of the Game Definitions

• Junior Golf = Long Term Player DevelopmentJunior Golf = Long Term Player Development

• College Golf/New Golfer/Occasional Golfer = College Golf/New Golfer/Occasional Golfer = Short Term Player DevelopmentShort Term Player Development

Growth of the Game InitiativesGrowth of the Game Initiatives

• As part of our mission to promote interest in As part of our mission to promote interest in golf, The PGA continues to implement and golf, The PGA continues to implement and support a variety of programs to grow the gamesupport a variety of programs to grow the game

• Since 1991 alone, spending on player Since 1991 alone, spending on player development and growth of the game initiatives development and growth of the game initiatives has totaled more than $33 millionhas totaled more than $33 million

Free Lesson PromotionFree Lesson Promotion

• Partnership between The PGA, Golf Digest andPartnership between The PGA, Golf Digest andThe Golf Channel, with Nike Golf sponsoring a The Golf Channel, with Nike Golf sponsoring a sweepstakes sweepstakes

• PGA Professionals dedicate a minimum of four hours PGA Professionals dedicate a minimum of four hours during the month of May to give free lessonsduring the month of May to give free lessons

• Set a 6-year program participation record in 2003 with Set a 6-year program participation record in 2003 with 4,428 PGA Professionals from 3,777 facilities giving 4,428 PGA Professionals from 3,777 facilities giving some 78,483 FREE lessonssome 78,483 FREE lessons

Golf: For Business & LifeGolf: For Business & Life

• Teaches basic golf skills and etiquette to college Teaches basic golf skills and etiquette to college juniors, seniors and graduate studentsjuniors, seniors and graduate students

• PGA has provided a total of $2,730,000 to fund PGA has provided a total of $2,730,000 to fund this program that is operating at 35 colleges and this program that is operating at 35 colleges and universitiesuniversities

• Program continues to produce encouraging results Program continues to produce encouraging results with 95% of the students (approx. 8,400) with 95% of the students (approx. 8,400) indicating they want to continue to play golfindicating they want to continue to play golf

Executive Women’sExecutive Women’sGolf AssociationGolf Association

• Continue to support growth of EWGA chapters Continue to support growth of EWGA chapters around the country with 107 chapters now in placearound the country with 107 chapters now in place

• Utilizing playgolfamerica.com to promote EWGA Utilizing playgolfamerica.com to promote EWGA clinics, events and host sitesclinics, events and host sites

• Providing educational and instructional resources to Providing educational and instructional resources to further develop EWGA curriculums further develop EWGA curriculums

National Recreation & Park Assoc.National Recreation & Park Assoc.

• PGA and NRPA have teamed up to increase participation PGA and NRPA have teamed up to increase participation in golf at municipal golf courses nationwidein golf at municipal golf courses nationwide

• Conducted focus groups among interested non-golfers, Conducted focus groups among interested non-golfers, former golfers and municipal course operators and park former golfers and municipal course operators and park district personnel in San Diego, Cincinnati, and Northern district personnel in San Diego, Cincinnati, and Northern VirginiaVirginia

• Results will lead to the collaborative development of Results will lead to the collaborative development of instructional and event oriented programs geared to instructional and event oriented programs geared to families and youth to be piloted in select markets in 2004 families and youth to be piloted in select markets in 2004

LPGA – USGA Girls GolfLPGA – USGA Girls Golf

• The PGA and the PGA TOUR have each pledged The PGA and the PGA TOUR have each pledged $75,000 to this program during the next three years$75,000 to this program during the next three years

• It is the only national developmental golf program It is the only national developmental golf program available for young girls and is aimed at increasing the available for young girls and is aimed at increasing the number and diversity of girls who have the number and diversity of girls who have the opportunity to learn and play the game of golf opportunity to learn and play the game of golf

• More than 3,000 girls participate in LPGA-USGA More than 3,000 girls participate in LPGA-USGA Girls Golf at nearly 130 sites around the United States Girls Golf at nearly 130 sites around the United States

Growth of the Game GrantsGrowth of the Game Grants

• A total of 189 programs have receivedA total of 189 programs have received$2.3 million in grants$2.3 million in grants

• Program supports the cost of instruction, Program supports the cost of instruction, provides golf clubs, grips publications and provides golf clubs, grips publications and instructional equipmentinstructional equipment

• To date, 383 PGA Professionals have given To date, 383 PGA Professionals have given more than 14,000 hours of instruction to more than 14,000 hours of instruction to 26,445 beginning and returning golfers26,445 beginning and returning golfers

President’s CouncilPresident’s Council

• Created to identify and recognize PGA Professionals Created to identify and recognize PGA Professionals who host public & private adult player development who host public & private adult player development programsprograms

• Projected to include 500 Council membersProjected to include 500 Council membersby year’s endby year’s end

• Council members agree to host and report on Council members agree to host and report on programs and share best practicesprograms and share best practices

• President's Council may also post their programs on President's Council may also post their programs on playgolfamerica.complaygolfamerica.com

Best Ideas Online Resource CenterBest Ideas Online Resource Center

• This ongoing initiative provides for the gathering and This ongoing initiative provides for the gathering and reporting of operating best practices and ideas being reporting of operating best practices and ideas being employed by leading PGA Professionalsemployed by leading PGA Professionals

• This year’s survey focuses on ideas that attract new This year’s survey focuses on ideas that attract new golfers, increases play among existing golfers and golfers, increases play among existing golfers and grows facility revenuesgrows facility revenues

• To date, 630 PGA members have contributed their To date, 630 PGA members have contributed their ideas through this year’s initiativeideas through this year’s initiative

American Society of Golf American Society of Golf Course ArchitectsCourse Architects

• Donated a $50,000 grant to support ASGCA’s Donated a $50,000 grant to support ASGCA’s “Building a Practical Golf Facility”“Building a Practical Golf Facility”

• Publication offers plans on responsible golf Publication offers plans on responsible golf development and how to make golf affordable, development and how to make golf affordable, accessible and sustainableaccessible and sustainable