mhealth israel conference 2014_thierry zylberberg_head of healthcare_orange
TRANSCRIPT
1
ehealth: today and tomorrow…
Orange Healthcare
Thierry Zylberberg
Executive Vice President Orange Group
General Manager Orange Healthcare
@OrangeHCare
2
ehealth is at the intersection of two ecosystems
Orange Healthcare
IT
ecosystem
medical ecosystem
3
the digital transformation of the medical ecosystem allows for incremental and disruptive innovations
1 +1 =3security
regulationbusiness
model
interoperabilitypayers
partnership consortium
Orange Healthcare
methodology
scalabilitybig data
wellness
4
e-health and wellness: two neighbors with different goals and applications
personnal data ≠
medical data
treatment protocol for patient
certificationOrange Healthcare
5
domains of expertise in e-health targeted by Orange Healthcare
HEALTH PROFESSIONAL
SERVICES
HEALTH MANAGEMENT
SERVICES
PREVENTION AND WELLNESS SERVICES
Orange Healthcare
6
efficient healthcare requires data management and so will be increasingly connected
healthcare ecosystem
Orange: integrator and partner for an end-to-end solut ion
Orange sees data as a fundamental element of healthcare
Orange serving medical data suppliers
collectiontransferhostingrestitutionanalysis (BI, big data)
Orange serving medical data suppliers
collectiontransferhostingrestitutionanalysis (BI, big data)
management tool
clinical tool
data
HCP
modalities
institutions
government
pharma companiesOrange
medical device
industries
medical software
patients
Orange Healthcare
7 Orange Healthcare
medical imaging in the clouda solution for sharing medical images in partnership with GE Healthcare
management
Orange Healthcare
industr ia l
solut ion in I le-
de-France
(“Région Sans
Fi lm”):
40deployments
> 6,000,000
exams stored
8
emerging business models for medical devices… and the emerging chain of responsibility
Orange Healthcare
patient with communicated medical device
transmitter back-officeweb
applicationhotline
health data hosting
connectivity
Sorin Group and Orange case study
payers: national insurance (device + telecom bundle)
Medical Device Manufacturer responsability
Orange Healthcare responsability
9
value chain goes much beyond connectivity:
three new trends
Orange Healthcare
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data analytics, big data…
big opportunities?
1.
Orange Healthcare
11
education
treatment attitudes
illness perception
patient/
provider relationship
social/environmental
factors
marketing
by connecting the dots…
friends
families
patients
doctors
pharma
devices
communities
associationshotline
education
knowledge
social network
foodnutrition
sport
internet
smart phone
kidsadolescence
high-tech
adult
travelinsurers
lifestyle
insulin
BGMCGM
pump
new Patient Support Programs: new paradigm consists of creating a comprehensive patient journey
insurance
2.
cognitive PSP
instant feedback real time assistance
flexible user experience based on behavioral data patients segmentation proactively provide personalized content
social networks everything’s going mobile
gamification natural language simplicity
SOLOMO life in motion
user experience
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quantified self, connected objects, smart bracelet… facing issues…
Orange Healthcare
new opportunities ?3.
consumer ready to trust?
analytics ? naive approach
overflow
regulation
scale
interoperability
only business model existing today is insurance based
13 Orange Healthcare
thank you!