mia it - psc.apcointl.org · this satellite image provi ded by google shows the sandy hook elem...

media kit 2014PSC.APCOIntl.org

The Official Magazine of APCO International

media kit 2014

VIDEO IN THE COMM CENTERBY KELLY SHARP

26 PUBLIC SAFETY COMMUNICATIONS B , B april 2013 B , B www.APCOINTL.Org www.APCOINTL.Org B , B april 2013 B , B PUBLIC SAFETY COMMUNICATIONS 27

I expected it to be just another Tuesday at the office. Just another round of the same old

fights, medicals and accidents. Never did I think I would end up as part of a team work-ing a multi-jurisdictional pursuit of a bank robber who carjacked people across two cit-ies, outran the officers and disappeared. We thought we had lost him, right up until the local news helicopter caught sight of the

vehicle. Then the great video chase was on.

Public Safety communicationS media Kit 20141

APCO’s Public Safety Communications 2014 MEDIA KIT

A monthly publication, APCO’s Public Safety Communications (PSC) is the official magazine of the Association of Public-Safety Communications Officials (APCO) International, and serves 9-1-1/dispatch centers and radio/field personnel.

85% of readers agree: online and/or print advertising make me more aware of a company and its products/services.*

Build your marketing communications plan around an integrated platform, utilizing both print and online delivery channels, to reach your new customers. You’ll reach your customers frequently, consistently and at the most critical time— when their minds are concentrating on work-related issues.

total audience

APCO’s Public Safety Communications delivers the customers you need … via print & digital:• 16,395 Average Qualified Circulation**• 52,068 Additional Print Pass-along Readers***• 45,993 Additional Digital Pass-along Readers***

= 114,456 TOTAL AUDIENCE+

APCO’s Public Safety Communications delivers the customers you need … via email:• 54,764 eNewsletter Recipients++• 235,485 Additional eNewsletter Pass-along Recipients***

total ReacH: 404,705+

AUDITED CIRCULATIONOur circulation numbers are audited by BPA, an independent 3rd party organization. When you have a choice in media, it’s always best to choose an audited publication.

YOU CAN TRUST THE NUMBERS.

*Publisher’s Data: PennWell Audience Survey, July 2013. Sample size: 72/105**June 2013 BPA Worldwide Statement*** Publisher’s Data: APCO’s Public Safety Communications Reader Survey, August 2013. Print

pass-along sample size: 780/1,207; digital pass-along sample size: 674/1,207; eNewsletter pass-along sample size: 363/1,207

+P ublisher’s Data: September 2013. Total reach has not been de-duplicated among various channels of circulation and reach included.

++Publisher’s Data: Average, January-August 2013

Public Safety communicationS media Kit 2014 2

AUDIENCE PROFILE

The active subscribers you want to reach with your advertising message.

APCO’s Public Safety Communications Qualified Circulation, by Job Classification:*

44.5% Telecommunicator/Dispatcher

25.2% Supervisor/Manager

8.3% Director

5.8% Engineer/Technician, Information System Personnel

2.8% Police Chief, Fire Chief, Officer, Sheriff, County/State Official

2.2% Coordinator (9-1-1, Training & Education)

2.2% Marketing/Sales, Consultant Svcs., Product Specialist

9% Others allied to the field

72% have been in public safety communications for more than 10 years**77% conduct or assist in training at their organization**

aPco membeRS = ReciPientS

THE OFFICIAL PUBLICATION OF APCO INTERNATIONAL, the industry’s leading public safety communications association. Each APCO member receives the magazine.And … 100% of the circulation is 1-year qualified, so you know the circulation list is up-to-date!*

* June 2013 BPA Worldwide Statement, May 2013 Total Qualified Circulation of 16,168**Publisher’s Data: APCO’s Public Safety Communications Reader Survey, August 2013. Sample size: 982/1,207

This satellite image provided by Google shows the Sandy Hook Elementary School in Newtown, Conn. A shooting at the school Friday, Dec. 14, 2012, left two adults and 20 children dead in addition to the gunman.

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DISPATCHERS USE NATIONAL INCIDENT MANAGEMENT SYSTEM IN SANDY HOOK RESPONSE BY STEPHEN MARTINI

28 pUBlIC SaFetY CoMMUNICatIoNS B , B march 2013 B , B www.apCoINtl.org

www.apCoINtl.org B , B march 2013 B , B pUBlIC SaFetY CoMMUNICatIoNS 29

On Dec. 14, around 9:30 a.m., two people staffed the three-console PSAP in Newtown, Connecticut. Six-year veteran Jenn Barocsi and three-year veteran Bob Nute were settling in for a 12-hour shift. Communications Director Maureen Will, a retired Brookfield police officer, was head-ing to a meeting on consolidation when Nute told her there’d been a shooting at Sandy Hook Elementary School.“I put down my coffee, and the next thing I remember, it was 11 o’clock at night,” Will said.Newtown dispatchers facilitate communications with five volunteer fire departments, one volunteer ambulance ser-vice and the Newtown Police Department. Minutes into the incident, Bob Nute managed the radios while Barocsi and Will triaged calls.Will is a huge proponent of training. Newtown dispatchers had just completed APCO’s Active Shooter Course and addi-tional training online and were caught discussing some of the “what-if” scenarios in the days before the alleged shooter—Adam Lanza—opened fire on school children only two miles down the road from their PSAP. When the real calls came in, they knew what to do.

“If you don’t train ’em, you can’t blame ’em,” she said. And the same was true for Will who relied on prior training, regional exercises and strong working relationships to guide her actions.INTEROPERABILITYWill made two phone calls—the first to Paul Zito, director of communications over the Connecticut Telecommunications

System Unit for the Connecticut State Police. Zito coordinated the delivery of a cache of mobile radios already programmed to broadcast on the state’s I-Call and I-TAC channels.“When we arrived, children were still coming out of the school,” Zito said. “Over the next few days, we passed out 100 portables tuned to broadcast on our trunked 800 MHz Motorola 4.1 system.”Around five years ago, Connecticut State Police used a Department of Homeland Security grant to purchase and dis-tribute 8-channel Tait Communications radios to every agency wanting one, already programmed to the statewide network.“What we had in place worked. We talked on our frequen-cies and everyone heard us,” Will said. “Everything we did, we did right because we fell back on our training. Everything else seemed to go out the window.”The next phone call went to Northwest Public Safety Com-munication Center Executive Director Susan Webster, who coordinates one of the state’s 13 coordinated medical emer-gency dispatch centers (CMEDs), in nearby Prospect, Conn.“Whenever we have a mass casualty incident in Newtown, we know to call CMED to coordinate with the hospitals and addi-tional ambulances,” she said.Additional ambulances were a must, as Newtown had only three to respond to the shooting in a school of approximately 600 students. In minutes, 100 ambulances around the area were on standby, although most were cancelled while en route. The Command Post was set up at the Sandy Hook Volunteer Fire Department, located yards away from the school’s entrance.

Homes and docks damaged by Superstorm Sandy in the

Broad Channel section of Queens, New York.

INSET: Clockwise Team Member Jason Klink, Team

Leader Christopher Strong, Team Member Jason Mallore

working in the CERT call center; all from Onondaga County

Department of Emergency Communications.

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PREPARING & DEPLOYING BY D. JEREMY DEMAR, RPL, ENP, WITH PERSONAL DEPLOYMENT ACCOUNTS FROM JOHN PAFFIE,

JOSHUA OWEN, TIMOTHY SCOTT & CHRISTOPHER P. ZACHARIAS

26 pUBLiC saFetY CoMMUniCations B , B february 2013 B , B www.apCointL.org

www.apCointL.org B , B february 2013 B , B pUBLiC saFetY CoMMUniCations 27

I had two missions that week. The first:

to ready the house for Halloween. As

the neighborhood “Halloween guru,” I

have developed quite the reputation for

going all out with decorations. In the

weeks leading up to the holiday, my fam-

ily reminded me on a regular basis of my

“obligation to the neighborhood.”

The second mission: to put finishing

touches on my Nov. 2 Telecommunicator

Emergency Response Taskforce (TERT)

Deployment Awareness class, which was

to be held at my place of employment, the

Emergency Communications Depart-

ment (ECD) in Rochester, N.Y. I sched-

uled the class months earlier, following

my participation in an APCO-sponsored

TERT Team Leader “Train the Trainer”

class in Alexandria, Va., in May. A few

weeks after returning from Virginia, I

e-mailed our director, John Merklinger,

and asked if we could put on a class. He

was all for it. The first class I scheduled

and began promoting was a TERT Team

Leader class, held at our office on Sept.

27. November’s Deployment Awareness

class would be scheduled a month or so

later. Both classes filled relatively quickly.

WEATHER CHECK

New York state sees its share of severe

weather, historically and most common-

ly, in the form of moderate to heavy

snowfall, especially in Upstate New York.

Infrastructure and snow removal capa-

bilities in place statewide allow us to

mitigate weather events of this type with

relative ease. In recent years however, the

weather in and around New York state,

like many other states, has been anything

but common. Heavier than average pre-

cipitation and wind storms occur on a

much more frequent basis. Tornadoes,

which at one time were relatively nonex-

istent in the state, are seen and reported

more often. The weather phenomena most New

York residents are unfamiliar with is the

hurricane, which our state has seen the

effects of twice in the past two years.

These two hurricanes, Irene in 2011

and Sandy in 2012, generated multi-

ple requests for TERT assistance from

PSAPs and emergency communications

centers across the state, further justifying

the need for a comprehensive statewide

TERT training program.

HEADS UP FORECAST

I first became aware of Hurricane Sandy

on or about Oct. 24, when the media

started talking about a northward direc-

tional trend for the storm system. One

early forecast model for the storm (which

later would prove to be extremely accu-

rate) showed the system would move in

a northerly direction over the Atlantic

along the Eastern Seaboard, and then

abruptly swing in a westerly direction into

the New Jersey and New York coastlines.

Since I had personally participated in a

last-minute TERT deployment following

Hurricane Irene, I felt the best course of

action was to send an e-mail to ECD’s

Communications Response Team (CRT),

to be certain all team members were

aware of the storm’s current status as well

as its potential to impact our area. On the

evening of Oct. 25, I sent the first of many

storm related e-mails out to the task

force. The e-mail recapped much of what

the media had been saying about the

storm, but more importantly, it addressed

the need to prepare for deployment in

the event the storm followed the track

continued on page 30


EDITORIAL STRENGTH

*Publisher’s Data: APCO’s Public Safety Communications Reader Survey, August 2013. Sample size: 1,198/1,207**Publisher’s Data: APCO’s Public Safety Communications Reader Survey, August 2013. Sample size: 1,069/1,207

APCO’s Public Safety Communications readers VALUE the publication:

Which do you read regularly (at least 3 out of 4 issues)?*

Which one industry publication do you find most useful to you in your work?**

If you could read only one industry publication, which one would you choose?**

77.8% APCO’s Public Safety Communications

28.8% Mission Critical/Radio Resource

28.4% The Call/NENA

27.6% Urgent Communications


9.7% The Call/NENA




9.6% The Call/NENA




2014 EDITORIAL CALENDAR (JANUARy - JUNE)

MONTH EDITORIAl HIgHlIgHTS SPECIAl COVERAgE BONUS

DISTRIBUTIONADVERTISER

BONUS*ADVERTISER DEADlINES**

JANUARYRadio 101 for Field Officers & Telecommunicators

• CDE: After the Call• Product Spotlight: Dispatch

Systems & Equipment

SHOT SHOwJanuary 14-17Las Vegas, NV

PRODUCTlAUNCH SECTION (print + electronic)

Ad: 11/15/13Art: 11/26/13

FEBRUARY CAD System Installation

• CDE: Seizures—Myths & Truths

• Product Spotlight: Software & Applications

EMS TODAYFebruary 5-8Washington, D.C.

BUY ONE, gET ONEFREE MATCHINg AD/ADVERTORIAl

Ad:12/13/13Art: 12/24/13

MARCH RF Safety for First Responders

• CDE: Cybersecurity • Training & Management• Product Spotlight:

Interoperability

IwCEMarch 24-28Las Vegas, NV

BONUS DISTRIBUTION AT IwCE

Ad: 1/9/14Art: 1/20/14

APRIl 4G LTE: Capabilities, Modifications & Requirements

• Do radio techs need to know IP?

• Product Spotlight: Consoles & Furniture

FDICApril 7-12Indianapolis, INFIRE-RESCUE MEDApril 29-May 3Arlington, VA

AD ON APCOwEBSITE

Ad: 2/13/14Art: 2/24/14

MAY Member Resource Guide

• CDE: Is It Really a Stroke? • Safety Education• Product Spotlight:

Computers & Accessories

BROADBAND SUMMIT & EXPOMay 5-6Washington, D.C.

PRODUCT SHOwCASE

Ad: 3/13/14Art: 3/24/14

JUNE Digital Radio Trends

• Case Study: Statewide IP Network

• Product Spotlight: GIS/Mapping

NENAJune 14-19Nashville, TN

BONUS DISTRIBUTION AT NENA

Ad: 4/15/14Art: 4/24/14

*These added-value opportunities are FREE with half-page or larger ads in the issues listed!

**Please contact the editor at [email protected] for the Editorial Content Deadlines.

IN EVERY ISSUE: New Products & Technology, Regulatory & Legislative, Spectrum & Radio Issues, Call Center Design


2014 EDITORIAL CALENDAR (JULy - DECEmbER)


**Please contact the editor at [email protected] for the Editorial Content Deadlines.

IN EVERY ISSUE: New Products & Technology, Regulatory & Legislative, Spectrum & Radio Issues, Call Center Design

MONTH EDITORIAl HIgHlIgHTS SPECIAl COVERAgE BONUS

DISTRIBUTIONADVERTISER

BONUS*ADVERTISER DEADlINES**

JUlY APCO Conference Preview

• Beyond SMS: Making Way for Multimedia

• Mapping a Career in Public Safety Communications

• Product Spotlight: Voice & Data Recording

APCO SHOwPREVIEw TARgETED NEwSlETTER

Ad: 5/13/14Art: 5/22/14

AUgUSTAPCO CONFERENCE ISSUE

• Understanding New FCC Content Rules

• What NG9-1-1 Means for Telecommunicators

• Product Spotlight: Power Systems & Equipment

APCOAugust 3-6New Orleans, LAFIRE-RESCUE INTERNATIONAl (IAFC)August 12-16Dallas, TX

BONUS DISTRIBUTION AT APCO

Ad: 6/9/14Art: 6/18/14

SEPTEMBER Implementation of NG9-1-1

• Bereavement in the Comm Center

• CDE: RF Career Training• Product Spotlight: Video

Surveillance

APCO POST-SHOwTARgETED NEwSlETTER

Ad: 7/15/14Art: 7/24/14

OCTOBER Buyer’s Guide

• Performance Management & Assessment

• Product Spotlight: CAD & RMS

IACPOctober 25-28Orlando, FL

BUYER’S gUIDElISTINg ENHANCEMENT

Ad: 8/14/14Art: 8/25/14

NOVEMBER Hot Products

• Standards Development• 9-1-1 Apps: Effectiveness &

Limitations• Product Spotlight:

Ergonomics

EMS wORlD EXPONovember 9-13Nashville, TN

COMPANY PROFIlE Ad: 9/12/14Art: 9/23/14

DECEMBERMobile Command Post Management & Equipment

• Case Study: Statewide Radio Network

• Securing Funding: Grant Writing Basics

• Product Spotlight: Mobile/Portable Radios

lISTINg IN PSC ENEwSlETTER

Ad: 10/13/14Art: 10/22/14


2014 PRINT AD bONUSES


January: Product Launch Section (print & electronic)Highlight your new product with a photo and 50 words of copy in this special print section. Your 8-10 word text headline will run in one PSC eNewsletter during the month of January. Submit your materials by 11/26/13.

February: Buy One, Get One Free Matching Ad/AdvertorialBuy an ad and you’ll get one more of equal size … FREE!

March: Bonus Distribution at IWCEWe’re sending bonus distribution to the show ... don’t miss this chance to place your ad in front of attendees!

April: Ad on APCO WebsiteDrive traffic to your website! We’ll post your ad for one month, with a hotlink to your site. Submit by 2/24/14.

May: Product Showcase Highlight your product with a photo and 50 words of copy. A great way to generate sales leads! Submit your materials by 3/24/14.

June: Bonus Distribution at NENAWe’re sending bonus distribution to the show ... don’t miss this chance to place your ad in front of attendees!

July: APCO Show Preview Targeted NewsletterSpecial show preview newsletter! Your company name, logo (static image, 100 pixels), 30 word description, contact information, URL and booth number. Submit your materials by 5/22/14.

August: Bonus Distribution at APCO Conference APCO’s PSC will be available in multiple locations at the show ... don’t miss this chance to place your ad in front of attendees!

September: APCO Post-Show Targeted NewsletterSpecial post-show newsletter! Your company name, logo (static image, 100 pixels), 30 word description, contact information and URL. Submit your materials by 7/24/14.

October: Buyer’s Guide Listing EnhancementAdvertisers will receive inclusion in 3 additional product/service categories to enhance your listing. Contact your advertising representative for other listing enhancements and submit your materials by 8/25/14.

November: Company ProfileHighlight your company with a photo and 50 words of copy. Submit your materials by 9/23/14.

December: Listing in PSC eNewsletterText (8-10 words + URL) will run in one PSC eNewsletter during the month of December. Submit information by 10/22/14.


ADDITIONAL PRINT OPPORTUNITIES

Brand LeadThought Traf�c

IN ADDITION TO DISPlAY AND ClASSIFIED ADVERTISINg, THERE IS A RANgE OF gREAT PRINT OPPORTUNITIES TO HElP YOU gET YOUR MESSAgE OUT TO THE PUBlIC SAFETY COMMUNICATIONS MARKET:

Bind-Ins & Tip-InsYour sales piece is either bound permanently into the magazine or affixed by glue/strip to the inside of the magazine.

Protective Covers/Tip-OnsTake advantage of conference and bonus distributions to drive traffic to your booth. Covers are available in 4-color, 2-color or black-and-white.

BRC InsertsObtain immediate results with a business reply card, which can be run alongside your ad or by itself.

PolybagsA protective plastic polybag carries your catalog, newsletter, CD of your webcast, sales piece or sample along with the publication.

Buyer’s GuideIn print and online, the APCO’s Public Safety Communications Buyer’s Guide is a great annual reference for public safety communications buyers. Be sure to talk to your Account Manager about the best ways to maximize your listing.

SupplementsAdvertising and editorial supplements are a great way to educate the market about a new product. Contact your Account Manager to find out how cost-effective they can be.

Digital EditionAPCO’s Public Safety Communications is available in a digital edition each month. Opportunities for advertisers include: embedded video, digital bellyband, digital protective cover and more. Please see the digital edition rate page for information on opportunities.

ReprintsWas your product mentioned in an article? Print and electronic reprints are great pieces to hand out at conferences or post online! To order, please contact:Rae Lynn CooperPennWell [email protected]


APCO ANNUAL CONFERENCE OPPORTUNITIES

APCO Annual Conference Through APCO’s Public Safety Communications, you have the ability to reach attendees at the APCO Annual Conference. Make sure you take note of these special conference issues.

JulyAdvertiser Bonus: APCO Show Preview Targeted NewsletterBuild awareness of your presence at the APCO Annual Conference via the special show preview targeted newsletter. This is a great opportunity to build traffic for a new product launch.

AugustAPCO Show IssueAn additional 4,000* copies are sent to the show for distribution to attendees. Your advertising will reach even more public safety communications professionals … as they walk around the exhibit hall and discuss new products and purchases.

The APCO/Public Safety Communications Show Daily eNewsletterSent from the APCO Conference, this Show Daily eNewsletter is a great way to get your message into the hands of over 57,000** public safety communications decision-makers, including APCO Conference attendees!

SeptemberAdvertiser Bonus: APCO Post-Show Targeted NewsletterExtend awareness of your product to attendees after the APCO Conference via this special post-show targeted newsletter.

Book your space to promote your products and services!For exhibiting information, visit www.apco2014.org/for-exhibitors.

The APCO Annual Conference & Expo will be held August 3-6, 2014 in New Orleans, lA.For more information on APCO ’s annual conference, please click here.

*Publisher’s Data: August 2013**Publisher’s Data: Average, August 2013

www.apco2014.org/for-exhibitors

http://www.apco2014.org/

Brand LeadThought


APCO’S PUbLIC SAFETy COmmUNICATIONS: PRINT DISPLAy COLOR RATES

1X 3X 6X 9X 12X

Spread $8,585 $8,080 $7,475 $6,945 $6,780

Full Page $4,725 $4,480 $4,175 $3,905 $3,820

2/3 Page $4,240 $3,895 $3,790 $3,690 $3,575

1/2 Page Island $3,540 $3,145 $3,015 $2,925 $2,870

1/2 Page $2,795 $2,405 $2,275 $2,190 $2,120

1/3 Page $2,195 $2,035 $1,875 $1,840 $1,760

1/4 Page $1,725 $1,620 $1,540 $1,480 $1,450

1/6 Page $1,540 $1,415 $1,360 $1,305 $1,270

For black-and-white rates, please deduct $800 from 4C rates.

BleedNo charge.

Cover and Preferred Position RatesCovers are only available on a 12x insertion contract.Charges below are added to full-page, 4-color rates per issue: Covers - Second $500 Covers - Third $400 Covers - Fourth $600• Covers and other premium positions are non-cancelable.• Covers and preferred position charges are not agency-commissionable.• Special positions as requested by advertiser: 20% extra over earned rate.• Special positioning is subject to availability.

Please check the Print Spec Sheet for requirements.Please check the Terms & Conditions for policies regarding ad placement.

PSC is distributed on the 15th of the month.

All rates gross.

http://misc.pennwell.com/alphatrust/jsp/terms_and_conditions.jsp

LeadTraf�c


APCO’S PUbLIC SAFETy COmmUNICATIONS: PRINT DIRECTORy RATES

Consultants Directory$1,470 per yearLogo upgrade: $150 per yearColor upgrade: $150 per yearSize: 2.375” x 1.25”

Professionals Directory$2,895 per yearLogo upgrade: $150 per yearColor upgrade: $150 per yearSize: Standard business card, 3.5” x 2”


APCO’S PUbLIC SAFETy COmmUNICATIONS: DIGITAL EDITION DISPLAy COLOR RATES

Brand Traf�c Thought

IN ADDITION TO YOUR DISPlAY AD IN THE PRINT EDITION OF APCO’S PUbLIC SAFETy COmmUNICATIONS, THERE ARE A NUMBER OF gREAT OPPORTUNITIES TO ENHANCE AND SUPPlEMENT YOUR PRESENCE IN THE DIgITAl EDITION:

leaderboard Banner, Top (728x90)Run-of-Book Rate: $500

TOC Banner (180x150)Run-of-Book Rate: $500

Cover (FP Left of Cover)Rate: $1,500

Belly Band (Band On Cover)Rate: $1,000

leaderboard Banner, Bottom: Tablet App (728x90)Cover Rate: $500

Rates are net, per issue for the digital edition.Please check the Digital Spec Sheet for requirements.Please check the Terms & Conditions for policies regarding ad placement.


Brand Traf�c


APCO’S PUbLIC SAFETy COmmUNICATIONS: DIGITAL EDITION DISPLAy COLOR RATES

Thought

Email Announcement Banner (160x600)Rate: $500

Blow-In CardRun-of-Book Rate: $800

Rich Media - VideoRate: 25% of the

print rate

Rich Media - AudioRate: $250 for half-

page ad, $500 for full page ad

SlideshowRate: $1,000

360 AnimationRate: 25% of the

print rate

Twitter FeedRate: $1,000

Embedded linksRate: $150 for half-

page ad, $200 for full page ad

Rates are net, per issue for the digital edition.Please check the Digital Spec Sheet for requirements.Please check the Terms & Conditions for policies regarding ad placement.

Additional Opportunities:


Brand Traf�c Thought Lead


APCO’S PUbLIC SAFETy COmmUNICATIONS: ONLINE DISPLAy ADVERTISING RATES

APCO Membership Minute eNewsletter*Sent to over 14,470 APCO members each month, this eNewsletter is a great opportunity to promote your products. The Minute boasts an above-average open rate of over 18%, so you can be sure these members will see your advertising!

120 x 120 pixels button adRate: $650 per distribution

APCO website**www.apcointl.orgThe APCO website is another great way to reach public safety communications professionals as they visit the site for education, resources and membership information.Average Monthly Unique Visitors: 19,913Average Monthly Page Views: 80,141

Rates:1) 728x90 pixels$2,450 per month

2) 300x250 pixels$1,650 per month

3) 300x100 pixels$1,250 per month

Discounts are available with multiple-insertion contracts.Please contact your Account Manager for information.

Please check the Online Spec Sheet for requirements.Please check the Terms & Conditions for policies regarding ad placement.

*Publisher’s Data: Average, January-August 2013.**Publisher’s Data: Average, January-June 2013.


Brand Traf�c


APCO’S PUbLIC SAFETy COmmUNICATIONS: ENEWSLETTER ADVERTISING RATES

With the APCO’s Public Safety Communications eNewsletter, your message will get into the in-boxes of over 54,700* communications professionals. These professionals depend on us for need-to-know information. This is a great way to reach decision-makers and influencers every week, making sure they are up-to-date on what your company has to offer.

Our reporting will tell you how many emails were delivered, opened, clicked, and forwarded. We routinely clean our lists, deliver our newsletters in both text and HTML versions, run our drafts through spam filters and limit the frequency of our mailings. These steps ensure the highest delivery and open rates!

leaderboardRate: $725 per distribution

300 x 100 Display AdRate: $600 per distribution

300 x 100 Text Ad(100wx100h static jpg, up to 8-10 words for headline, 30-50 words for description, URL)Rate: $600 per distribution

Product Image with Text linkRate: $175 per distribution

Sponsored linkRate: $125 per distribution

Please check the Online Spec Sheet for requirements.Please check the Terms & Conditions for policies regarding ad placement.

Note: Online discounts are available when also buying print – please contact your account manager.All rates net.

Also available:The APCO/Public Safety Communications Show Daily eNewsletter will provide coverage of the APCO Annual Conference … reaching over 57,000** public safety communications decision-makers, including conference attendees!*Publisher’s Data: Average, January-August 2013.

**Publisher’s Data: Average, August 2013


Brand LeadThought


EDITORIAL WEbCAST

ARE YOU lOOKINg FOR qUAlIFIED lEADS? DO YOU wANT TO POSITION YOUR FIRM AS A THOUgHT-lEADER?

You will be able to leverage the full power and credibility of APCO’s Public Safety Communications content with editorially driven webcasts that rely on the same input, insight, and research that goes into creating the world-class PennWell Public Safety brands.

Public Safety Communications (PSC) editors lead topic creation and recruit speakers, analysts and other experts, while PSC’s audience development experts drive traffic to the webcast. Editorial events are heavily promoted via a broad range of traffic-driving positions, including Web, eNewsletter and targeted direct email promotions. Our goal is to gather a focused and interested audience for every event we create. This format provides sponsors everything interactive, online content can offer:

• Brand awareness across print, online and eNewsletter platforms

• Association with respected, topic-specific content

• Result-driven online program generating interested and qualified

leads for your company

• Built-in direct response program to push out additional sponsor

resources on topic

• Association with APCO’s Public Safety Communications editors and speakers

Our reporting capabilities help you measure the success of your webcast and capture the best leads. You can easily track the ROI of your leads, measure the effectiveness of your content and analyze the engagement level of your audience.

Webcasts enable companies such as yours to interact with a national audience on a real-time or pre-recorded basis. They are proven to provide some of the best ROI in generating new business prospects. APCO’s Public Safety Communications offers an all-inclusive marketing, webcasting and data collection webcast program. This is truly an integrated marketing program. We bring print and the Web together! Here is just a small sampling of what our programs offer:

• Your logo or name will be used in all electronic and print promotions

• Your leads can be weighted and scored

• We can provide you with CDs of the webcasts so that a copy of the webcast can be distributed at other events

• You can develop three unique demographic questions for the registration form

• You will receive all leads with complete contact details and demographic data

• We will host the webcast for six months

Our pricing is extremely competitive. Sole-sponsored webcasts are $7,500, co-sponsored webcasts start at $4,500.

Brand LeadThought


CUSTOm WEbCAST (yOUR FIRm PROVIDES THE CONTENT)

ARE YOU lOOKINg FOR BETTER, MORE qUAlIFIED lEADS?

Be a part of the growing number of companies who are turning to webcasts, the popular alternative to traditional seminars. Webcasts provide you with opportunities to drive brand awareness, generate leads and market your company’s products and services. You have the opportunity to choose a topic that relates to your product or service offerings while enhancing your company’s visibility.

With webcasting, you are able to ensure important business communication or product demonstration is delivered efficiently and effectively. Webcasts enable companies such as yours to interact with a national audience on a real-time or pre-recorded basis. They are proven to provide some of the best ROI in generating new business prospects.

APCO’s Public Safety Communications offers an all-inclusive marketing, webcasting and data collection webcast program. Custom programs deliver dynamic, multimedia programs that are in line with your company’s specific objectives and goals.

• Ease of learning: Make it effortless for your prospects to learn about new initiatives. You can reach a new audience and engage new prospects.

• Research and demographics: Gather data from prospects before, during, and after a webcast. Learn who attended and track their interests with q&As and survey results.

• Brand awareness: Your product or service will capture the prospect’s attention for approximately 30 to 60 minutes, NOT seconds.

Our reporting capabilities help you measure the success of your webcast and capture the best leads. You can easily track the ROI of your leads, measure the effectiveness of your content and analyze the engagement level of your audience.

This is truly an integrated marketing program. We bring print and the Web together! Here is just a smallsampling of what our programs offer:

• Your logo or name will be used in all electronic and print promotions• Your leads can be weighted and scored• We can provide you with CDs of the webcasts so they can be distributed at other events or polybagged• You can develop three unique demographic questions for the registration form• You will receive all leads with complete contact details and demographic data• We will host the webcast for six months

Custom Webcasts start at $7,500.

Brand LeadThought


mICROSITES

Microsites are a great way to create a targeted destination for niche content or product lines for the communications professional. They can serve jointly as an excellent brand marketing tool as well as a lead generation vehicle to drive new customers. The microsite experience can be richer, more inviting, more experiential, and more emotional than online experiences pasted within the typical data-oriented corporate site.

We’ll partner with you to develop a 360-degree, 24/7 online destination that meets your company’s goals and needs – and most importantly budget. We can feature original and archived content, unique Web features and opt-in newsletters. Microsites are also great for targeting a specific audience with information or brand messaging that will appeal to their demographics and psychographics.

Since not all of our clients will need the functionality listed—and some may need more—the scope and pricing of your microsite may vary. Whether your campaign needs are simple or comprehensive, we can assist you in developing a fully integrated online and offline marketing program that drives your business forward. Each microsite includes full site development, editorial support and promotion, and site-wide navigation/links, email efforts and more.

For detailed information on microsite opportunities, please contact your account manager.

http://airway.jems.com/

http://airway.jems.com/


SALES CONTACTS

ADVERTISINg REPRESENTATIVE, EASTERNKatrina Frazer(603) [email protected]

ADVERTISINg REPRESENTATIVE, MIDwESTERNVeronica Foster(918) [email protected]

ADVERTISINg REPRESENTATIVE, wESTERNBrigit Chennells(858) [email protected]

PRODUCTION MANAgERKatie Noftsger(918) [email protected]

SAlES SUPPORTCheray Smith(918) [email protected]

CONTACT ME TODAY FOR A CUSTOM INTEgRATED ADVERTISINg PACKAgE.

PRODUCTION CONTACTS


FAmILy OF PRODUCTS

lEADINg THE PUBlIC SAFETY MARKET wITH PUBlICATIONS, wEBSITES, CONFERENCES AND CUSTOM PUBlISHINg, PENNwEll PUBlIC SAFETY IS BASED IN SAN DIEgO AND SERVES PROFESSIONAlS IN FIRE-RESCUE, EMS, lAw ENFORCEMENT AND COMMUNICATIONS.

®

FireRescue magazine“Read it today, use it tomorrow” is the mission of FireRescue Magazine. A monthly publication, it presents solution-oriented content for structural and wildland firefighters and fire officers who rely on its cutting-edge information for solutions they can use on the job.

TM

FirefighterNation.comFirefighterNation.com is the online home of FireRescue Magazine, giving fire professionals the content they want: news, feature stories, webcasts, videos, blogs … and more.

Journal of Emergency medical Services (JEmS)JEMS, the most authoritative source of EMS information worldwide, is a monthly publication dedicated to the improvement of patient care in the prehospital setting. JEMS meets the needs of the EMS provider, instructor and administrator with news, clinical articles, industry surveys, product reviews and more.

TM

JEMS.comJEMS.com is the leading online destination for EMTs, paramedics, and EMS administrators. The definitive online resource for EMS information, JEMS.com is the online home of the Journal of Emergency Medical Services and offers articles, news, expert columns, resources, employment opportunities and classified advertising. Twice a week, the JEMS.com eNews delivers news, articles and product information to EMS professionals via email

™

EmS InsiderFor EMS administrators and executives, the EMS Insider newsletter provides monthly updates on important legislation, regulations, innovations and trends affecting the EMS industry.

TM

EMS Today Conference and ExpositionFor over 31 years, EMS Today has offered quality EMS continuing education to professionals from around the United States and the world. Each year, thousands of EMS professionals attend the conference and over 240 exhibitors demonstrate their products. (Publisher’s Data: March 2013)

TM

Law OfficerLaw Officer’s mission is “to provide the best in tactics, technology and training.” Each month, Law Officer delivers practical columns and feature stories to help law enforcement personnel and departments be more effective and efficient.

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LawOfficer.comBacked by Law Officer’s highly qualified editorial team, LawOfficer.com features the tactics, technology and training needed by law enforcement professionals to stay safe on the job. The site features expert columnists, commentary, law enforcement news, product information and more.

APCO’s Public Safety CommunicationsThe official magazine of the Association of Public-Safety Communications Officials (APCO) International, Inc., APCO’s Public Safety Communications is a monthly that serves 9-1-1/dispatch centers and radio/field personnel. More information may be found at www.apcointl.org.

PENNwEll PUBlIC SAFETY4180 La Jolla Village Dr., Suite 260La Jolla, CA 92037-9142(858) 638-2630www.PennWell.com

http://www.FirefighterNation.com

http://www.JEMS.com

http://www.LawOfficer.com

www.apcointl.org


PENNWELL CORPORATION

Founded in 1910 in Tulsa, Oklahoma, PennWell Corporation is a privately held and highly diversified business-to-business media and information company that provides quality content and integrated marketing solutions for the following industries: Oil and gas, electric power generation and delivery, hydropower, renewable energy, water and wastewater treatment, waste management, electronics, semiconductor manufacturing, optoelectronics, fiber-optics, aerospace and avionics, LEDs and lighting, fire and emergency services, public safety, and dental. PennWell publishes over 130 print and online magazines and newsletters, conducts 60 conferences and exhibitions on six continents, and has an extensive offering of books, maps, websites, research and database services. In addition to PennWell’s headquarters in Tulsa, Oklahoma, the Company has major offices in Nashua, New Hampshire; London, England; Houston, Texas; San Diego and Mountain View, California; Fairlawn, New Jersey; Moscow, Russia; and Hong Kong, China.

www.pennwell.com

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