michael vandervort hr florida leadership conference january 8, 2010
TRANSCRIPT
Michael VanDervort
HR Florida Leadership Conference
January 8, 2010
The case for HR understanding social media
What is a brand Why worry about brand Who’s talking? What the conversation can sound like Why you should care How to get started Rock your Chapter
If you are in business, and especially if you are a major brand, you are already involved in the dialogue
MeGovernmentCustomersCompetitorsEmployeesDetractorsLabor Unions
Blogs Twitter LinkedIn Facebook Forums / Groups Many other sites
Glassdoor.com Jobvent.com PissedConsumer.com Telonu.com Honestly.com Craigslist and a slew of others
Social media is not a fad Your employees are using social media Use of corporate campaigns is spreading Legal concerns – monitoring, NLRB
Facebook case & concerted, protected activityUnderstand the platformsDevelop appropriate policies and processesTrain supervisors
Not rocket science. Policy is not the priority Know the tools How social media might benefit
How social media tools might harm
These steps can get you started: Monitor your brand Stake your claim Adopt preemption strategies Engage proactively in social media Have a rapid response strategy
Introduce the purpose of social media Be responsible for what you write Be authentic Consider your audience Exercise good judgment Understand the concept of community Respect copyrights and fair use Remember to protect confidential
/proprietary info Bring value Productivity matters Source:
Mashable
HR Florida may be the leader in the USA
Consider starting at least on platform Blogs are great for sharing information Facebook is great for conversation /
events LinkedIn offers a semi-private platform
Dialogue, Information, Events Twitter YouTube Flickr
Advice from Ben Eubanks Need a website Rock some video Offer multiple ways to connect Don’t force your own preferences Take advantage of subject matter experts Sponsor social media events (and
speakers) Co-sponsor events and webinars (Dim dim) Use “free” tools to start
Email: [email protected]: 813-417-8781Twitter: @MikeVanDervortBlog: http://thehumanracehorses.com