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CASE ANALYSIS

MICHELIN FLEET SOLUTIONS: FROM SELLING

TYRES TO SELLING KILOMETERS

Presented By:

Sanchit Singhal, SMBA 13048

Urva Sharma, SMBA 13067

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Moving to the service area takes lots of time and effort. MFS is a great solution to create

the competitive advantage of the tires in the consolidated market. Upfront investment is

necessary to generate the long-term benefit. As long as those problems are tackled properly,

there is a high chance that the project would soon be profitable.