microblogging: tiny social objects. on the future of participatory media
DESCRIPTION
Slides of talk given at Reboot 9.0 and at Mobile Monday Amsterdam on 4 June 2007TRANSCRIPT
MicrobloggingTiny social objects
on the future of participatory media
Jyri Engeströmjyri.jaiku.com
31. Friendster32. BBC Newsline Ticker35. Internet Movie Database39. Go40. Craigslist42. Flickr48. CNN50. ImageShack52. AOL54. PhotoBucket59. Xanga (weblogs)67. LiveJournal70. Geocities73. Adult Friendfinder77. Apple78. RapidShare79. ImageVenueHosting80. Digg81. Alibaba (trade leads)84. Rediff (Indian portal)87. Googlesyndication92. Skyblog94. Adobe96. Starware97. About98. Sourcefourge
Top 100 English Web sites on Alexa1. Yahoo2. MSN3. Google4. YouTube5. MySpace6. Baidu (Chinese search engine)
7. Windows Live8. Orkut9. QQ (Chinese instant messenger)
10. Yahoo.co.jp (Japanese portal)
11. Wikipedia13. Microsoft Corp.14. EBay15. Blogger16. MegaUpload (file sharing)19. Hi521. RapidShare23. Amazon26. TheFaceBook29. Fotolog30. Passport.net
An increasing number of the most popular services are built on user-generated content.
31. Friendster32. BBC Newsline Ticker35. Internet Movie Database39. Go40. Craigslist42. Flickr48. CNN50. ImageShack52. AOL54. PhotoBucket59. Xanga (weblogs)67. LiveJournal70. Geocities73. Adult Friendfinder77. Apple78. RapidShare79. ImageVenueHosting80. Digg81. Alibaba (trade leads)84. Rediff (Indian portal)87. Googlesyndication92. Skyblog94. Adobe96. Starware97. About98. Sourcefourge
1. Yahoo2. MSN3. Google4. YouTube5. MySpace6. Baidu (Chinese search engine)
7. Windows Live8. Orkut9. QQ (Chinese instant messenger)
10. Yahoo.co.jp (Japanese portal)
11. Wikipedia13. Microsoft Corp.14. EBay15. Blogger16. MegaUpload (file sharing)19. Hi521. RapidShare23. Amazon26. TheFaceBook29. Fotolog30. Passport.net
This talk has 3 parts
1. The case for social objects
2. Five principles for building services around them
3. My take on the next wave
butterfly, butterfly fly in the sky butterfly, butterfly flies so high butterfly, butterfly lands on my thigh butterfly, butterfly motionlessly lies butterfly, butterfly gracefully dies
$580M
Is MySpace another butterfly?
The sites that fail are just ‘social networks’
The sites that work are built around social objects
Think about the object as the reason why peopleconnect with each particular other and not someone else
Flickr did it to photos
Delicious did it to bookmarks
Amazon did it to books
The focal object on MySpace is music
How does one build a service around social objects?
5 key principles
1. Define your object
When we first launched Flickr, it was a Flash application that was mainly just a chat environment with real-time photo sharing.
As we started adding features to the site itself, like pages that hosted the photos
so that people could visit them at a unique URL, we had a lot more success with that. People responded to it, and
the site began to grow.
Eric Costello
Think about the objects on these services
2. Define your verbs
Silent selling on Igglo
3. Make the objects shareable
http://www.flickr.com/photos/jyri/315809759/
http://youtube.com/watch?v=XhXvlLiVXCo
http://en.wikipedia.org/wiki/Social_network
E-mailable permalinks
Actual filesThumbnails and widgets
4. Turn invitations into gifts
PayPal example
Skype example
5. Charge the publishers not the spectators
Habbo Japan example
Freemium business model
Quick Checklist
1. What is your object?2. What are your verbs?
3. How can people share the objects?4. What is the gift in the invitation?
5. Are you charging the publishers or the spectators?
What will be the Next Big Thing in participatory media?
Can anything disrupt blogs?
Preconditions of a disruptive innovation:
1) Simpler
2) Cheaper
3) Frees from need to go to inconvenient place
or
or
?
Preconditions of a disruptive innovation:
1) Simpler
2) Cheaper
3) Frees from need to go to inconvenient place
or
or
Jaikus = short posts to the people who follow you
Preconditions of a disruptive innovation:
1) Simpler
2) Cheaper
3) Frees from need to go to inconvenient place
or
or
“Can you talk?”“Where are you now?”
Who you’re with(Bluetooth)
Availability(ring profile)
Where you are(freely named cells)
What you’re planning next(calendar)
Latest Jaiku
Preconditions of a disruptive innovation:
1) Simpler
2) Cheaper
3) Frees from need to go to inconvenient place
or
or
“The Mass-Starbucksization of Nearly Everything”
MicrocontentWeb communities
Social objects “to go”
A river of updates from the people you follow
A river of updates from the people you follow
A river of updates from the people you follow
A river of updates from the people you follow
A river of updates from the people you follow
A river of updates from the people you follow
A river of updates from the people you follow
A river of updates from the people you follow
Blog post 1 per week
Photo 1 per day
Jaiku 1 per hour
Occasional Continuous
Particle Wave
Beat Hum
Videos Blog posts Photos Microblogging Presence
crisis
“The future’s here, it’s just not evenly distributed yet.”
Is it free?
Is it quick & easy?
Is it cross-device & multi-channel?
Is it everyday?
Does it bring people closer together?
Last but not least
an announcement
jyri.jaiku.com
Dankjewel.