microblogging warsaw adres wittermann mediafun lab
DESCRIPTION
TRANSCRIPT
micro-bloggingand its impact on media &
PR in Western Europe and
the USOctober 16, 2009Andres Wittermann, EVP EMEA LEWIS
2 | October 16, 2009
about us
3 | October 16, 2009
network thirty-eight locations across the globe
4 | October 16, 2009
our digital vision the future of communications
5 | October 16, 2009
• PR will become ‘stakeholder engagement’
• social media will be critical to achieving business goals
• all communications will be global
• speed, responsiveness and adaptability will be crucial
• content will be visual, aural, textual and interactive
• brands will learn to live with crises
social media trends
6 | October 16, 2009
• blogs drove speed and opinion
• Flickr and Youtube added visuals
• Facebook et al create the network
• Twitter still an evolving platform
PR challenge 2.0
7 | October 16, 2009
Finance & Law
Truth
News contain less facts.
News become
entertainment.
The first news is ‘true’.
Speed
Micro-blogging
Online
Broadcast
Blogs
PR in the old days
8 | October 16, 2009
reputation
PR 2.0
9 | October 16, 2009
reputation
micro-blogging today
10 | October 16, 2009
in Western Europe and US equals Twitter
not just updating service anymore
used to monitor trends, topics, etc
very much accepted by media and PR –
but beyond that?
micro-blogging in media
11 | October 16, 2009
mainstream media launched Twitter channels
more and more stories reference Twitter as source
no full integration in other online activities
little activity beyond text
micro-blogging in perspective
12 | October 16, 2009
micro-blogging on desktop
13 | October 16, 2009
micro-blogging search
14 | October 16, 2009
micro-blogging brand watch
15 | October 16, 2009
micro-blogging tonality watchbeyond Jodange and Meteor Solutions
16 | October 16, 2009
micro-blogging conversation trends
17 | October 16, 2009
micro-blogging elite
18 | October 16, 2009
What else can you do?
Share pictures: Twitpic, Flickr – added Twitter posting
Share videos: 12seconds.tv, Tweetube, qik.tv, Seesmic
19 | October 16, 2009
What else can you do?
Share files: FileSocial <50MB, FileTwt – (personal <20 MB)
Share audio: trottr.com, Audioboo (on iPhone)
Share music: blip.fm, Songzaa
20 | October 16, 2009
What else can you do?
Create surveys: twtpoll
21 | October 16, 2009
What else can you do?
Send your business card: #twtBizCard @(reply)
Raise money (!): twitpay (need Twitter and paypal)
22 | October 16, 2009
Summary
23 | October 16, 2009
Still no business model – so no-one really knows what will happen
Will become more visual
Twitter now very often first path into ongoing PR 2.0
Permissive marketing