microsoft big data and advanced analytics

Microsoft Big Data & Advanced AnalyticsHerain OberoiOctober 2015

Action Decision

Interactive dashboardsWhy did it happen?

PredictionsWhat might happen?

RecommendationsWhat should I do?

Decision automation

Decision support

Data

Value

Static reportsWhat happened? Manual process

From data to decisions and actions

Reactive Proactive

People and processes Decision Automation

Accelerating the speed of business

Historical data Predictions

ACTION

People

Automated Systems

INTELLIGENCE

Cortana Analytics & IoT

Suiteand/or

SQL Server

DATA

Data Sources

Apps

Sensors and devices

From data to decisions to action

Cortana Analytics SuiteTransform data into intelligent action

Personal Digital Assistant – Cortana

Perceptual Intelligence

Preconfigured Solutions

Dashboards and Visualizations

Machine Learning and Analytics

Big Data Store

Information Management

Here are some of the things I can help you

with…

Cortana for Consumers (today) With the Cortana Analytics Suite

Answers from organizational data in Power BI

“What were our biggest deals that closed last month?”

Public reference data answers – “How far is it from Los Angeles to San Francisco?”

Event predictions – “Who do you think is going to win the Germany Italy game?”

Integration with prediction solutions

“Which of our customers are most likely to churn in the next quarter?”

Flight status, traffic conditions, changes in weather, …

Monitoring KPIs and preemptive alerting“Alert me if this customer ever has a 90% chance of churn in the next 30 days”

Line of business process integrationAssistance with expense report submission on-time within policy

Setting reminders, scheduling meetings, getting directions, …

Answers

Predictions

Monitoring & Alerts

Task Completion

Cortana for Everyone Consumers and Enterprise

Perceptual Intelligence APIshttp://gallery.cortananalytics.com

DemoPerceptual Intelligence

Business ScenariosRecommendations,

customer churn,forecasting, etc.

Perceptual IntelligenceFace, vision

Speech, text

Personal Digital Assistant

Cortana


Power BI


DATA

Business apps

Custom apps

Sensors and devices

INTELLIGENCE ACTION

People

Automated Systems

Big Data Stores

Azure Data Lake store

Azure SQL Data Warehouse


Azure Data Factory

Azure Data Catalog

Azure Event Hub


Azure Machine Learning

Azure HDInsight (Hadoop and Spark)

Azure Stream Analytics

Azure Data Lake analytics service

Cortana Analytics Suite

Analytics that enables action

Secure and scalable

Fast and flexible

ACTION

People

Automated Systems

INTELLIGENCE

Cortana Analytics & IoT

Suiteand/or

SQL Server

DATA

Data Sources

Apps

Sensors and devices

From data to decisions to action

From data to intelligent action

SQL Server 2016

• Advanced Analytics as a new workload• Run ‘R’ in-DB and in-memory for performance• Run ‘SQL Server R Services’ standalone (RRE)• Parallel execution for scale for In-DB and

standalone• Train and test on-prem, operationalize in the

cloud

Identify issues before they happen Predict rate of re-admission Adjust patient care pathway

Pay for performance

Operational efficiency

Smart buildings

Predictive maintenance

Supply chain management

Lifetime customer value

Personalized offers

Product recommendation

Fraud detection

Credit risk management

Customer Acquisition

Cross-sell and upsell

Loyalty programs

Marketing mix optimization

Cortana Analytics scenariosEXAMPLE SOLUTIONS

Sales and marketing

Finance and risk

Customer and channel

Operations and workforce

Personalization is the key to retention & upsell and a perfect fit for the cloud

Personalization How can I offer diners exactly what they want, when they want it – and more? Customer: Chief Software Architect

How can I customize online shopping lists for satisfaction and upsell? Customer: COO

How do I personalize online banking to attract and retain customers? Customer: Head of Enterprise Architecture

How can our website “learn” real time what resource is most relevant to each customer? Customer: SVP Product Development

Like… Personalization

http://ziosk.com/#home_

Both retail and energy C-Suite need to forecast accurately

Demand forecastingHow do I accurately balance

grid loads to prevent black outs? Customer: CEO

How do I capture information from thousands of wireless sensors to accurately predict energy prices? Customer: CTO

How do I stock in-store and online accurately and at the right price while using in-store as my online “warehouse?” Customer: Inventory Management VP

How do I prevent overstocks in my stores when each store has a unique purchase pattern? Customers: EVPs Sales & Marketing; CIO

Like… Demand forecastingBrand-Name

Retailer

How are customers using Cortana Analytics? customers.microsoft.com

Enable smart buildings and for 20% savings in energy cost

Understand six years of patient data in a few hours

Save $300,000 a day through predictive maintenance

Offer personalized service across 1,400 locations

Improve service and reduce cost across 5 million customers

Prevent electrical blackouts across thousands of buildings

Appendix

Cortana Analytics Suite• Comprehensive offer for our Big Data and AA cloud

portfolio• Enables a broad class of business specific scenarios• Integrates with investments in Perceptual Intelligence

& Cortana• Customers can get going in individual services today• Available to transact as a simple monthly subscription

Summary

http://aka.ms/cortanaanalyticspartner

• Learn more with internal decks and resources available at the Advanced Analytics Infopedia site (will be updated on July 10).

• Send customers to the Cortana Analytics Suite website for more information, videos, case studies and an interactive map of trained partners.

• Register customers for Joseph Sirosh’s webinar on July 23 to learn more about Cortana Analytics Suite.

• Drive customers and partners to register for the Cortana Analytics Workshop hosted in Redmond on September 10-11, 2015.

All links are included in Takeshi’s 7/9 field mail

Go Dos

http://infopedia/SMSG/Pages/Azure-AdvancedAnalytics.aspx

http://www.microsoft.com/en-us/server-cloud/cortana-analytics-suite/overview.aspx

http://33598advancedanalytics.azurewebsites.net/

https://info.microsoft.com/CO-Azure-FY16-07Jul-AdvancedAnalytics-Registration.html



http://analyticscamp.azurewebsites.net/registration.aspx

Retail

Industry Overview• $22 trillion global revenue ($4.7 trillion

U.S.)• 4% annual growth rate• 3.7 million businesses• 42 million employees

Industry Trends• Commerce anywhere, anytime• Personal and in context

Scenarios • Sales & Marketing: Demand Forecasting• Customer & Channel: Personalized Offers

Cortana Analytics Key VerticalsHealthcare

Industry Overview• $2 trillion spent in U.S./year on healthcare• 5,754 hospitals with >36 million patients• Hospital readmissions cost ~$41

billion/year• ACA new regulations for Medicare/Medicaid

Industry Trends• Payments based on patient outcome• Government monitoring hospital

readmissions and number of hospital-acquired conditions

Scenarios • Customer & Channel: Patient Outcomes • Operations & Workforce: Operational

Efficiency

Financial Services

Industry Overview• 7.9% of US Economy• $1.2 trillion revenue• 12% revenue growth rate• 5.9 million employees

Industry Trends• Understanding customer behavior• Cybersecurity• Taking banking “mobile”• Proactive regulatory compliance

Scenarios• Finance & Risk: Risk & Compliance • Sales & Marketing: Personalization

Better customer experience. Better outcomes. Lower costs.

Background• Dartmouth-Hitchcock is a leading healthcare provider in New England with 1.2 million patients• DH chose Microsoft for ML-led IoT solution, over IBM, Google, Amazon, Accenture, and Cognizant

Solution• ImagineCare, a 24/7 remote medical sensing solution backed by a live nurse-led clinic• Several MSFT products/services used, including ML, HDInsight, Power BI, Event Hub, ASA, Band• ML is core of solution to predict occurrences before they happen based on patients just like you

(i.e., micro-segmenting the population), laying foundation for dynamic, patient-specific pathways

Problem• High re-admit rates, costing hospitals thousands per occurrence ($M’s/year)• Treatment plans (“pathways”) treat to the “average” and are static based on decades-old data• Poor engagement between patients and medical providers outside the hospital

Cortana Analytics Suite capabilities

Preconfigured Solutions



Big Data Store



Natural Understanding

Contextual Awareness

CHALLENGEDartmouth-Hitchcock Medical Center is a leading regional medical center in New England with 1.2 million patients and more than 1,000 physicians in virtually all areas of medicine. It wanted to replace static treatment plans based on outdated, generic data with highly personalized treatment plans or “pathways” that would evolve based on the patient’s own data and near-real-time information such as vital signs, moods, and exercise habits from similar people in the same region.

o Empowered, healthier patients with personalized, evidence-based treatment plans and collaborative care

o Millions of dollars saved in readmission costs, unnecessary ER and doctor visits, and missed work

o Improved quality of life with 360-degree view of patient health, mood, and behavior

o More effective population health management

BENEFITSSOLUTIONDartmouth-Hitchcock created ImagineCare, a new consumer-focused solution based on the Microsoft Cortana Analytics Suite and Microsoft Dynamics CRM. ImagineCare collects and analyzes real-time and historical data from medical and health devices and electronic health records, and then surfaces metrics including predictive analytics in clinical dashboards and mobile apps. Clinicians can adjust treatment plans and immediately alert patients to changes, and patients and doctors can collaborate in real time.

DARTMOUTH-HITCHCOCK

Personalized care delivers healthier populations

“This system is really transforming how we can deliver health and wellness to the population. Despite all of the technology involved, ImagineCare does not lose that human touch, which

is so important.”Nathan Larson

Director of Remote Medical Sensing

A fully managed Big Data and Advanced Analytics Suite that enables you to transform your data into intelligent action.

Cortana Analytics Suite

Accelerating the speed of business

Machine Learning

Cloud

Big Data

microsoft big data and advanced analytics

Documents