microsoft partner network
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Microsoft Partner Network. Renata Bignardi Partner Programs Manager 4 februari 2010. Even terug in de tijd!. Waarom veranderen van MSPP naar MPN?. Partner branding to customers Partner qualifications Partner differentiation Partner identification to customers by platform - PowerPoint PPT PresentationTRANSCRIPT
Microsoft Partner Network
Renata BignardiPartner Programs Manager4 februari 2010
Even terug in de tijd!
Waarom veranderen van MSPP naar MPN?
PROBLEM
IMPACT RESULT
CUSTOMER PARTNER
Brand lacks meaning for customers; perception Partners pay for brand
Gold brand is “too easy” to achieve and has eroded value
No Partner differentiation by Customer solution
Competency requirements don’t reward beyond technical skill
MSPP unable to move at the same pace as the market
Engagement model slowed by requiring multiple MS touch points
MSPP taxonomy doesn’t map to Customer solutions
Competencies not aligned with Microsoft’s customer strategy and field execution
Competencies, levels and points are confusing and time intensive to navigate
BRAND CREDIBILITY
PARTNER DIFFERENTIATION
LACK OF AGILITY
MISALIGNMENT
COMPLEXITY
Addressing five key concerns to fix pain points across Customers and Partnter
• Partner branding to customers• Partner qualifications• Partner differentiation
• Partner identification to customers by platform• MS ability to identify qualified Partners• Better serve the needs of the Business Group
Issues
Visie van MPN
Onze visie achter het Microsoft Partner Network is eenvoudig. Het is ons doel om u te helpen
• Nieuwe kansen te grijpen door uw capaciteiten te vergroten
• Uw klanten beter van dienst te zijn door uw expertise te vergroten
• Beter samen te werken met ons en uw collega Microsoft partners
Customer Facing Network Microsoft investment balanced by Partner commitment/performance Partner Identification
Wat wisten wij op 13 juli 2009
Branding Concept
21 3
Badge Concept
Education
Healthcare
Competency Based Levels
Gold
Silver
10,000 Partners
30,000 Partners
200,000 Partners
850,000 Partners
MSPP FY08:16k
MSPP FY08:19k
MSPP FY08:150k
Registered Partners
Microsoft Action Pack
Competency Entry Point
BizSpark Partner
NetworkMicrosoft Connected to
WebSpark Partner
NetworkMicrosoft Connected to
•Managed/PSP Integrated•High bar to entry maintained for each Competency•High value to Partner
•Opportunity based management•Rebates and incentives aligned
•Entry level point for Competencies•Enables on boarding in new practice areas for existing Partners•Benefits include software and telephone support
•Breadth space for lighter touch engagement•Badge and benefit opportunities
Persoonlijke benadering
Partner Portal
Questions? Chat with me
How to contact us?
PinPoint de etalage voor MPN
De 1e echter verandering van MPN – CSAT!
De Customer Satisfaction (CSAT) Survey geeft Microsoft partners toegang tot markt informatie door het frequent meten van klant tevredenheid en de loyaliteit van hun klanten. De CSAT tool is een gratis online survey, in samenwerking met TNS (derde partij) in opdracht van Microsoft
MPN Transitions | Fall Fy10 PPM Summit |
Awareness and Influence
Recruitment and Connection Adoption and Growth
MPN Members &
MPN Subscribers
MPN Partner Ecosysteem
MPN “Competency” Partners
CommunityGoal: bring together “like” partners and individuals around products, technology or business model for education and exchange of ideas
Gives/Gets: partner provides simple profile to gain access to the community where they will have access to resources, Microsoft, and other partners
Sparks MPN Subscribers (Recruit)
MPN Subscribers(Retain & Develop)
Competency Advanced Competency
TargetAudience
• Start-up businesses• Competitive recruits
• New & existing MPN members• MAPS & Empower migration• Spark Members (graduation)
• MPN Subscribers• Mature Partners
• “Best” Capability Partners
Fee “Free” EURO 320,00 (download) EURO 1560,00 TBD
Term 3 years Annual Renewal Annual Renewal Annual Renewal
Requirements / Restrictions
• Privately owned, <3 years in business, <$1m annual revenue• <25 employees (BizSpark)• <10 employees (WebsiteSpark)
• MPN Member Enrollment• Assessment
• MCP / App Cert• References• Revenue
• Capability + higher bar • CSAT
Examples: Facebook, LinkedIn Examples: QuickStarts, Structured Communities
Gives/Gets: xxx
Unstructured CommunityStructured Community
Wat voegt waarde toe binnen het Microsoft Partner Network
Community and Quick Starts
“I have access to industry, technology and business model information, and through a structured peer network, I connect with Microsoft and other business partners.”
What relationship is best for me?
Competency Partner
“I can strengthen my expertise and demonstrate my company’s strengths to customers through commitment within the Microsoft Partner Network.”
“I demonstrate my capabilities for small companies.”
Advanced Competency Partner
“I am recognized by the Microsoft Partner Network for offering ‘best-in-class’ solutions and undergoing a rigorous and auditable approval process customers value.”
Subscriber
“I enjoy the support of the Microsoft Partner Network, which helps me develop my business and see opportunities.”
MPN Transitions | Fall Fy10 PPM Summit |
Nov 2009
CSAT For Gold3 Core IO Competencies
CSAT enforced for GoldCompetencies re-namedSpecializations merged/elevated to competency
May 2010
Remaining “Standard” Competencies
Launched
Exam changes enforcedCompetencies re-namedSpecializations merged/elevated to competency2 net new competencies
Oct 2010“Advanced” competencies
Launched
28 “Advanced” competencies Advanced requirements enforcedNew assessments enforced for “Standard”3 net new competencies
Oct 2010+
New Requirements Enforced
Sales ObjectiveTracksStacksISVCloud Services
MPN veranderingen – mei 2010
Oktober 2010 is een cruciale MPN transitie
• CSAT For Gold
• 3 Core IO
Competencies
• 23 Competencies
Launched
• 2 Net New
Competencies
• Exam Retirement
Enforced
• Points Retired
• Levels Retired
• New Brand
Architecture
• New Benefits
Partner Level Of Effort to
Comply
Nov 2009 May 2010 Oct 2010
Mei 2010 veranderingen: 23 “Standaard” Competencies krijgen Examen veranderingen
Microsoft Partner Network “Standard” Competencies
Core IO Virtualization Desktop Platform
Systems Management Server Platform Identity &
Security
BPIO Content Management Search Portals &
CollaborationUnified
CommunicationsBusiness
Intelligence
APO Web Development
App Lifecycle Management* Data Platform Software
DevelopmentApplication Integration
Cross Models
Small Business*Medium Business Solution Provider
Volume Licensing OEM Hardware Software Asset
Management
Learning Mobility Project & Portfolio Mgmt CRM ERP
Digital Marketing*
DigitalHome*
Authorized Distributor* ISV Hosting
* Net New competencies
Nov 2009 Launch Oct 2010 LaunchMay 2010 LaunchJune 2009 Launch
28 “Advanced” Competencies Oktober 2010
Microsoft Partner Network “Advanced” Competencies
Core IO Server Platform Desktop Platform
Systems Management
Virtualization Identity & Security
BPIO Content Management Search Portals &
CollaborationUnified
CommunicationsBusiness
Intelligence
APO Web Development
App Lifecycle Management Data Platform Software
DevelopmentApplication Integration
Cross Models
Small BusinessMedium Business Solution Provider
Volume Licensing OEM Hardware Software Asset
Management
Learning Mobility Project & Portfolio Mgmt CRM ERP
Digital Marketing*
DigitalHome*
Authorized Distributor* ISV** Hosting
*Net new competencies**ISV competency to be evolved in FY11
Oct 2010 Launch
MPN Competentie vereisten in detail
Transitie overview naar het Microsoft Partner Network
The Roadmap for Partners
July 2009October – November
2009May 2010 After October 2010
• New Microsoft Partner Network identity implemented across media– portal, web, collateral, tools.
• Microsoft Partner Network was announced.
• New Virtualization competency is available.
• Subscription membership opportunities and participation in technical forums are promoted.
• Partners continue using their current logos
• Beginning October 31, 2009, partners enrolling or re-enrolling as a Gold Certified Partner must have participated in the Customer Satisfaction Index within the previous 12 months.
• Beginning November 20, 2009, Advanced Infrastructure and Virtualization competencies and their respective specializations transition to the following Microsoft Partner Network competencies:
Systems Management Desktop Platform Server Platform Virtualization
• New competency membership opportunities are available.
• Changes to the remaining competencies will take place in May
• Advanced certification in area of expertise with your competency will be available.
• Partners begin transition to new logo/identity when all Microsoft Partner Network competencies roll out.
• New partner logos are available for partner access online as today in Logo Builder.
• Former logos will be retired April 2011.
Wat nu?
•Zorg dat je goed geprofileerd staat binnen het Microsoft Partner Membership Center
•Weet goed hoe je NU in het programma staat en wat je hebt
•Kijk naar welke relatie je zou willen hebben en/of behouden
•Lees de communicatie vanuit Corp maar vooral de communicatie van Microsoft Nederland
•Kijk goed naar de persoonlijke e-mail die jullie kant opkomt
•Als je vragen hebt…..wacht niet en stel ze!
Bedankt!!