Hale & Hearty Soups Introduction

Hale & Hearty Soups was founded in the summer of 1995, some time before the soup

craze began in NYC. The first store was located at 64th Street and Lexington Avenue.

They chose a name that would convey what they are all about. Hale & Hearty is a phrase

from Shakespeare that means "healthy and well nourished".

Hale and Hearty is committed to making soups of the highest quality, full of fresh

ingredients that are hearty enough to be a meal. All their soups are made from scratch.

“As our menu has evolved, we have always retained our single-minded focus on using

only the highest quality, freshest ingredients to ensure we offer our customers the most

delicious and flavorful foods”. –Hale & Hearty

Hale & Hearty has developed a reputation for offering a range of outstanding soups with

the highest quality ingredients and we believed we could convey that by making over

their take-out menu, napkins and doing a web Ad.

We decided to choose Hale and Hearty as our midterm project because we wanted to give

Hale and Hearty a minimalistic feel and to do so, we used some similar colors of their

color schemes but slightly different, we decided that simple is better. For this project I

Sarai Garcia will be the production manager and Juan Corzo will be the designer.

 

               OCTOBER  2012        

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16   17  Design  Concept  Due    

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19  RFP  

Suppliers                  1st  Preflight  

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    1st  Edits  

23   24    2nd  Preflight  

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2nd  Edits  

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3rd  Preflight  

30   31  PDF  X1-­‐A  

Final  Files  Due    

     

 

 

 

Juan:  Designer  

Sarai:  Production  Manager  

Request for Proposal for Hale & Hearty Soups Specs Take-Out Menu Napkins Web AD Comments

Finished pieces needed 10/31/12 10/31/12 10/31/12 Quantity 10,000 10,000 N/A Flat Size 11 x 5.5" 10 x 10 300 x250 dpi Finished Size 11 x 5.5 5 x 5 300 x250 dpi

Stock Cover 10pt Cardstock

Matte 100% Recycled

Paper Web

AD Color 4/4 1C RGB Repro CTP/Portal CTP/Portal CTP/Portal

Gimmicks N/A 2-Ply N/A

Finishing Matte N/A N/A

Mail

No name or address of vendor

shall appear on work

No name or address of vendor

shall appear on work

No name or address of vendor

shall appear on work

Price out separately

Packing FedEx or UPS FedEx or UPS N/A Price out separately

Run/on 500 500 N/A Comments Soft Proof Soft Proof Soft Proof Files Due Oct-12-2012 Oct-12-2012 Oct-12-2012

Remit all proposals by October 22, 2012 to: Sarai Garcia

Print Media Director New York City College of Technology

300 Jay Street New York, NY 11202 (347) 235-3913

 

 

Hale & Hearty Soups Suppliers

Take-Out Menu

Supplier

Smart Colors.com

2709 Avenue U Brooklyn, NY 11229

1(718) 646-4400

Uprinting.com

10932 Santa Monica Blvd., �West Los Angeles CA 90025

1(888) 888-4211 Specifications Finished size

11 x 5.5 11 x 5.5

Material 100lb text 10pt Cardstock Matte

Color/Ink 4/4 4/4 Quantity/Price 5,000 for $573.48 5,000 for $534.93      

Napkins

Supplier

4imprint.com

101 Commerce Street Oshkosh, WI 54901

1(877) 446-7746

CustomPrintingNapkins.com

515 E. Turkeyfoot Lake Road Akron, OH 44319

1(800) 915-3535 Specifications Finished size

5 x 5 5 x 5

Material 100% Recycled Paper 100% Recycled Paper

Color/Ink 1C 1C Quantity/Price 10,000 for $1,000.00 10,000 for $900.00

Web AD

Supplier

nwaonline.com 1(479) 872-5039

hibubusinessstore.com

1(877) 237-6120

Specifications Finished Size

300 x250 dpi 300 x250 dpi

Impression Target Per month 37,500 Per Month 150,000

Color Space RGB RGB Package/Price Basic $250.00 per Month Standard $500.00 per Month  

Take out menu! Hot Soups !

Cold Soups !

Specialty soups !

New England Clam chowder Thick creamy, diced Potatoes, and diced onions 8.0

Chicken noodle Noodles, thick chicken chunks, carrots, potatoe 7.0

Hot Hale special Thick chicken and shrimp, white creamy stew 9.0

Gaspacho Tomatoe, cucmber, celery, colorfull peppers 6.0

Pumpkin spice Thick creamy pumpkin and spices 10.0

Vegetable madness Broccoli, carrots, potatoe, celery, green beans 9.0

Italian Wedding Carrots, tomato, green tomoato, potatoe, green beans 9.0

Cold Hearty special Thick chicken and shrimp, tomatoe creamy stew 9.0

Sea food delight Shrimp, salmon, clams , in a red creamy stew 9.0

Sides !

Side shrimp 3.0

Side Chicken 3.0

hale crackers 2.0

Hearty bread 2.0

Hot Soups

New England Clam chowderThick creamy, diced Potatoes, and diced onions 8.0

Chicken noodleNoodles, thick chicken chunks, carrots, potato 7.0

Hot Hale specialThick chicken and shrimp, white creamy stew 9.0

Cold Soups

GaspachoTomatoe, cucmber, celery, colorfull peppers 6.0 Vegetable madnessBroccoli, carrots, potatoe, celery, green beans 9.0 Cold Hearty specialThick chicken and shrimp, tomatoe creamy stew 9.0

Specialty Soups

Pumpkin SpiceThick creamy pumpkin and spices 10.0 Italian WeddingCarrots, green tomatoes, potatoes, green beans 9.0 Sea Food DelightShrimp, salmon, clams, in a red creamy stew 9.0

Sides

Side shrimp ............................................................................3.0

Side Chicken............................................................................3.0

hale crackers............................................................................2.0

Hearty bread............................................................................2.0

Healthy

Quality ingredients

Delicious

All Natural

NEW YORK CITY’SFinest Soups, Salads & SandwichesNow just a click away!

 

Hale & Hearty Soups Conclusion

Completing this project as a team gave us an insight on how a Production

Manager and Designer work hand in hand. It wasn’t easy as we have different schedules

and in order to do this in time we had to go by the schedule because that is the only way

would get everything completed. Although we weren’t always going by the schedule we

managed to keep close to it, which is what goes in the real world as well. That is why we

planned with extra time because there’s always going to be something that will throw off

the original schedule.

In the end we were able to complete our project on time. We made this possible

by communicating through emails and revising our work. We also learned that doing

your research of potential suppliers for our products could save you a lot of money.

Everything we designed was not only simple in design but also in producing. For the

Take-out menu we only used a single 11 x 5.5 sheet front and back with all the Hale and

Hearty soups and prices. The napkin we decided to use 100% recycled paper with just the

logo on it and lastly we did a simple 300x250 dpi web ad. Overall we were happy with

our work and managed to give it the simple minimalistic feel we initially wanted.