How Friend-Raising Captured our Town

Produced and Directed by

The Rotary Club of Millbrae

building a shared vision

Current LEADERS IN our COMMUNITY were vital to the process

We LEARNED ABOUT stakeholder CONCERNS and sense of emerging purpose

what really matters comes only from open conversation and reflection

the heart of building a shared vision is to find a common ground that appeals to all

Get to know your members and their involvement in the community

Take-aways

Encourage them to share their passions and link them with your club’s vision for community service

Encourage them to identify opportunities for your club to get involved

Locate the “opinion” leaders in your community who can help spread your club’s message

More Take-aways

keep in touch with them socially and invite them to your club’s eventslearn what goals you have in common with themtreat them as stakeholders and give them credit

Build community support by leveraging your community connections

we got organized

we established a common vision

we became more inclusive

we used community resources well

what our Rotary Club did to succeed…

How Did it All Come Together?

Reduced original committee of 22 to small work groups to work independently

Appointed a facilitator to coordinate the work groups

matched volunteers with tasks that they liked and could do well

Getting Organized

Establish a Common Vision Eliminated Territorial Issues - the Millbrae Lions Scout House was transformed into the Millbrae Community Youth Center

Continually emphasized the need to give up “group” identities and work as a community.

Mantra was a “Youth Center” that all could identify with and support

Promoted realistic Financial Goals and Progress Reports

sensitive to all stakeholders and their expectations

listened to concerns and addressed all issues

communicated effectively

managed meeting time wiselycalendaragenda and minutestask assignments and deadlines

be inclusive

Use Community Resources effectively

Fundraising and Event Planning

Sweat Equity and Project Management

Financial Management

Professional Skills and Volunteer Organization

the bottom linekeep your eyes on the prize

promote the project everywhere

develop an effective fundraising plan and time frame

create an environment in which everyone has pride in ownership

WHAT DID MILLBRAE ROTARY DO TO SUCCEED?

held a district visioning workshop

adopted a 5- year strategic plan to meet our goals

planned and executed two targeted events with the lions club and our other stakeholders

raised enough funds to complete the youth center renovation project

Collaboration “tools”PROJECT MANAGEMENT – planning, scheduling and controls

PUBLIC RELATIONS - event flyers, press releases, tv announcements, newspaper ads

SOCIAL MEDIA - website event listings, constant contact e-mails, Facebook page, survey monkey

PERSONAL CONTACTS - with potential sponsors, donors and partners

What Goes around ... Comes around

Our Positive Attitude has impressed our community

The door swings the other way as civic leaders recognize our Club’s positive influence

Why we are “THE CLUB THAT CAN!”