THE ROLE AND CONTRIBUTION OF COACHING STYLE

OF THE 21st CENTURY’ LEADER

Ph.D. Tatjana Mamula, assistant professor

M.Sc. Nikola Kužet

Belgrade, 20-22.10. 2015.

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MARKETING 3.0

PRODUCTS CLIENTS BRANDS VALUES

MANAGEMENT

2000s - 2010Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (2010) Marketing 3.0., John Wiley & Sons, Inc., Hoboken, New Jersey

Value matrix

MIND

SATISFACTION

PROFITABILITY

BE BETTER

HEART

ASPIRATION

RETURNABILITY

DIFFERENCIATE

SPIRIT

COMPASSION

SUSTAINABILITY

MAKE A DIFFERENCE

MISSION

VISION

VALUES

CO

RP

OR

ATI

VE

INDIVIDUAL a

Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (2010) Marketing 3.0., John Wiley & Sons, Inc., Hoboken, New Jersey

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christof niemann

The Next Learning Framework

10% FORMAL

LEARNING

Physical Classroom

Virtual Classroom

& Webinars

Self Paced

Web Based Training

Social Networking & Micro-sharing & Interactive videoExpert directories TweetChats

Planned Learning Spontaneous Learning On-The-Job

+

90%INFORMAL LEARNING

Gaming & simulations Online communities

Online assessments

Social Learning

On-DemandLearning

CareerLearning

Learning apps Learning Videos e-courses &recorded webinars

Career moves & assignments Special projects Feedback Coaching & mentoring

Publish and feedback on blogs

Podcasts and e-books

Job aids & epss

Co-create with Wiki’s

Innovation and crowdsourcing

2011 Next Learning Unwrapped, Nick van Dam

Role of coaching in organizational learning

11/4/2015 7Drawings by Gaša feachuring Pixpired http://pixpired.com/

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GENERATIONS

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MILLENNIALS

Four Highlights

• “I want it fast and I want it now”• Premium on speed, ease, efficiency and convenience in all transactions.

• “I trust my friends more than „corporate mouthpieces”• Definition of an expert has shifted from someone with professional or academic

credentials to potentially anyone with firsthand experience, ideally a peer or

close friend.

• “I‟m a social creature both online and offline”

• “I can make the world a better place”• A generation taught to recycle in kindergarten wants to be good to the planet

and believes that collective action can make a difference.

Source: Christine Barton, Jeff Fromm, Chris Egan (2012), “The Millennial Consumer: Debunking Stereotypes”, Boston Consulting Group:

https://www.bcgperspectives.com/content/articles/consumer_insight_marketing_millennial_consumer/

MILLENNIALS IN THE DIGITEL ERA

Millennials

Collaborative learning. Sharing stories with their peers. Multitasking. “do it by themselves” & “comfort

zone”. Relevant Interactivity. Engagement. CREATIVITY. INNOVATION.

Challenge.

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Educators

MLearning. Gamification. Video as a learning medium. Nano-learning vs. Mini E-

Learning. Storytelling. Coaching. Measurable. HUMOR. FEEDBACK. PERSONAL LEARNING.

Design thinking.

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HBR ARTICLE Jeanne C. Meister, Karie Willyerd

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“Coaching is partnership with a client in thecontemplative-provoking and creative process whichinspires them to maximally develop their personal andprofessional potentials.”

International Coach Federation, SAD

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→The role of the coach is not to teach, train, mediate, or be a mentor.→The main “weapon” in the coaching arsenal is a “well-asked question”, notoffering solutions.→Transformation of the manner of thinking is not simple, as it is not easy tochange deep-rooted opinions, beliefs, and perceptions of people. By askingcarefully tailored questions, the coach provokes thinking and reflection ofexperiences, thus developing potential and creativity.→The leader who encourages employees to adopt coaching style has in hishands a powerful weapon which initiates and supports engagement at work.

The coach /mentor ladder

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→Coaching is the most efficient form ofwork which enables use of the method oflearning through experience.

→ Such form of work implies responsibilityof the very person who is beingdeveloped, and his or her activeparticipation in empowerment of theircapacities and skills.

→ Using different methods of work,employees not only promote themselves,but also apply the developed skills, thuscontributing to development of theorganization.

→ The only knowledge the coach needs tohave in order to support and assist othersin their development and change, is theknowledge on the coaching processes, aswell as the skills, tools, and techniquescomplementing this process.

Coaching style of the 21st century leader

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→ Leadership is a necessary factorin the strategic organizationalchange aimed at increasingcreation of new and usefulideas by employees, as well astheir implementation withinthe company.

→ Using influence, relationships,and strategic behavior, leadersmay inspire, support,streamline, and evaluatecreativity of their employees,which results incompetitiveness of theorganization in contemporarybusiness environment.

Contribution of coaching style of the leader

11/4/2015 18Drawings by Gaša feachuring Pixpired http://pixpired.com/

THE ROLE AND CONTRIBUTION OF COACHING STYLE

OF THE 21st CENTURY’ LEADER

Ph.D. Tatjana Mamula, assistant professor

M.Sc. Nikola Kužet

Belgrade, 20-22.10. 2015.

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