1. GROUP 4 CAMPAIGN: MIND OVER MATTR Body? Its all about the mind.

2. THE BASICS 3. CONCEPT: 1st PLACE buddhist principal: we are whole as we areour minds have a basic quality of awareness, non-judgement, and intelligence this becomes obscured by our anxieties, stresses, distractions, suffering(what buddhism calls samsara)we can return to this state of clear mind by practicing meditationthe obstacles of running can be overcome by working with the mind and the mind can become more supple, clear, and stable from the practice of running! THE CONFIDENCE OF THIS APPROACH COULD BRING AN ATHELETE TO GOLD WHOLENESS CIRCULAR - COMPLETE 4. ND RUNNERS DONT NEED MUCHCONCEPT: 2SKINMORE THAN THE SKIN THEYREIN LAYERING MINIMAL SUPPORTIVEATHLETESNEEDDIFFERENTLAYERS FORWARM-UP EVENT OFTHE STAGES POST-THEIR SPORT:WORKOUTIRIDESCENCEREFLECTSCHANGE,FLEXIBILITY, 5. CONCEPT: 3ND WIND RAW EMOTIONFLUIDITY / CHANGERORY IN OURGROUP COINEDEXTREMESTHIS TERM, WHICHPOINTS TO OURDESIGNSREFLECTING THEPOWER OF MENTALSTRENGTHOVERCOMINGPHYSICALOBSTACLES INRUNNINGA PART OF YOURMIND YOU CANACCESS UNDEREXTREMECIRCUMSTANCES,SUCH AS RUNNINGIN THE OLYMPICS!FIND YOUR 3RDWIND 6. CONCEPT: 4 th DIMENSIONSomething beyond us, that we cant understand runners high is an experience that scienceattempts to address with a solid answer butthere is always new research, it has a mysteriouselement.FUTURISM, MAY TECHNOLOGY, ANDSPACE AND TIME NEWENDORPHINS?SURGE OFSEEM WARPED WHEN WE OXYGEN? ENDOCANNIBANOIDS?INNOVATIONRUN 7. ATHLETE : RYAN BAILEY 8. DESIGNER: GEORGIA TRANSFORMATIOSKINS/TEXTUR LIGHTWEIGHGRADIENTLAYERINGFABRIC INNOVATION:KNIT AND CUTTINGTECHNIQUES TOREDUCE WASTE 9. DESIGNER: DOYUNSKINS/TEXTUR CONCEPTUAEVOLUTION GRADIENTFLUITIDYLESS GLUE, MORE GLAMOROUS 10. DESIGNER: MATTHEW SKIN/EXOSKELETO FASHION-FORWA INNOVATIV MASCULIN EUTURIST F CCHEMICAL BONDING, SEAMLESS KNITTING, SELF-CLEANING FABRIC 11. DESIGNER: RORY SYNTHETICFABRICSWITH AGOODMATTR APPRATING RUNNING KIT OUT OF A KNAPSACK: SELF- CONTAINE D, EVERYTHIN G YOU NEED FROM START TO FINISH 12. CAMPAIGNEVENT, LOGO & DESIGN SUSTAIN YOUR STRIDE. SUSTAIN THE 13. OGO DESIGN: IN PROGRESS 14. FEEL IT BE IT - IMMERSE STORY: LET THE VIEWER EXPLOR E THEIR OWN MIND AS AN ATHLETE .SELLING STRATEGY:EXPERIENCE THE RUNNERS EMOTIONALJOURNEYLEARN HOW TO FIND THE RUNNERS HIGHTAKE HOME A SENSE OF INSPIRATION 15. MMERSIVE EVENT: SKETCHESIDEA 1: TREADMILL + 3 SCREENS 16. TAKING IDEASFROM OURINSPIRATION:CIRCULARITY(SYMBIOTICRELATIONSHIP)SEEKINGHARMONY(MINDSTATESANDENVIRONMENT)SUSTAINABILITY(ABILITY TOKEEPRUNNING ANDSUSTAININGTHEENVIRONMENT) 17. IDEA 2: ROUND ROOM IDEA 3: TREADMILL 1 SCREEN (GAME) IDEA 4: NO TREADMILL, 3 SCRE 18. ELEMENTS OF FILMRUNNERS SKIN IS THEIR EMOTIONAL STATE: GREENSCREEN OR THE RUNNER IS INVISIBLE, VIEWER ONLYSEES THE CLOTHESBACKGROUND IS AN ABSTRACT DESIGN OFTRAVELING THROUGH TIME AND SPACE (AVISUALISER)SLOW MOTION SHOWS THE RUNNERS MOVEMENTS INDETAIL AND ALLOWS FOR VIEWER TO SEE THE GARMENTS /ACCESSORIES 19. NSPIRATION REEL 20. NEXT STEPS DECIDE ON A PRESENTATION FORMAT: INTERACTIVE? GAME? LIVE? ANIMATION? CONCRETIZE A LOGO AND TAGLINEDESIGN PROTOTYPES COMPLETED BUDGET POWERPOINT BY ALEXA GOULD-KAVET