Fragrance Inspirations

MIXOLOGYHome Fragrance Collection

MINI-CONCEPT

10 Most Popular Spirits 2021

6. Crown Royal

7. Captain Morgan

8. Mikes Hard Lemonade

9. Seagram’s

10. Jim Beam

1. Baileys

2. Bacardi

3. Jack Daniels

4. Kahlúa

5. Smirnoff

THE MARKETFACTS & FIGURES

$1.66 trillionProjected global sales foralcoholic drinks in 2021

7.16% CAGRThe market is expected to grow annually by 7.16% CAGR during the forecasted

period of 2021-2025

Source: Statista ; YouGovAmerica Ratings Q2 20211 - COCKTAILS

The forecasted liquor revenue per

person is to be

$220.86generated in 2021

According to the Bacardi Holiday Survey 2020,

20% of consumers are now keen

to explore drinks that weren’t on their radar pre-

lockdown including premium versions of their favorite

spirits or others they haven’t sampled before

The impact of COVID-19 has left health at the

forefront of consumers minds. With mental health more important than ever,

functional foods and beverages that support

better sleep, stress reduction and better focus are in demand

As stay at home orders began in U.S. states due

to the COVID-19 outbreak, Nielsen reported a

54% increasein national sales of alcohol for the week ending March 21,

2020, compared to1 year before

Online alcohol sales increased in

the U.S. by

262%in comparison

to 2019

[ ]DID YOU KNOW?Contrary to the popular myth, alcohol intake will not help kill the COVID-19 Virus...

FUN FACTTHE MARKETCOVID-19 IMPACT

2 - COCKTAILSSource: Bacardi's Top 5 Cocktail Trends 2021 ; Jama Network, Changes In Adult Alcohol Use During Covid-19

Pandemic In the U.S. 2020 : Perfumer & Flavorist T. Hasegawa Releases Functional Food & Beverages Trends Report

# 1OLD FASHIONED

It has been the kingof cocktails for 7years. In 2020, 23%of bars said theAmerican whiskeydrink was their topseller.

# 2NEGRONI

The Negroni has beenthe runner up to theOld Fashioned. 22%of bartenders said itis their most likelydrink to serve.

# 3DAIQUIRI

The Daiquiri is the topcontender for rumliquor, this classicwhite rum & lime drinkis one of the mostanticipated serveddrink.

# 4DRY MARTINI

The Dry Martini is thepurist of gin cocktails.Just under half of thebars said it wasalways in their top 10of cocktails served.

# 5MARGARITA

Margaritas are rankedtwo places higherthan last year. It is inthe top 10 of 46% ofbars and a best sellercocktail for 17% ofbars.

THE MARKETGLOBAL TOP 5 COCKTAILS

3 - COCKTAILS Source: Drinks International, World’s Best-Selling Classic Cocktails 2021

HENRY’S ROOFTOP BARMANHATTAN, NEW YORK

TIKI-TI COCKTAIL LOUNGELOS ANGELES, CALIFORNIA

SERENA ROOFTOPMIAMI, FLORIDA

THE LAUNDRY ROOMLAS VEGAS, NEVADA

THE BANG BANG BARSAN ANTONIO, TEXAS

THE MARKETU.S. MOST POPULAR BARS

4 - COCKTAILS Source: Yelp 2021

While socializing forced outsideand most bars shut down, 2020has provided us with convenientready-to-drink (RTD) cocktails.There is a wide selection ofcanned cocktails, hard teas &lemonades, margaritas, moscowmules, etc. The global RTDmarket is project to grow at aCAGR of 6.1% during theforecast period 2021-2025.

MALIBU SPLASH

MIAMI COCKTAIL CO.

TRULY’S HARD SELTZER LEMONADE

LIQUOR TRENDSCANNED COCKTAILS

5 - COCKTAILS Source: Mordor Intelligence 2020

[ ]DID YOU KNOW?36% of drinkers say making cocktails at home requires too much effort.

- Mintel White Spirits Report

FUN FACT

LIQUOR TRENDSHARD SELTZER VENTURE

6 - COCKTAILS

MICHELOB ULTRA

ORGANIC SELTZER

SEAGRAMS HARD SELTZER

JOSE CUERVO PLAYAMAR COORS SELTZER

BUD LIGHT

HARD SELTZER

With hard seltzers being all therage right now, many liquorbrands from beer to tequila havehopped on the band wagon andcreated their own - ranging in alldifferent flavors.

NEON ZEBRA

Brands that offer sparklingwaters or sodas have recentlyjoined the liquor industry.Ranging from hard seltzers tocanned cocktail mixers.

A new line extension for Pepsi co has a varietyof different flavor cocktail mixers.

SPINDRIFT

SPIKED

Popular sparklingwater brand,Spindrift launchesspiked sparklingwaters. They areclean beveragesthat are ultra-delicious, lowalcohol and madeonly from realingredients.

SPARKLING ICE SPIKED ARIZONA SUNRISE

LIQUOR TRENDSLIQUID COURAGE

7 - COCKTAILS

Health and wellness remain at theforefront of people’s minds.Consumers under the age of 35are interested in alcoholic optionsthat are healthier. This trend isexemplified by the rise of hardseltzers. Well-known brands likeWhite Claw are making evenhealthier alternatives to theiroriginal beverages and others areexploring 0 sugar and low calorieoptions.

NUDE

Sugar free, sweetener free, carb-free,contains all-natural flavors and only100 calories per serving.

PULP CULTURE HARD PRESSED JUICE

Better for you booze: functional formulas,99 calories, zero sugar, immunity boosting.

PINACLE

Light & Ripe

LIQUOR TRENDSLOW-TO-NO

8 - COCKTAILS Source: Perfumer & Flavorist, Top 4 Alcoholic Beverage Trends of 2021

@stylishlysober

Alcohol-free bar, located in Green Point, NY.

Consumers are looking toexperience alcohol-free optionswhile still being able to enjoynew sophisticated, high qualitybeverages that still taste great!This trend has been driven bysocial media influencers and theemergence of alcohol-free bars.Popular bars & restaurants arebeginning to adapt and offeralcohol-free versions of theirtrendy cocktail beverages. TÖST

Katie Brunsdon 30 year old London lifestyle blogger “through sober eyes.”

GETAWAY

LIQUOR TRENDSSOBER CURIOUS

9 - COCKTAILS

Floral & herbal flavors arebecoming the latest favorite foryounger Gen Z consumers. Theselighter flavors have grown over200% on U.S. menus from 2015-2019. Liquor brands are alsotaking cues by expanding theirofferings to include more naturalflavors to fit with consumerslifestyle desires.

KETEL ONE BOTANICAL

SVEDKA PURE INFUSIONS GREY GOOSE

ESSENCES

LIQUOR TRENDSBOTANICAL INFUSIONS

10 - COCKTAILS Source: Perfumer & Flavorist, Top 4 Alcoholic Beverage Trends of 2021

[ ]All the brands are doing it

CHECK IT OUT

It’s no secret like many otherconsumer product categories,popular liquor brands are alsotapping into the seasonal andlimited edition positionings. Enjoyyour favorite liquors with a twist!

CIROC

Summer Citrus

CAPTAIN

MORGAN

Orange Vanilla Twist

BUD LIGHT SELTZER

Bud Light Seltzer launched anexclusive limited edition Out OfOffice variety pack. Win itthrough their contest as part oftheir #TasteTimeOff Campaign.

BAILEYS

Pina Colada

LIQUOR TRENDSLIMITED EDITIONS

11 - COCKTAILS

[ ]Hottest Spring & Summer Limited Edition Flavors

CHECK IT OUT

LIQUOR TRENDSSIP LIKE A STAR

12 - COCKTAILS

CACTI BY TRAVIS SCOTT

In recent years, more andmore celebrities are creatingtheir own alcohol brandsthat rival with some of thebest selling bottles in liquorstores.

818 TEQUILA

BY KENDALL JENNER

KING ST. VODKA BY

KATE HUDSONSKINNYGIRL BY BETHENEY FRANKEL ONDA BY SHAY MITCHELL

Flavor and fragrance trends often intersect withone industry inspiring the other. Today forexample, we can see classic foods & beveragesinfused with fresh botanicals that have been usedin perfumery for centuries. Respectively, on thefragrance side an influx of fine fragrances, candlesand personal care launches reference a variety offoods & beverages.

Linking fragrance to the food & beverage evokesemotion and creates different experiences.Fragrances can also bring you to past memories,even to the nights you cannot remember.

Drink-inspired fragrances offer consumers with asense of familiarity to their favorite cocktail whilehaving it delivered to them in a new way.

SCENTED INDUSTRYINFLUENCES

13 - COCKTAILS

NORTHERN LIGHTS

Spirit JarsREWINED

Cocktail CollectionSTOELZLE X KILIAN

The Liquors Collection

SCENTED INDUSTRYCOCKTAIL COLLECTIONS

14 - COCKTAILS

Bourbon Vanille

VOLUSPA

Bourbon & Oak

CREMO

BELLINI

White Strawberry Bellini

*YCC

Grapefruit Mimosa

DRY BAR

MOJITO

Citrus MojitoHOMEWORX

MojitoOH.SO

BOURBON GIN & TONIC

Gin & TonicVINEYARD

CANDLES

Juniper TonicOLIVINA

MEN

MIMOSA

PomegranateBellini BlushVITABATH

Seaside Mimosa

WOODWICK

Dark RumMALIN+

GOETZ

MOSCOW MULE

Frosted Moscow Mule

BBW

Moscow Mule JULIETTE

HAS A GUN

VODKA

Vodka JONATHAN

ADLER

Vodka OnThe Rocks

KILIAN

MARTINI

MartiniDEMETER

SunshineGuava-tini

*BBW

Birchwood BrandyCHESAPEAKE

BAY

Bizarre BrandyMOLTON

BROWN

SCENTED INDUSTRYMARKET PRODUCTS

15 - COCKTAILS

RUM

BRANDY

Jazz ClubMAISON

MARGIELA

L E GE ND

*YCC = YANKEE CANDLE COMPANY

*BBW = BATH & BODY WORKS

Reimagine your cocktail sippingexperience with Sozio’s drink-inspired fragrances. It may be 5o’clock somewhere and luckilythese scents can be enjoyed duringall hours of the day!

MEET ME A T T HE BA R

EARLY BIRD

8:00 AM – 2:00 PM

HAPPY HOUR

3:00 PM – 7:00 PM

LATE NIGHT SNACK

8:00 PM – 12:00 AM

FRAGRANCESSOZIO COLLECTION

16 - COCKTAILS

EARLYB IRD

These drink inspired fragrances pair great during your morning brunch or afternoon day drink.

8:00 AM – 2:00 PM

17 - COCKTAILS

I N G R E D I E N T S

2 oz. iced vodka

½ oz. ginger beer

Splash of orange juice

Garnished with citruses

Cit

ru

s |

Fru

ity

I N G R E D I E N T S

2 oz. champagne

1 tsp. sweet sugar

¼ cup peach puree

Splash of raspberry juice

Fru

ity

|

Cit

ru

s

W H I T E P E A C H

B E L L I N IS Z U S M 0 0 1 1 7 8

I N G R E D I E N T S

1 oz. vodka

1 ½ oz. tomato juice

¼ tsp. black pepper

1 full celery stalk

Aro

ma

tic

|

Gre

en

S P I C E D

B L O O D Y M A R YS Z U S M 0 0 1 1 7 7

S U N S H I N E

M O R N I N G M U L ES Z U S M 0 0 1 1 7 6

EARLY BIRD

18 - COCKTAILS

3:00 PM – 7:00 PM

HAPPYHOUR

Kick back with some of your friends and enjoy these classic happy hour and dinner cocktails

with a twist.

19 - COCKTAILS

I N G R E D I E N T S

2 oz. vanilla bourbon

1 oz. citrus bitters

¼ oz. sweet syrup

8 crushed mint leaves

Aro

ma

tic

|

Cit

ru

s

I N G R E D I E N T S

2 oz. white gin

2 oz. ginger beer

½ oz. cucumber club soda

1 mint sprig

Cit

ru

s |

Sp

icy

G I N ( G E R )

T O N I C F I Z ZS Z U S M 0 0 1 1 8 1

I N G R E D I E N T S

1 ½ oz. silver tequila

½ oz. fresh lime juice

2 watermelon slices

Sea salt for the rim

Fru

ity

|

Fre

sh

P I N K W A T E R M L O N

M A R G A R I T AS Z U S M 0 0 1 1 8 0

S W E E T M I N T

J U L E PS Z U S M 0 0 1 1 7 9

HAPPY HOUR

20 - COCKTAILS

8:00 PM – 12:00 AM

LATENIGHT SNACK

Your guilty pleasure, these gourmand notes are the perfect addition to your favorite liqueurs.

21 - COCKTAILS

I N G R E D I E N T S

1 ½ oz. Irish cream whiskey

1 oz. vanilla cream

5 whole strawberries

1 tbsp. granulated sugar

Go

urm

an

d |

Fru

ity

I N G R E D I E N T S

2 oz. amaretto

½ tbsp. brown sugar

½ tsp. vanilla

1 ½ oz. black cherry juice

Fru

ity

|

Go

urm

an

d

B L A C K C H E R R Y

A M A R E T T OS Z U S M 0 0 1 1 8 4

I N G R E D I E N T S

2 oz. chocolate vodka

½ tbsp. caramel syrup

1 oz. vanilla cream

Pinch of nutmeg & cinnamon

Go

urm

an

d |

Orie

nt

al

W H I P P E D

C H O C O L A T E M A R T I N IS Z U S M 0 0 1 1 8 3

S T R A W B E R R Y

C R È M E W H I S K E YS Z U S M 0 0 1 1 8 2

LATE NIGHT SNACK

22 - COCKTAILS

Latin & North AmericaSozio Inc

51 Ethel Road West Piscataway, NJ 08854 USAPhone: (+1) 732 572 5600Fax: (+1) 732 572 0944

contact@jesozio.com