No. of Printed Pages : 4 mjm-001 I POST GRADUATE DIPLOMA IN AUDIO PROGRAMME PRODUCTION (PGDAPP)

Term-End Examination December, 2011

MJM-001 : INTRODUCTION TO BROADCASTING AND PROGRAMMING

Time : 3 hours Maximum Marks : 100

Note : Attempt any five questions. All questions carry equal marks.

1. Discuss the strengths and limitations of radio as 20 a medium of mass communication. Illustrate with examples.

2. Outline the concept of Community Radio. Review 20 some of the Community Radio initiatives undertaken in South Asia.

3. Explain the role and importance of audience 20 research in ascertaining the needs of the Target Group. Citing suitable examples.

4. What kind of care will you take while planning 20 the programmes for special audience ?

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5. Examine the new trends in any two of the 20 following : (a) Modes of Radio Transmission (b) Programme Concepts (c) Structures and Regulations

6. FM broadcasting has revived radio in India. Do 20 you agree with the statement ? Illustrate.

7. Discuss the programme pattern of a radio station 20 of your choice. What improvements can you offer to make it more popular ?

8. Examine the various marketing strategies adopted 20 by the FM Radio Stations.

9. What do you understand by public service 20 broadcasting ? How is it different from private broadcasting ?

10. Write short notes on any two of the following : (a) Another Development Paradigm 10x2=20 (b) Commercial Broadcasting (c) SITE (d) Fixed Point Chart

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