1

After the Pilot

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@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE

2

Success!Now What?

@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE

3

Plan for Success Define “success” before you pitch your pilot program.

Success is highly likely if you follow the “New Way” plan.

The Pilot is just the beginning (launch) of the full implementation of the “New Way”.

@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE

4

Be Prepared for Attention Good attention

Bad attention

Demand for programs, campaigns, tactics or strategy not aligned with your AFMS

@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE

5

Be Ready to Expand the Pilot Extend the original

Clone the original

New pilot with same goals

Ask for resources

@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE

6

What if Your Pilot Does Not Succeed Figure out what went wrong

Wrong topic, poor execution, wrong audience, product based

Don’t give up – try again

Ignore the detractors & cement alliances

Set expectations ahead of the pilot – don’t guarantee success

@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE

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Takeaways1. Plan for success.

2. Have a grand vision of the New Way in mind.

3. Ask for resources.

4. Expand gradually to change cultures.

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Congratulations, you’re on your way to a New Way to Market!Join the Manufacturing Marketing Institute – MM Academy today!

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9

ManufacturingMarketingAcademy

Contact me to reserve your spot before May 1st and receive the Early Adopter rate (25% off the normal rate of $2500 per month.)

bruce@mmmatters.com

303-953-4361

Skype: mmmatters

Website: manufacturingmarketinginstitute.com

30 day money back guaranteed if you are not completely satisfied.

• Opens May 1, 2016

• Limited number of students

• One-to-one coaching sessions

• Private knowledge group of like minded manufacturing marketers and mfg marketing experts.

• Private group webinars every month.

• Unlimited emails and Skype chats with Bruce.

Bruce McDuffee, Founder and Executive Director

Step-by-Step coaching you through the ‘New Way’ from concept to marketing plan to pilot to success.

Step-by-Step coaching you through the ‘New Way’ from concept to marketing plan

to pilot to success.