mmm npac presentation v0.2
DESCRIPTION
This is a presentation I gave at a workshop convened by Mission Models Money. Attending were the senior mt of the five national performing arts companies in Scotland. December 3rd 2008TRANSCRIPT
Some organizations are stuck. Others move quickly. In a
Seth Godin in Tribes
MMM Horizon Scanning workshop with @bigfive | GlasgowRohan Gunatillake | NESTA | December 2nd 2008, a Tuesday
changing world, who's having more fun?
who I work for
collaboration
who I work for
collaboration
relationships
innovation
<web> Connect
integrating web and world
moving conversations to collaborations
ungeeking the nation
since 2008
are you sitting comfortably?
open innovation | user-led innovation
online narratives
peer-to-peer ownership
rapid prototyping
tightening your tribe
open innovation | user-led innovation
The people with the best ideas don't work for you
crowdsourcing courtesy of web 2.0 tools
It's not hard to find your crowd nowadays
innovating with them is another matter
but the crowd will only take it for so long
Hello I'm Sackboy. I'm made of wool.And I've just revolutionised video gaming.
Playability at all levels of engagement
Unprecedented customisation and communities
Which of your processes are suitable for opening?
How well do you know your partners' appetites?
open innovation | user-led innovation
What is the crowd dynamic across The Big Five?
Online narratives
Inventive delivery methods from expected sources
and the more traditional
the magic of the live experience will never be replaced
but it will be augmented
and the newest of the new?
Some questions:
Are you happy with just being very good or do you want to be interesting as well?How well are you curating a 360°experienceof your work?
Are you in conversation with the cutting edge practitioners in the performing arts?
peer to peer ownership
P2P is no longer a dirty word
Disintermediation rules OK
Production models with massive ambitions already exist
Web has also re-acquainted us with shared ownership
Some questions:
What are the opportunities for the audience as
investor? (cf MMM NAFI work)
How can the growing appetite for peer-voted,democratic models be applied to your productions?
rapid prototyping
Models abound for web-based innovation processes
Models abound for web-based innovation processes
Some are ongoing initiatives
Others are standalone events
As much about the process as about the product
EnabledbyDesign.org
Some questions:
What data do you have which can be explored?There will be development talent interested in
working with you, can you find them?
Can you tap the creative talents of your staff in new ways?
tightening your tribe
anyone producing works of art needs to acquire only 1,000 True Fans to make a living
Kevin Kelly
don't be afraid of Google-time
We all need to find our Frank Eliason(s)
Invest £10.99 in them
Or even better, hand them your copy
The challenge
Collaboration isn't always easy but with the rightguidance, understanding of roles together with
It can be very powerful indeed
a common language and purpose
The opportunity
Can this group convene an extraordinaryconversation about the relationship between the
What are we waiting for?
arts and new technology?
I think yes.
YouTubeWeCan08usnowfilm
flickrblog.jmc.bzgoliat_von_gesternaleksiaaltonencodepo8Pigsawmikitusaenabledbydesignlenny&meriel
Otherevangrant.comlittlebigplanet.comswarmofangels.commyfootballclub.co.ukslicethepie.comlucasphone.comwordle.net
Photo & video credits
[email protected] | NESTA Connect
twitter: @rohan_london
blogs.nesta.org.uk/connect
A revolution doesn't happen when a society adopts new tools.
Clay Shirky
It happens when society adopts new behaviours