Mobile Broadcasting

BY:

Corey Christiansen

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

What is Mobile Broadcasting? Currently it is possible to receive free news text and pictures via phones provided by Verizon, AT&T, Sprint

News Over Wireless (NOW) Launched in 2006 Delivers on-demand news clips from 80 local TV stations

Still only 10% of local news producers Ahead of initial projections

Nielsen Mobile Research Firm - Only 36% of devices in the U.S. are capable of receiving mobile video, only 2% use it.

What do News Broadcasters think?

Far more people use WZZM-TV’s free mobile web service than paid & free online video service

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

Open Mobile Video Coalition

NBC, Tribune Co. and GannetTechnologies by LG and SamsungField tests in Las Vegas and San Francisco

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

Benefits of M.B.

Watch in traffic reports, news, and weather anywhere within broadcast range (40 mile range from tower)

One time setup fee, subscription, or advertising business model?

QuickTime™ and a decompressor

are needed to see this picture.

Predictions

BIA Financial Network - m.b. could bring $2 billion in advertising revenue per year in 2012

“There's going to be a tremendous business model for a small business in Middle America that doesn’t want to make a big investment but can get a good solid return on mobile,”- Jim

Conschafter, Senior V.P. Media General Broadcast Group.

So?

How can mobile broadcasting create a completely new business model for news outlets?

Why do we need mobile broadcasting? What could make mobile broadcasting more effective and what can be done to improve consumer use?