mobile host 2013 las vegas estuardo robles airports - perfect for mobile
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Airports - Perfect for Mobile
Airports and Mobile:
Lessons for both Retail and Hospitality
Estuardo Robles
VP SharedFi
+1.540.999.8282
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Global Aviation Market
Air Transport Industry $330 Billion
Air Transport direct impact $880 Billion
This accounts for about 1.75% of Global GDP
Air Transport Induced + Indirect impact
$1,851 Billion (3.6% Global GDP, includes tourism)
Employed 76 Million people in 2007
6 Billion+ passengers transported in 2009.
Large share of Air Travellers are high income earners
Relevant to Mobile and Social Technologies
View video depicting Worldwide Air Traffic click here
Source: World Bank Transportation Specialist. ICAO/WB Global Strategy Summit 2009
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Tendency: Routes Opening
up to Mobile and Social
Routes has finally acknowledged the relevance of
Mobile and Social Technologies in the Global Aviation
supply chain, and are allowing a gradual participation of
these stakeholders in their route development forums
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“Airport Business”
= additional income with non-aviation activities
The Airport Business
Source: Güller Güller Architecture Urbanism research
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the potential economic benefits of air-transportation
1 million passengers =
• (1000-)1500 direct workplaces
• 10’000m2 of real estate (250 direct / 50 indirect workplaces
• air-connectivity / hotel nights / consumption expenditures / etc.
Source: various European airports
The Value of Passengers
Source: Güller Güller Architecture Urbanism research
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a „specific and airport oriented‟ economic profile
Airport City AtanasioValue Matrix
Source: Güller Güller Architecture Urbanism research
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the railway station as
a new focal point
Amsterdam SchipholTransportation node
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Airport City = “Central railway-station” development
Frankfurt airportAIRrail-terminal
Source: Güller Güller Architecture Urbanism research
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Technology City Built Outside the Airport
Source: Güller Güller Architecture Urbanism research
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Zurich airport
Zurich city
Zurich airport corridorGlattal
Source: Güller Güller Architecture Urbanism research
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ZurichAirport Corridor lightrail
Public transportation aligned with economic developmentSource: Güller Güller Architecture Urbanism research
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ViennaAirport City
Initiatives of the airport operator on its own landSource: Güller Güller Architecture Urbanism research
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Düsseldorf / LyonAirport Cities
Source: Güller Güller Architecture Urbanism research
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AIRail TerminalSource: Güller Güller Architecture Urbanism research
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a typically „Norwegian‟ development?
Oslo airport AIRPORT CITY
Source: Güller Güller Architecture Urbanism research
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Complementary to what the city already has(!)
5
1
4
23
Barcelona Ciudad aeropuerto
Source: Güller Güller Architecture Urbanism research
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PanamaVision of most
connected city…
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Checklist for Airport Success
Massive infrastructure
Multi-Modal Terminals
Passenger Comfort
And everything else…
Mobile Connectivity & Wifi
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This is Airport and Mobile
For starters: Lack of good reception/signal
Most passengers are “out of network”
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This is Airport and Wifi
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This is Airport and Wifi
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This is Airport and Wifi
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This is Airport and Wifi
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Panama Has it Right
8,000,000
80% transit
Growing 2x in
next 5 years.
Free Wifi is
being
monetized
indirectly at
Terminal
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Passengers Love Free Wifi
Panama Tocumen
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Duty Free Engagement
Highest Grossing Duty Free in Latin America
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Food Court Dynamic
About 1/3 of restaurants broadcast own Wifi
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What’s the Difference? Free Market Dynamics
No locked-out exclusivity contract
Each venue has its own internet link
Several venues broadcast their own Wifi
A few already using it for conversion purposesSplash Screen
Signage Outside
Creative SSID
SharedFi
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Photo source: Andrew Brimms
Thank you
Estuardo Robles
VP SharedFi
+1.540.999.8282
Airports - Perfect for Mobile