Mobile Marketing Overview

by Willerson Pundrich

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2013 Q1

OVER 6 BILLION MOBILE DEVICES ACTIVATED AROUND THE WORLD. 260 MILLION ONLY IN BRAZIL

fonte: Teleco2012 2013 © copyright

OVERVIEW MOBILE MARKET

130 PHONES FOR EACH OF 100 PEOPLE IN BRAZIL

APP STORE ACHIEVED 40 BI DOWNLOAD, HALF OF IT ONLY IN 2012

SMARTPHONES REPRESENT 40% OF MOBILE MARKET

44,8% OF INTERNET USERS ACCESS THE NET VIA MOBILE DEVICES

260 MILLION ACTIVE LINES ONLY IN BRAZIL

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CONSUMERS ARE MORE LIKABLE TO DESIRE HIGH TECH DEVICE THAT CAN TAKE PICS, RECORD MOVIES, PLAY SOME TRACKS

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BRAZIL HAS 43 MILLION E-CONSUMERS THAT SPENT 11,5 BILLION DOLLAR IN 2012. THE MOST PROFITABLE SEGMENTS WERE FURNITURE AND TECHNOLOGY.

Source: eBit, e-commerce.org.br 2013 © copyright

ENCOURAGE NEW WAYS OF CONSUMPTION LIKE APPS IN WEB STORES WILL CREATE A NEW SOURCE OF SERVICES AND UTILITIES

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NEW OPPORTUNITIES WILL ARISE FOR BRANDS AND ADVERTISERS WITH CHANCE OF IT BUILD NEW SERVICES CENTERS IN ORDER TO ENGAGE WITH THE TARGET

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APPLE & iOS

600 THOUSANDS APPS IN APPSTORE

APP STORE ACHIEVED 40 BILLION DOWNLOADS, HALF OF IT ONLY IN 2012

BEHIND IN 2012, APPLE LOSES 14% OF ITS VALUE AND ALSO, IS NOW BEHIND WORTH ON EXXON MOBIL

APPLE HAS CLOSE 2012 AS TOP ONE APP SELLER

LAST YEAR APPLE REVENUES DID REACH 54 BILLION, HOWEVER THE CUPERTINO‘S COMPANY IS DOWN ON THE STOCK MARKET BY LACK OF INNOVATION.

APPLE HAS BEATEN UP 2011 Q4 IPHONE SHIPMENTS RECORD WITH 50 MILLION UNITS SOLD AT THE SAME PERIOD IN 2012

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ANDROID

MORE THAN 400 MILLION ANDROID DEVICES ACTIVATED

MORE THAN 600 THOUSANDS APPS IN GOOGLE PLAY

BACK IN 2011, MICROSOFT RAISED FAR MORE MONEY WITH ANDROID RATHER THEIR OWN SYSTEM

ANDROID IS RESPONSIBLE FOR 800% OF INCREMENT IN GOOGLE ANNUAL REVENUES

4 ANDROID DEVICES SOLD FOR ONE IPHONE

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ONLINE MUSIC SHARE

THE BATTLE IN MUSIC FIELD IS LEAD BY ITUNES STORE WITH 64%, FOLLOW UP BY AMAZON MP3 WICH GRABS 16% OF THE ENTIRE MARKET, GOOGLE PLAY HAS ONLY 5% AND 15% ARE DIVIDED AMONG OTHERS.

Source:grabstats.com 2Q 2012

OS MARKET SHARE

OPERATIONAL SYSTEMS ARE FACING A TOUGH BATTLE, ANDROID IS ON THE TOP OF THE LIST WITH 53,6%, iOS COMES RIGHT NEXT WITH 34,5% FOLLOW UP BY 7,8% OF BLACKBERRY AND WINDOWS PHONE TAKES 3,2% WINNING ONLY AGAINST ALREADY EXTINCT SYMBIAN BY NOKIA WITH 0,6%

Source:grabstats.com 2Q 2012 2013 © copyright

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MARKET SHARE

SAMSUNG APPLE LG MOTOROLA HTC OTHERS

comscore2012

26,3% 17,8% 17,6% 11% 6% OTHERS

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THANK YOU

TECHCROUNCH.COM COMSCORE FORBES USA GRABSTATS.COM TALKANDROID.COM MACMAGAZINE.COM MASHABLE.COM BUSINESS INSIDER MEIOBIT.COM.BR GIZMODO.COM STRATEGIC ANALYTICS 2012 TELECO BRAZIL MONITORMERCANTIL.COM.BR

SOURCE

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