Anthony Quigley

Founder & Managing Director

@AnthonyQuigley@dmigrouphttp://ie.linkedin.com/in/anthonyquigley

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Mobile everywhere and growing•Over 62% of UK people now own a smartphone•Globally, mobile devices will outnumber PCs this year

Mobile now integral to our everyday lives•6 out of 10 mobile users feel compelled to use their devices at least once an hour (1 in 7 every 10 minutes)•7 out of 10 mobile users have their phones next to their bed•4 out of 10 primetime TV viewers also consume content on phones and tablets while watching TV

Mobile is Integral to our Lives

Japan’s Mobile Queries Exceed Desktop Queries

Today

WHY MOBILE

5 Questions 4 Biz Owners1. How does mobile challenge my value

proposition?

2. How does mobile impact your digital destinations?

3. Am I adapting to mobile?

4. How should our marketing and infrastructure adapt to mobile?

5. How can we connect with a modern, multi-screen audience?

01… How does mobile challenge my value proposition?

SMARTPHONE

Users

internet usage on the mobile phone

of these people have taken action as a result

90%

91%

Source: Google Ipsos “Our Mobile Planet, UK” Study, October 2013

of male

of female

57%

68%

USE SMARTPHONES

to check prices at other locations

Source: Insight Express, 4Q 2012

Physical Retail Premises Becoming Virtual Showrooms

USE SMARTPHONES

to check prices at other locations

AMAZONShoppers can scan in-

store barcodes to create comparative price lists

“The four walls of the store have become porous.”

“The four walls of the store have become porous”

Your Customers have gone Mobile

How are you Going to Engage with them?

02… How does mobile impact your digital destinations?

How does yoursite

appear to your

mobile visitors

say a poor mobile experience hurts their opinion of a brand

will turn to a competitor’s site after a bad mobile experience

79%

55%

Source: Sterling Brands & SmithGeiger, June 2013

Your Priority is to Build the Best Mobile Site

HowToGoMo.com

03… How is your business adapting to mobile?

Engage Mobile Evangelist(s)

Is mobile a key metric?How often do you review?

What department reviews?Who know what % traffic comes thru mobile?

Who views the competitions investment in mobile?Is IT or Marketing the driver?

Are you leading or following with mobile?Which decisions would change if business owners were

given timely mobile data?Who is responsible for testing mobile?

Have YOU viewed your own site on various mobile devices?

Ask Yourself ….

04… How should your marketing and infrastructure adapt to mobile?

NO PHONE

STARWOOD HOTELS“Hyperlocal” mobile search

campaign tripled mobile traffic

“Increased ROI 20X, increased bookings by 20%, and tripled

mobile traffic.”

Try Searching for Your Brand on a Mobile

Experience your business as your client does

05… How do we connect in a multi-screen environment?

33

90%

10%

of all media interactions are screen based

The vast majority of our media interactions are screen based

of all media interactions are non-screen based

Sequential UsageMoving from one device to

another at different times to accomplish a task

Simultaneous UsageUsing more than one device at the same time

for either a related or an unrelated activity

Multi-tasking - Unrelated activity Complementary Usage - Related activity

There are two modes of multi-screening

Multi-screen contexts

http://youtu.be/mHrW0owZPFw