mobile marketing strategy guide
TRANSCRIPT
MOBILE MARKETING STRATEGY GUIDEJanuary 2017
BUSINESS DEVELOPMENT
YOUR MOBILE MARKETING STRATEGY CHECKLIST
Identify your Marketing Budget for the YearChoose Measurable ObjectivesIdentify your Target AudienceDecide - Reach or QualityPick a Generalist or Specialist
IDENTIFY YOUR MOBILE MARKETING BUDGET FOR THE YEAR
Here are some facts that will help make you in the decision process 60% of the webinar participants spend < 10% of their digital budgets on mobile 25% of the webinar participants spend 10-25% of their digital budgets on mobile 15% of the webinar participants spend > 25% of the webinar participants spend
Measure your campaign effectiveness across all digital channels to understand where to invest your resources
Focus on your analytics to provide valuable insights into how your existing users interact with your brand
Create a competitive analysis framework
Research your market thoroughly to identify an optimal budget for mobile
ACTIVATION
AWARENESS
REGISTRATION
MEASURABLE
TRANSACTIONS
CHOOSE YOUR MEASURABLE OBJECTIVES
The marketing objective is not limited to the ones listed above. Identifying an objective is crucial to measuring the success of your campaign
IDENTIFY YOUR TARGET AUDIENCE
Meet Ann. Deal seeker. Fashionista. Lives in New York.
Meet Sam. Thrill seeker. Gadget-freak, reader, music-lover.
Your target audience is a set of individuals for whom your product was created. Additionally, leverage tools to unearth new audience segments that engage and connect with your brand.
Vs.
REACH QUALITY
High price
Loyal Users
Large scale
IDENTIFY YOUR FOCUS : REACH VS. QUALITY
Low ROI
IDENTIFY A USP : GENERALIST OR A SPECIALIST
Vs.GENERALIST SPECIALIST
Offers a complete stack of product offerings
Less expensive
Offers a niche product offering
Flexible in terms of services offered
Inflexible in terms of services offered
More expensive
THANK YOU!
For any questions, contact [email protected] or [email protected]
For more insights, download InMobi’s 2016 Yearbook:
InMobi.com/yearbook-2016