mobile moments 2016 - chris babayode | mobile marketing association
TRANSCRIPT
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WHERE FOMO
MEETS OMG! A framework for mobile creative innovation
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MMA UK SEMINAR:
“ MOBILE WORKS” Welcome
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Mobile the closest you can get to your consumers
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The Mobile Marketing Association
Chris Babayode Managing Director MMA EMEA
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to accelerate the transformation and innovation of marketing through mobile
Our Mission is…
6 INSPIRATION CAPABILITY MEASUREMENT & IMPACT
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EVENTS AND NETWORKING
Forums Seminars Webinars White papers Guidelines
MOBILE MARKETING STRATEGY BOOK
RESEARCH: CROSS MARKETING EFFECTIVENESS -‐ SMoX
So what is the current optimal allocation for mobile of total advertising spend?
DOUBLE DIGIT …allocation to mobile in your total marketing mix.
550+ mobile
marketing campaign Along with Smar=es™ Awards provides the basis for the MMA’s
Mobile Crea=ve Framework
CASE STUDY HUB
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SMARTIES™
MMA
Opens in March Closes in June
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WHERE FOMO
MEETS OMG! A framework for mobile creative innovation
1. BRAND ACTIVATION REMOTE
MMA’s Framework for Creative Innovation
Mobile -‐ the brand campaign unifier, bringing access, experience and commerce together
2. THERE IS NO TIME LIKE THE PRESENT Mobile has the ability to engage and mo=vate consumers in the
present moment
MMA’s Framework for Creative Innovation
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3. CONTENT RULES
Mobile creates a desired and immersive set of interac=ons that put the consumer at the centre of the brand story
MMA’s Framework for Creative Innovation
4. ENABLE BESPOKE CONSUMER EXPERIENCES – APPS TO THE FORE
Mobile – personalises brand communica=ons with relevancy, meaningful responses and a depth of interac=on
MMA’s Framework for Creative Innovation
5. A TOOLKIT TO GET THINGS DONE – APPS OPPORTUNITY
Mobile – enables the deployment of tools on devices that provide u=lity and save =me
MMA’s Framework for Creative Innovation
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1. Brand activation remote 2. There is no time like the present 3. Content rules 4. Enable bespoke consumer experiences 5. A toolkit to get things done
MMA’s Creative Innovation-summary
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WHERE FOMO
MEETS OMG!
Virtual and Augmented Reality comes of age
Demonstrating the maturation of a technological capability to a marketing trend….
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Audi TT “Brochure Hack” US
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The beginning of IOT as a marketing opportunity
IOT emerges as a means to tangibly tie mobile marketing to brand purpose
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Optus “Clever Buoy” Australia
Branding evolves as Microvideo enters the narrative
Microvideos like Vine move from “what was that?” to meaningful ways to maintain the relevance of a brand
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Lowe’s “#TapThruHowTo” US
Mobile Creative trends
Virtual and Augmented Reality comes of age
The beginning of the Internet of Things as a marketing opportunity
Branding evolves as Microvideo enters the narrative
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Mobile the closest you can get to your consumers
THANK YOU
Chris Babayode [email protected]