mobile monday on fresh
DESCRIPTION
Mobile Monday presentation on FreSh Mar'09. Presented by Andreas Surya.TRANSCRIPT
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CREATIVITY IN CREATIVITY IN THE MOBILE INDUSTRY
Andreas Surya, MobileMonday Indonesia
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INDONESIA IS OBSESSED ABOUT MOBILE!
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MOBILE TAILORMOBILE TAILOR
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MOBILE RESTAURANT
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MOBILE BAKERY
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MOBILE GROCERY
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INDONESIA ON GROWTH TRACK!The fact is…
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Mobile & FWA Subscribers
128
159
187
211233
4764
94
5 6 11 16 22 27 32 38
2005 2006 2007 2008 2009 2010 2011 2012
Mobile FWA
Source: Compiled
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thanks to the heavy promo…thanks to the heavy promo…
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>90% revenue from voice and SMS!
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This situation: half full or half empty?
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Limited user of data service or 3G because most of Indonesian users are on the lower end and unsophisticated.
The money generating services are still The money generating services are still text based.
(as quoted from A Senior Telco Official)
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NO!!FOR FOR
SURE!
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AdMob #2• Indonesia Ranked Top 2 –
in consuming ad impressions worldwide & #1 in term of growth.#1 in term of growth.
• Over 800 millions ad impressions/month
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myGamma #1• Top ten list by advertising page views and percent
year-on-year growth :
1. Indonesia : 654 million (+ 13328%)2. India : 577 million (+ 1522%)2. India : 577 million (+ 1522%)3. South Africa : 426 million (+ 418%)4. USA : 132 million (+ 917%)5. Kenya : 79 million (+ 424%)6. Romania : 57 million (+ 446%)7. Bangladesh : 53 million (+ 305%)8. China : 37 million (+ 6053%)9. Brunei : 35 million (+ 221%)10. Pakistan : 35 million (+ 814%)
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Yahoo! Go #3• # 1 in Asia• # 3 Worldwide
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Taptu #3• Indonesia is #3 in Taptu
User Base Worldwide
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Opera Mini #2• Indonesia is 2nd largest
in Opera Mini Worldwide Traffic
• 63% traffic = social networking sites
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Recent shifts towards mobile Internet
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WHAT ARE THE OPPORTUNITIES?if mobile Internet is growing…
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MOBILE INTERNETSERVICES
MOBILEMEDIA
SERVICESSocial Networking,
Portal & Aggregation,Commerce, Applications
MOBILE FOR RURAL
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Mobile Media - beyond SMS “spam”
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MOBILE MEDIA
personalizedviral
contextualizedpermission-based
engagement
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UnkasoftAudience Award for emerging companies
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Mobile Internet Services
What Next after Social Networking?Other productivity services??
Freemium + Ad Funded + Telco 2.0
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COMMUNICATION + INFORMATION + MARKETPLACE
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Babajob.comCommunity Award for early-stage startup
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Col-la-bo-ra-te
CONTENT PROVIDER
FINANCIAL INSTITUTION
MEDIA INDUSTRY
MUSIC
FRESH!
TELCO
NETWORK VENDOR HANDSET VENDOR
GOVERNMENT
NGO
FMCG
UNIVERSITIES
UNIVERSITIES
MOBILEMONDAY
MUSICINDUSTRY
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Use existing framework…
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… global players are also interested
Open for Indonesian developers and customers
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… open for Indonesian developers
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Yes, we are innovative!
Indonesia “Project Butterfly”won the Rural Innovation Award 2008!
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Summary
• Indonesia is growing: BISA!• Opportunities are there– Tough to enter, but possible…– Mobile Media + Mobile Internet + Rural– Mobile Media + Mobile Internet + Rural
• Let’s collaborate
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Indonesia
Meet the People in the Industrywww.mobilemonday.co.id