mobile museum talk
TRANSCRIPT
The Mobile Museum Experience: Inform, Reward & Connect Me
Get the latest news
Answer quesAons
Find places and things
We use our mobile devices for informaAon:
To Stay Connected
To Pass the Time (Reward Me)
To Customize info To Shop
We also use our mobile devices
Data CollecAon
Which audiences are you trying to reach?
What kind of experience do they want and expect?
What do they care about at your museum? What do they want to know?
Content & Resources
How much content do you have that you can repurpose?
How much content will you need to create?
How much funding and other resources are available to create the app now?
What’s your plan for updaAng the app?
Cabinet of Wonder in My Pocket
Love Art Dinosaurs How It Is
NaAonal Gallery American Museum of Natural History
Tate Modern
• Gives me a self‐contained experience • Designed to be consumed on my mobile device • Accessible anywhere any Ame
THE ADVANTAGES OF A MOBILE APP
• Your app icon is always visible in my space • You can push noAficaAons and updates to me • Your sponsors have direct access to my aYenAon • You can moneAze your applicaAon
Engaging, InformaAve, Rewarding Experiences:
Content that interests me
Compelling Storyline
Short segments for convenience
Updates to content Personalized noAficaAons Share comments & content
Yours, Vincent TwiYer
Engaging, InformaAve, Rewarding Experiences:
LocaAon awareness Music & sound effects
Surveys or polls CollaboraAve AcAviAes Games
iAfrica Exquisite Clock
Audience
Experience
Content
Update Plan
Robin White Owen www.mediacombo.net TwiYer.com/rocombo
The image on the opening slide is of the installaAon Mirror Mirror, by Jason Bruges in the John Madjeski Garden at the Victoria & Albert Museum, part of the Decode: Digital Design exhibiAon.