mobile shopping europe: commerce in a mobile first world
TRANSCRIPT
![Page 1: Mobile Shopping Europe: Commerce in a Mobile First World](https://reader035.vdocument.in/reader035/viewer/2022070514/58827e051a28ab24788b5ecd/html5/thumbnails/1.jpg)
COMMERCE IN A MOBILE FIRST WORLD
Momchil Kyurkchiev of Leanplum | ImranYounis of LateRooms
![Page 2: Mobile Shopping Europe: Commerce in a Mobile First World](https://reader035.vdocument.in/reader035/viewer/2022070514/58827e051a28ab24788b5ecd/html5/thumbnails/2.jpg)
OUR SOLUTION
We are the leading mobile marketing automation solution. We shape meaningful experiences for app users at scale, driving engagement and results.
Our integrated solution ties together Personalized Messaging, A/B Testing, and Analytics — all in one platform.
![Page 3: Mobile Shopping Europe: Commerce in a Mobile First World](https://reader035.vdocument.in/reader035/viewer/2022070514/58827e051a28ab24788b5ecd/html5/thumbnails/3.jpg)
THE FUTURE OF MARKETING IS MOBILE
![Page 4: Mobile Shopping Europe: Commerce in a Mobile First World](https://reader035.vdocument.in/reader035/viewer/2022070514/58827e051a28ab24788b5ecd/html5/thumbnails/4.jpg)
6.1B expected smartphone users by 2020
Mobile is not a channel → shift in the enterprise
MARKET OPPORTUNITY
![Page 5: Mobile Shopping Europe: Commerce in a Mobile First World](https://reader035.vdocument.in/reader035/viewer/2022070514/58827e051a28ab24788b5ecd/html5/thumbnails/5.jpg)
May 2014
Web
Mobile Apps
April 13 April 14
Time spent eclipses desktop and mobile web
MINUTES ON MOBILE IN UK
MOBILE APPS > WEB
![Page 6: Mobile Shopping Europe: Commerce in a Mobile First World](https://reader035.vdocument.in/reader035/viewer/2022070514/58827e051a28ab24788b5ecd/html5/thumbnails/6.jpg)
UK MOBILE RETAIL SPEND
![Page 7: Mobile Shopping Europe: Commerce in a Mobile First World](https://reader035.vdocument.in/reader035/viewer/2022070514/58827e051a28ab24788b5ecd/html5/thumbnails/7.jpg)
UK MOBILE RETAIL SPEND
![Page 8: Mobile Shopping Europe: Commerce in a Mobile First World](https://reader035.vdocument.in/reader035/viewer/2022070514/58827e051a28ab24788b5ecd/html5/thumbnails/8.jpg)
14% 25%
FORMER MARKETING PRINCIPLES DO NOT APPLY
EMAIL SENDS EMAIL OPENS
![Page 9: Mobile Shopping Europe: Commerce in a Mobile First World](https://reader035.vdocument.in/reader035/viewer/2022070514/58827e051a28ab24788b5ecd/html5/thumbnails/9.jpg)
ON DEMAND AND IMMEDIATE
SIMPLE AND SEAMLESS
BITE-SIZED MOMENTS
PERSONALIZED AND CONTEXTUAL
MARKETERS NEED TO EVOLVE
![Page 10: Mobile Shopping Europe: Commerce in a Mobile First World](https://reader035.vdocument.in/reader035/viewer/2022070514/58827e051a28ab24788b5ecd/html5/thumbnails/10.jpg)
Source: Leanplum
REVENUE LEFT ON THE TABLE
2 0 % o f on l i n e h o l i d a y sa l e s oc c u r on m ob i l e , b u t 9 0 % o f c a r t s a re a b a nd on e d .
= $B LOST SALES!
TOO MANY ONE TIME USERS3 ou t o f 1 0 p e op le us e a n a pp on c e .Ave r a g e 3 m i n on s i n g le v i s i t .
IT’S NOT EASY
![Page 11: Mobile Shopping Europe: Commerce in a Mobile First World](https://reader035.vdocument.in/reader035/viewer/2022070514/58827e051a28ab24788b5ecd/html5/thumbnails/11.jpg)
CASE STUDIES
![Page 12: Mobile Shopping Europe: Commerce in a Mobile First World](https://reader035.vdocument.in/reader035/viewer/2022070514/58827e051a28ab24788b5ecd/html5/thumbnails/12.jpg)
BACKGROUNDMixbook i s a shopp ing app tha t empowers mob i le use r s to des ign cus tomizab le photo books , ca rds , and ca lendars .
CHALLENGEL ike many re ta i l apps , M ixbook suffered f rom a h igh ins tanceo f shopp ing ca r t abandonment , l os ing cus tomers be fo re the sa le was comp le te .
STRATEGYTo reduce abandonment , M ixbook teamed up w i th Leanp lum to A /B tes t push no t i fica t i ons , rem ind ing use r s abou t f o rgo t ten i tems .
RESULT14 pe rcen t l i f t i n pu rchase conve rs ions .
App: Mosaic
RESULT: 14% LIFT IN PURCHASE CONVERSIONS CASE STUDY: MIXBOOK
![Page 13: Mobile Shopping Europe: Commerce in a Mobile First World](https://reader035.vdocument.in/reader035/viewer/2022070514/58827e051a28ab24788b5ecd/html5/thumbnails/13.jpg)
BACKGROUNDLas t M inu te Trave l manages book ings f o r fl igh ts , ho te l s , ren ta l ca r s , and ac t i v i t i e s i n ove r 4 ,500 c i t i e s wor ldw ide .
CHALLENGELas t M inu te Trave l wanted to in c rease i t s push no t ifica t ion op t - in r a te , wh ich was on ly a t 22 pe rcen t . I t was l os ing oppor tun i t i e s to engage and re ta in use r s .
STRATEGYI t imp lemented Leanp lum’s “So f t Ask Push Pe rmiss i ons” . Th i ssen t a pe r sona l i zed in -app message du r ing peak engagement , desc r ib ing the benefits o f push .
RESULT182 percen t i nc rease in push op t - in .
App: Last Minute Travel
CASE STUDY: LAST MINUTE TRAVEL
RESULT: 182% INCREASE IN PUSH OPT-IN
![Page 14: Mobile Shopping Europe: Commerce in a Mobile First World](https://reader035.vdocument.in/reader035/viewer/2022070514/58827e051a28ab24788b5ecd/html5/thumbnails/14.jpg)
IRMAN YOUNIS, LATEROOMS
![Page 15: Mobile Shopping Europe: Commerce in a Mobile First World](https://reader035.vdocument.in/reader035/viewer/2022070514/58827e051a28ab24788b5ecd/html5/thumbnails/15.jpg)
THANK YOU
Momchil Kyurkchiev of Leanplum | ImranYounis of LateRooms