1.PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 1

2. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 3 3. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 4 This is Happening Right Now on www.j.mp/pttc14live or any website! 4. There is a Lot of Real Time Content Out There 5. There is a Lot of Real Time Content Out There It all starts with a question: What is happening now? 6. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 7 What Happens Right Now in Lisboa? Lisboa right now on Twitter Search 7. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 9 What Happens Right Now in Lisboa? 8. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 10 What Happens Right Now in Lisboa? http://statigr.am/tag/lisboa/ 9. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 11 What Happens Right Now in Lisboa? http://statigr.am/lisboalive 10. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 12 What Happens Right Now in Lisboa? 11. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 13 What Happens Right Now in Lisboa? 12. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 14 The Facebook World is Not Enough No presence in search engines Privacy restrictions Danger of oversharing No storytelling for your website No multimedia curation By the way Do not cross post from Facebook to Twitter! 13. From Photo Impressions to Storytelling Let me tell you a story 14. While travelling, a point of the compass enchanted me the most: the West. Long days. Late sunsets. The end of the continent. The beginning of the ocean. 15. Again and again, I was drawn to the border of land and ocean. Com' profondo il mare 16. There is one city almost iconic for me in this yearning: the urge to the west, the ocean ... Its a city from which human beings have always set sail into the West. 17. It was here where I stood one day, wide-eyed, marvelling at the depths of the sea 18. It was here where I roamed steep streets - and yet, at every turn, being close to the river, close to the ocean. 19. Paved stairs, tiled facades, green spaces. It was here where I experienced a new way of life ... 20. ... the feeling of saudade, interweaving the sunniest day with melancholia and deepness. 21. And yet it is a city of vibrant contradictions, of profound irony. 22. Its a city that makes you curious about encounters. That makes you longing for coming back 23. I am back here in the west, celebrating reunion with the city of my yearning: Lisboa. 24. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 28 Twitter the perfect tool for live impressions Touristic events Conferences Trade fairs Travel reports like @TravelLiveCC Storytelling with Twitter Fotos: TravelLive.cc 25. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 29 Content Syndication: Twitter Content syndication 1: Twitter real time widget 26. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 30 Storify a tool to keep real time impressions alive: Embed multimedia content: Tweets Photos Videos (Telly, YouTube etc.) Podcasts (AudioBoo) Presentations (SlideShare) Google Maps Links Storytelling with Storify 27. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 31 Content Syndication: Storify Content Syndication 2: Storify widget on TravelLive.cc 28. Twitter Widget: Real time! Automatic updates Reverse chronological order No preview of Vines and videos 29. Storify Widget: Manual updates Chronological order Vine autoplay Replay of videos and rich content (AudioBoo) in stream 30. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 34 Content Syndication: Twitter vs. Storify Twitter embedded time- line (automatic updates) Storify curation (manual updates) 31. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 35 Corporate Content: @SloveniaInfo 32. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 36 Corporate Content: @gntb2014 33. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 37 Social Media Content on Websites 34. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 38 Social Media Content on Websites Use Instagram to share your photos from Norway Hashtags on Instagram #VisitNorway, #ilovenorway, #Norway #oslo, #bergen, #troms, #nature, #fjord #shopping, 35. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 39 Use at events, trade shows, conferences and any form of touristic programmes Generate content on the smartphone and post it on different social platforms Focus on multimedia content and platforms (distribution, dialogue, SEO) Integrate real-time content by employees, residents, and bloggers Embed content on your website (widgets, storytelling) How to Use Real Time & Multimedia 36. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 40 37. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 41 Changing the Aesthetics of Travel 38. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 42 Changing the Aesthetics of Travel 39. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 43 Improving Picture Quality 40. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 44 Mobile photo editing on the go some of my recommendations (iOS/Android): Snapseed Camera + Instagram Twitter Photo Filters Improving Picture Quality Snapseed Instagram 41. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 45 Photo Enhancing: Snapseed Photo enhancing on Snapseed: Basics withTune Image Adjustable filters Professional effects 42. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 46 Photo enhancing on Twitter: Auto enhance Cropping Array of 8 different filters Photo Enhancing: Twitter 43. Its all about Making Experiences come Alive! More Ideas for Multimedia Sharing 44. Making Experiences Come Alive 45. Making Experiences Come Alive 46. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 50 Audio Podcasts: AudioBoo Podcasts via AudioBoo: Capturing sound impressions Conducting interviews Ranks well in Google! 47. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 51 Sophistication in Travel Videos http://youtu.be/-BrDlrytgm8 48. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 52 It doesnt always have to be YouTube: Sophisti- cated videos Danger of oversharing on your channel Video Processing: YouTube 49. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 53 Immediate Experiences on Video Show what your guests might experience! Source: @agriturmarciano, @ruralgia, youtube.com/familienbauernhof 50. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 54 Video processing on Vimeo: Upload via iOS Editing of info and preview pic But: extra sharing needed Video Processing: Vimeo 51. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 55 Video processing on Telly: Twitter Effects! Upload via app (more control) Extremely fast upload Video Processing: Telly 52. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 56 Video editing on Splice: Assembling video clips and photos Mix for multiple audio tracks Easy and intuitive Video Editing: Splice 53. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 57 Deliver vivid impressions with Vines 6 seconds videos! Creative effects with simple cutting Storytelling in the loop Instant replay on Twitter profiles & Storify! Short videos: Vine Source: @BeckyMcCray 54. PORTUGAL TOURISM CHALLENGES 2014 | STORYTELLING ON THE GO | GNTER EXEL 63 Download me www.j.mp/pttc14-storytelling twitter.com/guenterexel twitter.com/twitt_consult twitter.com/TravelLiveCC facebook.com/guenterexel google.com/+gnterexel google.com/+TravelLiveCC www.guenterexel.com, www.TravelLive.cc Follow me