Mobile Surveying Platformof Mobile Accord

UNDERSTAND THE WORLD

320 million + GeoPoll users in databaseOver 85 mobile networkoperator partners

Clients include leading brands, market research firms, media agencies & international development organizations

World’s largest mobile

surveying platform

Focus on emerging markets in

Africa, Asia, and Middle East

Offices in Washington, DC,

Denver, CO & Nairobi, Kenya

U. S. registered

small business

GeoPoll is the leading mobile data provider in Africa, Asia, and Middle East

Database of more than 320 million mobile

subscribers

Over 90,000,000

surveys sent in 2016

30+ months of on-going

daily panel surveys

Anonymous responsesGeoPoll never give out numbers & store respondent information using an anonymized unique user ID.

GeoPoll Platform Features

Location Targeting and DemographicsDatabase includes demographics (age, gender & location) to easily target specific groups.  

Multi‐Modal Communication Near real‐time communication through SMS, IVR, CATI, or mobile web/app in local language(s).

Free and Incentivized SurveysMessages are free to the end‐user, and GeoPoll can deposit incentives via airtime credit .

GeoPoll targets mobile subscribers by their location and demographics to conduct short real-time mobile surveys.

Incentivize Respondents4

Analyze Results5

Send Surveys3

Sample Selection2

Survey Design1

320+ million GeoPoll Users

Global Coverage

GeoPoll Clients and Partners

Private SectorSocial Sector

Partnership with World Food Programme

Multi-modal use of SMS, IVR, and CATI for WFP

180,000 surveys conducted with WFP over mobile

3.8 million completed answers to WFP questions

WFP Partnership

Monitoring of WFP beneficiaries in Kenya refugee camps

Adapted rCSI, FCS, and MDD-WRA to mobile

Supported initial mVAM pilots in DRC in 2013

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Remote Data Collection during Crisis: Ebola

Reached over 100,000 people across Guinea, Liberia and Sierra Leone Worked with 9 partners, including WFP, to assess what was occurring across

Ebola-affected regions Monthly SMS and IVR surveys for WFP from September 2014 through

January 2015 to better understand: Reduced Coping Strategies Index (rCSI) Commodity prices Manual labor daily rates Terms-of-trade

Remote Data Collection during Crisis: Ebola

Improve Decision Making

Yesterday: Advantages of Mobile

The ever-expanding reach of remote mobile surveys Interactive voice response (IVR) Short-message service (SMS) Computer assisted telephone interviewing (CATI) Mobile web and application

GeoPoll Survey: Share your voice with the world! Reply 1 to take a 13 question survey. FREE to reply

1

Do you watch television? Reply 1 for Yes, 2 or No.

Today: Refining Remote Data CollectionImproving effectiveness of mobile survey as a research tool

RTI, TNS/Kantar partnerships Experimentation

MDD testing Malawi, CATI panel Nigeria, triangulation Improving instrument design Wording Questionnaire structure and length, question type Reference or recall period Skip logics and response format Incentive amounts

Panels and Longitudinal studies GeoPoll runs leading media measurement panel in Africa with Kantar

10,000 surveys daily across 12 countries Daily TV and Radio ratings and audience estimates Adapted for USAID in Liberia

Tomorrow: Expanding Mobile Capabilities Mobile Web and App Analytics

Modeling Machine learning / AI Text analysis / Natural Language

Processing Natural experiments

Continuous user engagement Out of home product Collecting pricing information in remote

locations

Max RichmanChief Data Scientist

Matthieu Sauvage‐MarWFP Client Manager

Natawnee FritzDirector of Social Sector

Contact Information

info@geopoll.com

@GeoPoll

Research.GeoPoll.com