(mobile) traveler happiness€¦ · (mobile) traveler happiness jeroen van velzen, ceo...
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Creating Happy Travelers
Consumers Leisure:
Online Travel Agencies
OTA’s
Business:
Travel Management
Companies
TMC’s
Corporate:
Large Fortune 5000
Corporate
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Own the travel cycle – Increase service & post booking spending intent Lengthen the Customer Lifeceycle
Future Upsell
Non GDS
Parking & Airport
Upselll:
Using Hotel & Car
Hotel, Car
Upsell:
Supplier details
In trip Ancillaries
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Nobody cares for the travelerNo one owns the entire door-to-door trip experience
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It’s a silo treatment Every supplier owns a piece of the puzzle
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Distribution DiffusionInformation is ubiquitous | Move from Transaction to Relation
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Moving from saving to spending modeFish where the fishes are
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The only way to interact with your customer while he’s enjoying
your product (i.e. traveling) is using a mobile device.
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Who’s talking to your customers now..
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CONFIGURE& BRANDING
BOOKINGPROCESSING &
ANALYSIS
SEND & CONVERT TO
MOBILE
ENGAGE WITH TRAVELER
IN TRIP
CONVERSIONGOAL
Data gathering& Integration
White label travelAgency/Corporate solution
MobilizationOf customers
Trip Engagement Factor
Business model thinking for mobile travel
Transact or
Advertise
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The red black box: Engagement FactorMeasure why and how customers engage
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No app is better than a lousy appGreat UX, Personal & Relevant
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It’s about the User ExperienceHere’s your benchmark
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Spoiler: Show you Care & Understand How do you fix that in a transactional business
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Questions?
http://twitter.com/jeve
http://www.linkedin.com/vanvelzenLondon, March 17th, 2015