mobile web and marketing webinar
DESCRIPTION
The next installation of the Lead Growth Webinar Series will give you great information about the world of mobile: philosophy, strategy, marketing, and technology. There are 1 billion androids, and 700 million iOs running with active lines today. To give you some perspective on that number, there are only 7 billion people in the world. That means "mobile" is no longer the latest buzzword in marketing...... It's a necessity for everyday life. It also means that whoever your target market is, they are most likely using a mobile device and are accustomed to its features. The one thing all mobile users have in common is the need for instant gratification. They all have the expectation of getting exactly what they want, exactly when they need it, on any platform available to them. Mobile is a strategy. it’s a way of reaching your audience with intimacy, immediacy, and context. The mobile webinar will cover the following topics: 1. Mobile strategy 2. Cross-channel marketing 3. M-commerce 4. Data collection 5. Approach 6. Website Integration 7. Mobile ApplicationsTRANSCRIPT
The Mobile WebMobile Website Development and Marketing for Manufacturer’sThanks for joining!We will be going live at 1:03PM CST.
Our next webinar: Social Media 101 on May 29th!
Today’s Presenters:
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TWEET your commentary and answers to the questions with the hashtag: #LeadGrowth
Kasie Hilburn is the Inbound Marketing Strategist for PureDriven.
Martin Sawinski, the Founder and CEO of our partner 3five, is here for any of your technical mobile or website questions.
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Website
Development
Accelerated Lead
Growth
Web Strategy
E-commerce
SEO and PPC
Mobile Fun Facts•The average consumer is never more than 3 feet from their phone, and check their phone on average 40 times per day. •48% of daily traffic for Facebook is mobile. •40% of YouTube’s traffic is mobile•Ebay: 20 billion mobile transactions in 2013
Mobile Saturation Point
1 billion androids, and 700 million
iOs running with active lines
Mobile is a Strategy Instant gratification= the expectation of getting exactly what they want, exactly when they need it, on any platform.
Intimacy = WhoUnderstand your buyer
persona and design for
their needs
Immediacy = What,
WhenThe Right Information
at the Right Time
Context = Where,
How1.Location
2.Locomotion
3.Device Type
Multi-Channel vs. Cross-Channel
Instead of having multiple marketing programs working independently of each other, they should be cross-referencing each other.
Cross-channel interconnects your marketing to work
together
Blog
Webinars
Tradeshow
Social
Mobile
M-Commerc
eConsumers have expectations of how online transactions should take place on their mobile devices (mobile commerce).
Successful Checkout
Coupons
Videos
Locators
Data CollectionInbound Marketing targets your ideal customer by answering their problems and giving them
free education or offers in exchange for their contact information.
Offer = Closer look at the Bait
Form = Hook
Call-To-Action= Bait
Approach to Mobile Development
Buyer Persona
Research the people you want to connect with,
how are they currently using
mobile.
Goals
Define what a successful
mobile campaign means in specific,
measurable, assignable,
realistic, and timely goals
Strategy
Brainstorm the approach and actions
you want your mobile users to take
Develop
Meet with your developer and
choose the type of mobile
technology that is right for you
and your budget.
Mobile Websites
Two mobile website development types: A dedicated mobile website, and a responsive website.
Dedicated Mobile WebsiteSet on a separate URL.
Any new content has to be synced.
Responsive WebsiteWebsite resizes to fit the screen of a
mobile device for a seamless experience.
NATIVE APPLICATIONSNative apps are developed specifically for either Android or iOS app store.
HYBRID APPLICATIONS
Hybrid apps use the same
code you use for the Web,
wrapped in native code, and
packaged for the app stores.
Mobile Applications
An app is more of a process than a thing.
It is the visible evidence of data and content that needs to be maintained and improved over time.
Give your customers something they can’t get elsewhere.
