mobileyouth asia live: meet the fans - an alternative approach to marketing

mobileYouth Asia LIVE!Episode 11

Meet the Fans

DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM

Pop Quiz:

Which of these products have rappersused in their songs to reaffirm that theyare indeed “gangsta?”

http://www.mobileyouthreport.com/



Pop Quiz:


a. Alcoholic beverageb. Luxury automobilesc. Instant noodlesd. All of the above




Pop Quiz:


a. Alcoholic beverageb. Luxury automobilesc. Instant noodlesd. All of the aboveThe correct answer




Pop Quiz:


a. Alcoholic beverageb. Luxury automobilesc. Instant noodlesd. All of the aboveThe correct answer

Wait, what?



Meet Your Fans


From cash-strapped students in Indonesia

© YouTube <thepuchettes>



Meet Your Fans


From cash-strapped students in Indonesiato a hip hop producer in London

© YouTube <NSG Music Recordings>



Meet Your Fans



to a rapper in Nigeria

© YouTube <J20-Indomie>



Meet Your Fans




Indomie has fans

© YouTube <TheShanboi>



Meet Your Fans




Indomie has fans

Not bad for aninstant noodle© YouTube <TheShanboi>



Whatever you’re selling,




Whatever you’re selling, you have fans






Instantnoodle





InstantnoodleFans





Instantnoodle

Plasticblocks

Fans





Instantnoodle

Plasticblocks

Fans

Fans





Instantnoodle

Plasticblocks

Permanentmarkers

Fans

Fans





Instantnoodle

Plasticblocks

Permanentmarkers

Fans

Fans

Fans



But they’re not fans of your product


Instantnoodle

Plasticblocks

Permanentmarkers

Fans

Fans

Fans



They’re fans of your social context


Instantnoodle

Plasticblocks

Permanentmarkers

Fans

Fans

Fans





Instantnoodle

Plasticblocks

Permanentmarkers

Fans

Fans

Fans

Unpretentious roots

& symbol of independence





Instantnoodle

Plasticblocks

Permanentmarkers

Fans

Fans

Fans

Childhood memories

& geek-pride

Unpretentious roots






Instantnoodle

Plasticblocks

Permanentmarkers

Fans

Fans

Fans Anti-establishment

& minimalist art

Childhood memories

& geek-pride

Unpretentious roots




Social context comes from fans


flickr jaako





flickr jaako

not from you





not from you

Advertisingyour version ofsocial contextruins your brand

flickr chicagolau





not from you

Advertisingyour versionmeans you’re fightingyour fans

flickr chicagolau





not from you


and no good comes from that flickr chicagolau



flickr chicagolau



not from you


and no good comes from that




not from you


and no good comes from that




Your fans are working hard for you






Gadis Arini WijayaIndonesianFemale, 18 years oldEntering 1st year of university

2008Older sister boughther a BlackBerry






2008Older sister boughther a BlackBerryThe first BlackBerry userin her study program







2009

The first BlackBerry userin her study program

12 of her friendsin the study programstarted using BlackBerryhandsets







2009

The first BlackBerry userin her study program

12 of her friendsin the study programstarted using BlackBerryhandsets

2010 2011

Entered a co-op programFor a resort in Phuket,

Thailand





Gadis Arini WijayaIndonesianFemale, 21 years oldCo-op student in Thailand

2011The only BlackBerryusers in her officewere her bossand herself







20127 of her colleaguesin Phuket, Thailandown BlackBerryhandsets








2013 2014??? ???








2013 2014??? ???

How hardare you going to work

for your fans?



So …




How do you

identify fans? What’s the best way tofacilitate discussionsamong fans?

What ifmy fans

now hate me?

What role doessocial mediaplay in all of this?

What do your fans

like about you?

How does all thisapply to my brand?


So …



To find some answers


Maybe we can help youask better questionsContact us:Ghani KuntoBusiness Development Manager for [email protected]+852 8 176 365 0

http://mobileYouth.Asia

Contact us:Ghani KuntoBusiness Development Manager for [email protected]+852 8 176 365 0




To find some answers


Maybe we can help youask better questionsContact us:Ghani KuntoBusiness Development Manager for [email protected]+852 8 176 365 0


Contact us:Ghani KuntoBusiness Development Manager for [email protected]+852 8 176 365 0


http://mobileYouthReport.com




http://mobileYouthReport.com



mobileyouth asia live: meet the fans - an alternative approach to marketing

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