Youth Handset DiscoveryA workshop for Handset Manufacturers

flickr calleecakes

What is mobileYouth?We are a youth agency established for the purposes of tracking emerging mobile trends amongst young people worldwide.

The average youth takes 16.4 months to renew their handsets

More than half of them already know which phone they’ll buy next

Advertising is no longer a trusted medium

A challenge for mobile handset companies:

The proposed scope of the workshop focuses on 3 things:

1. How do young people decide on their phone purchase?

2. What’s youth’s emotional connection with your brand?

3. What action points can you take to capture the youth market?

1. How do young people decide on their phone purchase?

What are the key changes in the market that affect today’s youth behavior?

Who and what are the influencers of youth mobile purchase?

2. What’s youth’s emotional connection with your brand?

What’s the best measure of you brand strength in in the youth market?

Are you a recommended brand?

3. What action points can you take to capture the youth market?

How can you develop lines of influence in the youth market?

How do you ensure your marketing outlasts your campaign?

What proven templates can you use in planning your youth marketing?

Graham Brown has spent his life living and working in both London and Tokyo. A psychology graduate, Graham has focused his career on understanding what influences youth consumer behaviour. His client credentials include influencing the youth strategies of brands such as Nokia, MTV, Carlsberg, Disney, Adidas as well as being on the panel of global youth experts currently advising UNICEF.

Speakers

Ghani Kunto has spent his professional life in the world of youth, marketing, and social development. Ghani is an author of two books on marketing and hosts business talk shows on radio and television. He has run workshops for companies in various industries, from telecommunications to banks.

UK: +44 20 3286 3635North America: +1 646 867 3635

Connect on: twitter.com/joshdhaliwal

Josh Dhaliwal

http://www.mobileYouth.org

Director

To discuss having us present this report and workshop to your team please contact: