SAP Mobility: Run Better Run Mobile

© 2011 SAP AG. All rights reserved. 2

Enterprise Mobility – Transformation of your Business

Origins

Transform the enterprise

New Reality

Extend the enterprise

Origins

This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document isprovided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

© 2011 SAP AG. All rights reserved. 3

Mobility Changes The Way You Work

Business Leaders Managers Knowledge Workers Marketers Sales

Virtual boardroomon a tablet

Approve travel,leave, expenses from

smart phones

Communicate andcollaborate from

any device

Execute campaignsto reach

mobile generation

Close faster withinstant access to

data and people inthe field

MaintenanceOperators

Warehouse Staff Field Technicians Partners Consumers

Track assets, workorders, and inventoryfrom smart phones

Eliminate manualsteps in receiving

and shipping

Eliminate failed callsby always havingaccess to servicedata and experts

Eliminate lag insupply chain and

demand chain

Engage and transactwith mobilegeneration

This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document isprovided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

© 2011 SAP AG. All rights reserved. 4

Post PC EraR

each

Millions

Billions

Main

Frame

Client

Server

Internet

Mobile

Computing

IT Led Consumer Led

-Smartphone shipments surpassing PC shipments

-Tablets replacing Laptops for Road Warriors & Executives

-Consumer Computing IS mobile computing

What does Post PC Era mean for your business?

Your employees, customers and partners are all mobile

-Your stakeholders want to do ”Business In The MobileMovement”

-To Run Better is to Run Mobile

-”Unwire your business” is the new imperative

© 2011 SAP AG. All rights reserved. 5

Securely support device choice

Control Cost

Mobilize all business processes &analytics

Manage TCO and TCD

Access various backend tosupport mobile use cases

Support ever expandingmobile stakeholders

LoB/Industry Processes Customer & PartnerProcesses Business Analytics…

SAP Business SuiteDatabases … Third Party Apps

Security Breaches

TCO out of control

Unmanageable

Unscalable

Mobility ChallengesNo Common Mobility

Platform Approach

Employees Customers Partners

SAP Business Suite Third Party AppsDatabases

Ease ofuse

Devicechoice

Apps andmore apps

Security

DeviceManagement

andConfiguration

TCO

Developmenttools and TCD

Deviceand

back-enddiversity

Mobile AppLifecycle

Management

SAP Business Suite Third Party AppsDatabases

MEAPMDM MCAP

SAP Mobile Platform

Consume

Control Create

Connect

©2012 SAP AG. All rights reserved. 6

SAP’s mobile portfolio – build, buy and partner strategy

Platform

SAP/Sybase Build Ecosystem

SAP Mobility PlatformUnified B2E+B2C Platform + Mobile Device Mgmt + Related Services

Mobility Development Tools/SDK

B2CB2E

Mob

ileAs

setM

gmt

Fiel

dSe

rvic

e

Dire

ctSt

ore

Del

iver

y/R

etai

lEx

LoB

Mob

ileAp

ps

Mob

ileAn

alyt

ics

Apps

Cus

tom

Mob

ileAp

ps

Partn

erAp

ps

Partn

erAp

ps

Partn

erAp

ps

Bank

ing

Ret

ail

Telc

o

Trav

el&

Hos

p.

Med

ia&

Ent.

Auto

mot

ive

Partn

erAp

ps

Partn

erAp

ps

Partn

erAp

ps

Afaria Mobile Device Management

Sybase 365 Messaging Infrastructure

B2C Apps

Industry

LoB Analytics

PartnerCustom

Industry

PartnerOn-Premise

Cloud

B2E Apps

© 2012 SAP AG. All rights reserved. 9

Mobile Applications for the SAP Mobility Platform

Enterprise Process Apps

SAP CRM Sales

SAP Retail Execution

SAP Field Service

SAP Work Order

Employee Productivity AppsHuman ResourcesSAP Employee LookupSAP Leave RequestSAP TimesheetSAP HR ApprovalsSAP Interview AssistantSAP Manager Insight

Procurement / SCMSAP Cart ApprovalSAP ERP Quality IssueSAP Transport Notification and StatusSAP Transport Tendering

FinanceSAP Travel Receipt CaptureSAP Travel Expense ApprovalSAP Payment ApprovalsSAP GRC Access ApproverSAP GRC Policy Survey

SalesSAP Sales Order NotificationSAP Material AvailabilitySAP Customers and ContactsSAP Customer Financial FactsheetSAP Order Status

Industry Mobile AppsSAP Citizen ConnectSAP Electronic Medical Record

This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document isprovided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

© 2011 SAP AG. All rights reserved. 10Confidential

Gartner’s Magic Quadrant for B2E & B2C MobileApplication Platforms (pre-acquisition)

© 2011 SAP AG. All rights reserved. 11

Enterprise Mobility StrategyHow to define a strategy

The four steps of defining a Mobility Strategy

WHATIdentify Mobility Usecases

WHYDefine VisionDetermine Focus Areas

HOWDerive Technical RealizationDefine Organizational Realization

WHENEvaluate Use case prioritizationDocument an aligned Mobility Roadmap

© 2011 SAP AG. All rights reserved. 12Confidential

Mobility Innovation CenterProcess

Use CaseDiscovery

Where is theBusiness Need /Value?

PrototypeInnovation

RapidPrototyping ofNew Ideas

DeploymentAssessment

How to Make itReal?

FinalDelivery

ApplicationPrototype +Execution Plan

Thank You!

© 2011 SAP AG. All rights reserved. 14

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© 2011 SAP AG. All rights reserved.

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