mock up boards for ougd301

BRIEF 4- CHANNEL 4 (D&AD)

OUGD301BRANDING/PROMOTION

GEMMA BYRNE

THE NAME AND LOGO I HAVE COME UP WITH IS YOUR 4, IT IS A SIMPLE NAME BUT IN KEEPING WITH THE CHANNEL 4PORTFOLIO. RESEARCH SHOWED OLDER PEOPLE DIDN’T CARE FOR FANCY LOGOS OR NAMES BUT THE FOCUS WAS ON THE CONTENT OF THE CHANNEL, THEREFORE I HAVE KEPT THE BRANDING SIMPLE. THERE ISN’T A CHANNEL AIMED AT THIS TARGET AUDIENCE, SO THIS CHANNEL IS AIMED SPECIFICALLY TO FULFIL THEIR VIEWINGREQUIREMENTS.

BRIEF/CONCEPT

BRIEF:TO CREATE A CAMPAIGN FOR A NEW TV CHANNEL TARGETTED AT OVER 60S.

THE CAMPAIGN IS BOTH ON-SCREEN AND ON-SCREEN IN ORDER TO TARGET AS LARGE A PROPORTION OF THE TARGET AUDIENCE AS POSSIBLE. THE CHANNEL ISN’TABOUT RE-RUNS OF PROGRAMMES BUT ABOUT QUALITY TELEVISION WHICH CHALLENGES WITHOUT PATRONIZING.

Your 4



GEMMA BYRNE

A 13 SECOND IDENT USING STOCK FOOTAGE DUE TO A LACK OF KNOWLEDGE IN VIDEO AND FILM. I HAVE USED SEVERAL LAYERS OF THE SAME FILM ON TOP OF EACH OTHER TO CREATE THE SENSE OF MOVINGTHROUGH THECLOUDS. THE REASON FOR USING THE BLUE SKY IS BECAUSE OF THE POSITIVE AND TRANQUIL VIBE IT GIVES, THIS ISENHANCED BY THE MUSIC, BOARDS OF CANADA.

IDENT 1

0:00 0:01 0:060:04

0:08 0:10 0:13



GEMMA BYRNE

2 SLIGHTLY VARYING 5 SECOND IDENTS. THIS IS THE MISCHIEVOUS PART OF THE BRIEF COMING OUT - I THINK THE DOG IN THE OLD STYLE GLASSES IS HUMOUROUS BUT I DON’T THINK IT WOULD OFFEND PEOPLE. THIS IDENT IS MOST LIKELY TO BE USED AT THE START OF A PROGRAMME. AGAIN, THE FILM IS STOCK FOOTAGE, BUT IT IS EXACTLYTHE KIND OF VISION I HAD, BUT I DIDN’T HAVE THE KNOWLEDGE/EQUIPMENT TO ACHIEVE.

IDENT 2

0:00 0:01 0:04 0:050:02

0:00 0:050:01 0:040:02

BRIEF 4 - CHANNEL


GEMMA BYRNE

THIS IS THE SCREEN THAT POINTS TO WHAT PROGRAMME IS ON NOW, NEXT AND LATER. I HAVE MADE THE DESIGNVERY CLEAR AND EASY TO READ FOR THOSE WHO MAY BE VISUALLY IMPAIRED, BUT IT IS SIMILAR IN STRUCTURE TOTHE EXISTING CHANNEL 4 DESIGN.

IN-PROGRAMME POINTER

Your 4

4:00pmCountdown

5:00pmGrand Designs

6:00pmNewsYour 4

0:00

BRIEF 4 - CHANNEL


GEMMA BYRNE

THIS MENU IS AN ANIMATED BANNER THAT APPEARS TOWARDS THE END OF A PROGRAMME TO LET THE AUDIENCEKNOW WHAT IS NEXT, IT WILL ALSO BE USED DURING PROGRAMME TRAILERS TO INFORM THE AUDIENCE WHEN THEPROGRAMME WILL BE AIRING. THE ANIMATION TAKES 3 SECONDS.

MENU

Your 4Grand Designs

Monday 8:00pm

BRIEF 4 - CHANNEL


GEMMA BYRNE

THESE ARE STATIC SCREENS TO BE DISPLAYED PRIOR TO THE CHANNEL LAUNCH, THE SCREEN ON THE LEFT WILL BEDISPLAYED ON THE FREQUENCY OF THE YOUR 4 CHANNEL. THE DESIGN ON THE RIGHT WILL BE SHOWN BETWEENADVERT BREAKS ON; CHANNEL 4, FILM 4, MORE 4 AND E4, IN AN ATTEMPT TO TARGET THE OVER 60S - PARTICULARLYADVERTS OF PROGRAMMES THIS AUDIENCE ARE LIKELY TO WATCH E.G. COUNTDOWN, DISPATCHES AND GRANDDESIGNS.

PRE-LAUNCH SCREEN

Your 4

Nature. Quizzes. History. Houses. Gardening. Cookery. Sports. Culture. Current A�airs. News. Documentaries. Antiques. Films. Politics. Family. DIY. Food. Weather. Drama. True life. Your 4.

Launching 1st January 2012.Your 4.Nature. Quizzes. History. Houses. Gardening. Cookery. Sports. Culture. Current A�airs. News. Documentaries. Antiques. Films. Politics. Family. DIY. Food. Weather. Drama. True life.

Launching 1st January 2012.

Your 4Virgin: 141 Sky: 141 Freeview: 27

BRIEF 4 - CHANNEL


GEMMA BYRNE

THE PRINTED DISTRIBUTIONAL MATERIAL IS A MINIMAL PART TO THE CAMPAIGN DUE TO WASTE PREVENTION. OLDER PEOPLE ARE MORE LIKELY TO EVADE FLYERS HANDED OUT IN THE STREET, SO THIS WILL BE PART OF A DIRECTMAIL CAMPAIGN WHERE IT ISN’T AS INVASIVE AS BEING PERSONALLY APPROACHED. AGAIN, THE DESIGN IS VERYMINIMAL, AND THE MESSAGE IS STRAIGHT TO THE POINT IN ORDER TO FULL GRAB THE AUDIENCE’S ATTENTION.

POSTCARD

Your 4.Nature. Quizzes. History. Houses. Gardening. Cookery. Sports. Culture. Current A�airs. News. Documentaries. Antiques. Films. Politics. Family. DIY. Food. Weather. Drama. True life.

Launching 1st January 2012.

Your 4Virgin: 141 Sky: 141 Freeview: 27

Your 4

BRIEF 3 - EYE SPY

OUGD301PROMOTION

GEMMA BYRNE

I HAVE TAKEN THE VISUAL CONCEPT QUITE LITERALLY, USING A GREYSCALE EYE WITH A COLOURED IRIS FOR AHIGHER IMPACT, THIS IS THE PREDOMINANT THEME THROUGHOUT THE SCREEN, WEB AND PRINT RESOLUTIONS. THEIDEA OF THE EYE IS TO ILLUSTRATE WE ARE ALWAYS BEING WATCHED BUT THE IDENTITY OF THE WATCHERS ARERARELY KNOWN.

BRIEF/CONCEPT

BRIEF:TO PROMOTE A DOCUMENTARY ON CCTV AND SURVEILLANCE IN THE UK TO BE AIRED ON ITV1.

THE CAMPAIGN IS BOTH ON-SCREEN AND ON-SCREEN TO TARGET A WIDER AUDIENCE AS THIS IS AN ISSUE THAT IS RELEVANT TO MOST PEOPLE ESPECIALLY INBRITAIN WHERE THERE IS AN ESTIMATED 4.2 MILLION CCTV CAMERAS IN BRITAIN, MORE THAN ANY OTHER NATION. THE TONE OF THIS CAMPAIGN IS INTENDED TOBE MYSTERIOUS AND SINISTER, WITH THE TAG LINE ‘WHO IS WATCHING YOU?’

BRIEF 3 - EYE SPY

OUGD301PROMOTION

GEMMA BYRNE

A 15 SECOND MOTION GRAPHIC TO BE USED AS A TRAILER THROUGHOUT THE ITV CHANNELS USING A COMBINATIONOF STILL IMAGES AND EFFECTS AT THE START TO CREATE THE SAME EFFECT AS A CCTV CLIP. TWO SOUNDS HAVEBEEN INCLUDED, A STATIC NOISE AT THE BEGINNING TO CREATE AUTHENTICITY AND END AND AN IMPACT NOISE AT THE MIDDLE.

TRAILER 1 - 15 SECONDS

0:030:00

0:15

0:06

0:09

0:12

(IMPACT SOUND)

(STATIC SOUND) (STATIC SOUND) (STATIC SOUND) (STATIC SOUND) (STATIC SOUND)

(STATIC SOUND) (STATIC SOUND) (STATIC SOUND)

BRIEF 3 - EYE SPY

OUGD301PROMOTION

GEMMA BYRNE

A 15 second motion graphic to be used as an alternative trailer throughout the ITV Channels using a combination ofstill images and e�ects at the start to create the same e�ect as a CCTV clip. Two sounds have been included, a staticnoice at the beginning and end to create authenticity, and an impact noise in the middle.

TRAILER 2 - 15 SECONDS

0:030:00

0:15

0:06

0:09

0:12

(IMPACT SOUND)

(STATIC SOUND) (STATIC SOUND) (STATIC SOUND) (STATIC SOUND)

(STATIC SOUND) (STATIC SOUND) (STATIC SOUND)

03/05

BRIEF 3 - EYE SPY

OUGD301PROMOTION

GEMMA BYRNE

A 6 SECOND MOTION GRAPHIC TO BE USED AS A STING , ONE WITH SOUND THAT WILL FEATURE THROUGHOUT THE ITV CHANNELS., AND A SILENT VARIATION TO BE USED ON THE DIGITAL ESCALATOR PANELS ON THE LONDONUNDERGROUND TO GAIN MORE EXPOSURE. THE CLIP FOCUSSES ON THE EYE VISUAL THAT IS PRESENT IN BOTHTRAILERS.

STING - 6 SECONDS

0:00

0:06

(IMPACT SOUND)0:01

0:02 0:03 0:04

0:05

BRIEF 3 - EYE SPY

OUGD301PROMOTION

GEMMA BYRNE

THE MAGAZINE ADVERT IS FOR TV CHOICE, ONE OF THE MOST POPULAR TV GUIDES IN THE UK, WITH A DOMINANTFEMALE AUDIENCE. THE BILLBOARD IS TO ALSO INCREASE THE EXPOSURE TO A WIDER VARYING AUDIENCE. THE LARGE SCALE POSTER WILL BE DISPLAYED ON THE LONDON UNDERGROUND AGAIN TO A VARIED AUDIENCE WHICHWILL TIE IN WITH THE DIGITAL ESCALATOR PANELS. THE WEB FEATURE WILL TARGET WEB USERS. THESE ADVERTS WILLBE DISPLAYED A WEEK BEFORE THE PROGRAMME AIRS.

MAGAZINE ADVERT- TV CHOICEBILLBOARD PROPOSAL

eyespy

monday 8:00pm

Eye Spy

A documentary looking intothe use of CCTV in Britaintoday. Who is watching you?

Eye SpyTonight, 8pm

A documentary into CCTV in

Britain today.

There are an estimated 1.8

million cameras

in Britain, one for every 32

people.

Eye Spy

WEB FEATURE

BRIEF 1 - MIXTURE

OUGD301PROMOTION

GEMMA BYRNE

THIS BRIEF ENABLED ME TO COMBINE A MIXTURE OF SMALLER BRIEFS - SOME OF THEM LIVE/COMPETITION BRIEFS.THE RANGE OF WORK IS COMPLETELY DIFFERENT AS THE DIFFERENT BRIEFS REQUIRED DIFFERENT FORMATS AND STYLES.

BRIEF

BRIEF:TO PRODUCE A SERIES OF 5 ONE-OFF PIECES TO PROMOTE THE CREATIVE INDUSTRIES.

THIS BRIEF WAS MORE OF A ‘FUN BRIEF’ AND ALLOWED ME TO PRODUCE DIFFERENT STYLES OF WORK FROM HOW I NORMALLY WORK, BUT STILL IN THE NAMEOF PROMOTION.

BRIEF 1 - MIXTURE

OUGD301PROMOTION

GEMMA BYRNE

THE FATBOY SLIM COVER IS FOR A COMPETITION BRIEF TO REDESIGN THE COVER FOR YOU’VE COME A LONG WAYBABY. I HAVE LOOKED INTO TECHNOLOGY COMING A LONG WAY, AND HAVE USED A QR CODE FOR THE IMAGE OF THE FRONT COVER, WHICH IS FULLY FUNCTIONAL AND TAKES THE AUDIENCE TO THE FATBOY SLIM WEBSITE.

BLOC+BLUR WAS FOR A LIVE BRIEF WITH MANY RESTRICTIONS SUCH AS SCALE, LOGO, COLOURS AND TEXT, SO ITWAS HEAVILY DRIVEN BY LAYOUT. THIS IS IN A4 FORMAT.

FATBOY SLIM

YOU’VE COME A LONG WAY, BABY

BLOC+BLUR

BLOC+BLURCREATIVE STUDIO

�lm/photography/design‘to make your music look as good as it sounds’

BRIEF 1 - MIXTURE

OUGD301PROMOTION

GEMMA BYRNE

THE MEXICAN MUSEUM OF DESIGN BRIEF WAS FOR A COMPETITION TO PROMOTE GOOD DESIGN THROUGH AREPRESENTATION OF DEATH, BASED ON PERSONAL INTERPRETATION. THE FORMAT FOR THIS WAS 60CMX90CM FOR THE COMPETITION CRITERIA. TO DEATH WITH A SMILE WAS THE NAME OF THE COMPETITION AND I USED THIS AS THECONCEPT FOR MY IDEAS TO CREATE A POSITIVE, HAPPY PIECE.

THE D&AD BRIEF WAS TO PROMOTE A LECTURE IN LEEDS GIVEN BY A CREATIVE COMPANY, I USED THE D&AD COLOUR SCHEME IN ORDER FOR PEOPLE TO RECOGNISE THE BRAND.

MEXICAN MUSEUM OF DESIGN D&AD

BRIEF 2 - THE PARTNERS

OUGD301PROMOTION

GEMMA BYRNE

THE ART GALLERY WILL TOUR AROUND HOSPITALS IN THE UK, FEATURING SOME OF THE UK’S MOST FAMOUS ARTISTSIT IS A CHANCE FOR PATIENTS TO LOOK AT SOMETHING OTHER THAN THE DULL HOSPITAL WALLS, IT IS ALSO A CALMAND POSITIVE PLACE FOR TIMES OF REFLECTION AND INSPIRATION.

BRIEF/CONCEPT

BRIEF:TO CREATE THE BRAND AND NAME FOR AN ART GALLERY TO BE FEATURED IN A HOSPITAL THAT HAS THE IMPACT TO GENERATE POSITIVE NEWS, DISCUSSION ANDINTEREST IN THE CONCEPT.


OUGD301PROMOTION

GEMMA BYRNE

I CHOSE THE NAME SERENDIPITY AS IT MEANS TO COME ACROSS SOMETHING PLEASANT WHICH THE GALLERY WILLBE A PEACEFUL, PLEASANT RETREAT FOR THE HOSPITAL’S PATIENTS. THE LOGO FEATURES COLOURED CIRCLES LIKEA MINIMALIST ARTIST PALETTE, OR IT COULD BE A REFERENCE TO DAMIEN HIRST’S SPOT PAINTINGS.

NAME AND LOGO


OUGD301PROMOTION

GEMMA BYRNE

THIS IS THE GALLERY’S EXHIBITION, CYNOSURE. IT MEANS THE FOCAL POINT OF ADMIRATION WHICH I THOUGHT FITSREALLY WELL WITH WHAT A GALLERY IS. THIS WILL BE THE DESIGN FOR POSTERS AND POSTCARDS FOR DISTRIBUTIONAROUND THE HOSPITAL.

EXHIBITION

WORK PLACEMENT BRIEF

OUGD301PROMOTION

GEMMA BYRNE

THIS WAS A BRIEF I UNDERTOOK AS PART OF MY WORK EXPERIENCE AT URBAN FEATHER DURING THIS MODULE. THECLIENT IS A COMPANY CALLED CHIROHEALTH, A BACK CLINIC. THE POSTERS WERE TO BE PRINTED IN A2 FORMAT FORUSE IN AND AROUND THE SURGERY. THESE POSTERS WERE PRODUCED BASED ON THE EXISTING BRANDING ANDIDENTITY FOR THE COMPANY.

CHIROHEALTH

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