model blog case study ngi

10
The Model blog Aoife Flynn

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A brief case study on the Model Blog presented at the NGI Symposium 2009 : Audience Development in Challenging Times.

TRANSCRIPT

Page 1: Model Blog Case Study NGI

The Model blog

Aoife Flynn

Page 2: Model Blog Case Study NGI

Jan 2007 - 2009

Page 3: Model Blog Case Study NGI

Virtual Front Desk

• Welcoming• Informal• Info gathering • Social• Informative• Interactive

Page 4: Model Blog Case Study NGI

Web 2.0

•Interaction •Community •Accessibility•Experiential •Trackable•Free

Page 5: Model Blog Case Study NGI

http://www.modelart.ie

Page 6: Model Blog Case Study NGI

http://sligomodelblog.wordpress.com

Page 7: Model Blog Case Study NGI

Website v’s Blog

Page 8: Model Blog Case Study NGI

Did it Work?Yes!

Page 9: Model Blog Case Study NGI

Blog FAQ

• Cost• Set-up time• Which client – we use wordpress.com• Running time• What to write about• Comments- on or off• Why Blog at all?

Page 10: Model Blog Case Study NGI

[email protected]

Full text and slides at www.asquared.ie/news.html