modeling crowdsourcing for cultural heritage (museums & the web presentation, 3 april 2014)
DESCRIPTION
TRANSCRIPT
M O C C A
Modeling Crowdsourcing for Cultural HeritAge
MOCCA are: • Julia Noordegraaf, University of Amsterdam (project leader) • Angela Bartholomew, University of Amsterdam (embedded
researcher) • Ellen Fleurbaay, Stadsarchief Amsterdam (public partner) • Pieter Woltjer & Ellen van Noort, Picturae (private partner) • Alexandra Eveleigh, University College London (advisor)
[Insert CIRCA screenshot]
ObjecLves:
1. Central quesLon: What determines the success of a crowdsourcing project?
2. Analysis of two projects: Save a Portrait and tagging of the Maria Austria photo collecLon
3. Outcome: tool for designing effecLve crowdsourcing projects
Crowdsourcing Goals Classifica9on Contextualiza9on Correc9on and Transcrip9on Cura9on Crea9on Crowdfunding
Ins9tu9onally-‐Related
Increasing the amount of digiLzed materials x x x
Set prioriLes for digiLzaLon x x x
Edit content x
IdenLficaLon of subject x x
Organize informaLon and knowledge x x x
Linking x x x x
Solve problems x
Cataloguing x x x
Resource Management
Raising funds to support project x
Save Lme and resources of insLtuLon x x x x x x
Public Rela9ons
Gain increased visibility in new populaLons x x x x x x
Gain aZenLon (through media sources) x x x x x x
Crowd-‐Related
Engagement with collecLon and insLtuLon x x x x x x
Gain knowledge of crowd opinion and preferences x x
Collec9on Related
PresentaLon/Arrangement x x
Increased access/circulaLon of collecLon x x x x x x
Enrich CollecLon (make it more complete and robust) x x
Generate new content x x
Mapping/Georeferencing x x
Tagging with key words x x
Tagging with descripLons x x
Gain insight into collecLons (histories, personal accounts) x x
PreservaLon x x x
Improve findability of the collecLon x x x
Maria Austria InsLtute, Tags en uitleg (tags and explanaLon)
!"##$%!&'()%*&+%#+&,'-&.+/012%#.)3.+4)%5(+0342(%
%%
67%
/8%9&,8% ! ! :*%;&.%/411&3%*+4<(%3=(%>+&?(/3%01%.+2(13%3(+<-@%03%,0))%A(%013(2+4)%3&%=4B(%41%(-34A)0-=('%'('0/43('%/+&,'%3=43%=4-%013(+(-3%01%4/=0(B012%3=(%>+&?(/3%2&4)8%
"#$ :-%3=(+(%4%-(3%4<&.13%&*%'434%3&%A(%-&.+/('%&+%+(->&1-(-%3&%A(%243=(+('C%
% %
D&8%%%
! % E0+-3%-(3%3=(%4<&.13F%4%/+&,'-&.+/012%>+&?(/3%0-%A(33(+%-(+B('%,03=%4%/)(4+);%'(*01('%1.<A(+%&*%03(<-%3&%A(%>+&/(--('8%G=0-%4))&,-%2&4)-%3&%A(%-(3%41'%01*+4-3+./3.+4)%'(/0-0&1-%H4A&.3%3=(%4<&.13%&*%A41',0'3=%3&%A(%*4/0)0343('@%(3/8I8%
J(-8%#&1301.(%3&%K.(-30&1%L8M8! % %"#% 5&,%0<>&+3413%0-%01>.3%4//.+4/;%3&%3=(%>+&?(/3C% % %
%48%N(+;%0<>&+34138%%
! !!
:*%;&.+%>+&?(/3%01/).'(-%4%3+41-/+0>30&1%34-O@%&+%41&3=(+%3;>(%&*%34-O%3=43%=4-%&1);%&1(%/)(4+%P+02=3Q%&+%P,+&12Q%41-,(+@%4//.+4/;%<4;%A(%0<>&+34138%G=(+(%4+(%<.)30>)(%<(3=&'-%A;%,=0/=%3&%&A3401%3=0-%)(B()%&*%4//.+4/;8%R(*(+%3&%3=(%&'()*'*+,-,./+!01-2*8%
A8%D&3%-&%0<>&+34138% ! !!%
:*%;&.+%>+&?(/3%01/).'(-%3422012@%&+%41&3=(+%3;>(%&*%34-O%3=43%,&.)'%A(1(*03%*+&<%4%,0'(%+412(%&*%01>.3%*+&<%4%'0B(+-(%/+&,'%4//.+4/;%<4;%1&3%A(%3=(%40<%&*%3=(%>+&?(/38%S((>012%-/4**&)'012%3&%4%<010<.<%,0))%A(%O(;%HT((%3*4,./+!5I8%
%3678&9:!;<!7=9>?!K.(-30&1-%3&%'(3(+<01(%,=0/=%3;>(%&*%/+&,'%-=&.)'%A(%-&.2=3%*&+%3=(%>+&?(/38%%
;#@ U0))%>4+30/0>413-%+(V.0+(%3+401012%3&%'&%3=(%34-OC% % %J(-8%#&1301.(%3&%K.(-30&1%78W8% % %D&8%TO0>%3&%K.(-30&1%78L8% % %;#A 5&,%<./=%3+401012C% % %
48 N(+;%)033)(8%%
! % G+401012%/41%A(%*.)*0))('%3=+&.2=%41%01*&+<430&1%-=((3%41'%4%-=&+3%3(-3%'(<&%&1%3,&%3&%3=+((%34-O-8%X+&B0'(%*(('A4/O%3=43%)(3-%3=(%.-(+%O1&,%=(Y-=(%=4-%/&<>)(3('%3=(%34-O%-.//(--*.));8%
A8 T&<(8%%
! % G+401012%-=&.)'%A(%*.)*0))('%3=+&.2=%41%01*&+<430&1%-=((3%41'%4%)&12(+%3.3&+04)%H3=43%0-%1&3%&B(+);%/&<>)(ZI8%X+&B0'(%*(('A4/O%3=43%)(3-%3=(%.-(+%O1&,%=(Y-=(%=4-%/&<>)(3('%3=(%34-O%-.//(--*.));8%
!"##$%!&'()%*&+%#+&,'-&.+/012%#.)3.+4)%5(+0342(%
%
%
6%
!"#$%&'&#!%()*'+$(!"#$%#&'()#&)*$)&)*+%&,-#%)+(''$+.#&+%&/#'#0+1+$"&)(&2$.+(-%&3$.)+#%&$'4&5*+"#&6$'7&(0&)*#&,-#%)+('%&3(%#4&*#.#&"#$4&+')(&$&1"#$.&4+.#1)+('&0(.&)*#&4#%+8'&(0&1.(54%(-.1+'8&3.(9#1)%:&()*#.&,-#%)+('%&*$2#&/##'&+'1"-4#4&0(.&)*#+.&.#"#2$'17&)(&0-)-.#&.#%#$.1*&+')(&)*(%#&1$-%$"&0$1)(.%&)*$)&%*$3#&)*#�#1)+2#'#%%&(0&1.(54%(-.1+'8&3.(9#1)%;(
( (
+$,&#!%(-.(#%+&#&/&#!%( ( (
-0- 7843%0-%9&.+%:1-303.30&1%;9<(=% ( (4> $+/80?(%
@> A0@+4+9%
/> $+3%!.-(.B%
'> "38(+%!.-(.B%
(> C4))(+9%
*> D10?(+-039%
2> "38(+E%FFFFFFFFFFFFFFFFFFF%
%
! (! (! (! (! (! (! (
(
-01 :-%380-%38(%*0+-3%/+&,'-&.+/012%<+&G(/3%*&+%9&.+%01-303.30&1=%
( (
H(->% ! ( (I&>% ! ( (
-02 7843%0-%38(%-0J(%&*%38(%-34**%&*%9&.+%:1-303.30&1=%
%
( (
4>%A(--%3841%KL%-34**%B(B@(+->%
%
%
%
! ((
(
;8(+(%4+(%B419%-M0))-%1(/(--4+9%3&%/&1'./3%38(%
34-M-%01?&)?('%01%4%/+&,'-&.+/012%<+&G(/3>%7038%
-./8%4%-B4))%-34**N%(-34@)0-8%,8(38(+%9&.+%-34**%84-%
38(%1(/(--4+9%30B(%41'%(O<(+30-(%*&+%38(%<+&G(/3>%:*%
1&3N%-((M%/&))4@&+430&1%,038%41&38(+%01-303.30&1%&+%
-((M%4%<4+31(+%,038%(O<(+0(1/(%+.11012%
/+&,'-&.+/012%<)43*&+B-%*&+%4--0-341/(>%(@>%A(--%3841%KLL%-34**%B(B@(+->% ! ( P-34@)0-8%,8(38(+%9&.+%01-303.30&1%84-%-34**%
B(B@(+-%3843%84?(%38(%+0283%-M0))-N%(O<(+30-(N%41'%
&.3)&&M%3&%<4+34M(%01%38(%<)411012%41'%+.11012%&*%4%
/+&,'-&.+/012%<+&G(/3>%:*%1&3N%-((M%/&))4@&+430&1%
,038%41&38(+%01-303.30&1%&+%-((M%4%<4+31(+%,038%
(O<(+0(1/(%+.11012%4%/+&,'-&.+/012%<)43*&+B%*&+%
4--0-341/(>%(/>%!&+(%3841%KLL%-34**%B(B@(+->% ! (
(780)(%9&.+%01-303.30&1%84-%4%)4+2(%-34**N%M((<%01%
B01'%3843%38(+(%4+(%B419%'0?(+-(%-M0))-%1(/(--4+9%
3&%.1'(+34M(%4%/+&,'-&.+/012%<+&G(/3>%P1-.+(%9&.+%
-34**%0-%<+(<4+('%,038%38(%1(/(--4+9%-M0))-%*&+%-./8%4%
<+&G(/3N%41'%0*%1&3N%/&1-0'(+%-((M012%4%<4+31(+-80<%
&+%4--0-341/(%*+&B%41&38(+%01-303.30&1%&+%4%/+(430?(%
01'.-3+9%<4+31(+N%,8&%/41%4'?0-(>%
Digital Strategies for Heritage (DISH) 2013 2 & 3 December 2013, De Doelen, Rotterdam
Workshop report Hosts: Julia Noorgraaf, Alexandra Eveleigh, Angela Bartholomew, Pieter Woltjer Title: Workshop crowdsourcing a crowdsourcing model for CH (MOCCA)
Introduction The Modeling Crowdsourcing for Cultural Heritage (MOCCA) project, a joint research endeavor of the Creative Industry Research Centre Amsterdam and the Centre for Digital Humanities of the University of Amsterdam, aims to steer more effective crowdsourcing projects for galleries, libraries, archives, and museums. By defining a set of conditions and requirements that help to determine to the relative success of crowdsourcing projects, the MOCCA Project works to develop a nuanced tool that can be used by cultural heritage organizations to better design their own tailor-made projects. The Crowdsourcing a Crowdsourcing Model for Cultural Heritage Workshop will explain the necessity of this research to the field, using the Amsterdam City Archives' current Red Een Portret (Save a Portrait) project as a key case study. After preliminary results of the MOCCA project have been introduced, participants will be divided into groups to test a version of the model in-progress against their own plans for crowdsourcing projects. Each participant is requested to prepare by bringing a plan for a crowdsourcing project from their own institution, either existing or hypothetical, paying special attention to key attributes of the project such as the characteristics of the collection, the goals of the project, and the skills or expertise volunteers will require to complete the task. The workshop will enable participants to gain knowledge about the conditions necessary to design a successful project while also helping to evaluate and improve the functionality of the tool.
Discussion Julia Noorgraaf UVA Digital Lab introduction: projects commissioned in collaboration with heritage institutions and private partners. New fundemental research in the field of DH Use of computinal tools in digital humanities Project modelling crowdsouring for Cultural heritage in collaboration with City Archives Amsterdam and commercial partner Picturae. Question: what makes a crowdsourcing project succesful? Pieter Woltjer (Picturae): Under umbrella of the Vele Handen/many hands-platform a lot of crowdsourcing projects are already being executed. Picturae is coordinator/owner of the Vele Handen platform. More than 3000 volunteers already working on the platform. Gives a demo of a data entry project. All data is entered twice. Another demo of a photo describing project. A very controlled environment.
!"##$%!&'()%*&+%#+&,'-&.+/012%#.)3.+4)%5(+0342(%
647(%41'%803)(9%
647(%&*%:1-303.30&19%
803)(%&*%#+&,'-&.+/012%;+&<(/39%
=>&+3%?(-/+0@30&1%&*%#+&,'-&.+/012%;+&<(/39%
%
%
!"#"$!%&'%()&*+,"%%%
% %
-. 5&,%,&.)'%A&.%'(-/+0B(%3>(%-343.-%&*%A&.+%
/+&,'-&.+/012%@+&<(/3C-%'(D()&@7(13E%
%
% %
4F 8>(%@+&<(/3%0-%-30))%B(012%/&1/(0D('F%
BF 8>(+(%>4-%B((1%-&7(%@+&2+(--%74'(%
3&,4+'%+(4)0G012%3>(%@+&<(/3H%0F(F%@+()07014+A%
*02.+(-%IB.'2(34+AH%/&))(/30&1%-@(/0*0/-J%>4D(%
B((1%'(3(+701('F%
/F 8>(%@+&<(/3%0-%/.++(13)A%01%@+&/(--%&+%>4-%
+(/(13)A%/&1/).'('F%
%
! %! %%%%! %
/0%10%123%&4536171506%(2783%/0%10%123%9:;<3:36171506%(2783%%%%/0%10%123%+=7<>71506%(2783%
!"##$%!&'()%*&+%#+&,'-&.+/012%#.)3.+4)%5(+0342(%!
! 6%
7(1%8.1'49(134)%!0-/&1/(:30&1-%$;&.3%#+&,'-&.+/012%!!
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
%$" !"#$%&'()(*#+,-)'".)'#)"%/&*)/()!"#$%&"&'#()*&"+&,(++-.!%/&!!"#$%&#'"()*+,-"#./(0&,!"#$!"#$%&#!!&!"#$%&'(")!!"#$#%"#&'%()!!"#$%&'#()*+&,(#&-"++%+.!"!"#$"%&'(!#)*+,-$(-./-(!#)0",+(!!!"#$%&''()&)*('+!!"#$%!&#$"'&"'&('&)%*#$&('#%!"+#(,'&!"#$%#$&%'())&'#"(*%+,#&-",).%/-(0&'#1%#$,#%,-&%!"#$%!%&'"!'"!!"#$$%&!!"#$%&'%()*!)($+(*$,*-.(
!"##$%!&'()%*&+%#+&,'-&.+/012%#.)3.+4)%5(+0342(%%
&+'(+%3&%(4-(%64+30/06413-%013&%37(%6+&8(/39%
:&9%;<06%3&%=.(-30&1%>9?9% % %!"# #41%37(%,&+<%@(%@+&<(1%013&%/&A6&1(13-%3743%/41%
@(%34/<)('%,037&.3%4%A48&+%/&AA03A(13%&*%30A(%41'%(**&+3B%
% %
C(-9%%% ! % D(3(+A01(%,7(37(+%(4/7%/&A6&1(13%4''+(--(-%&1(%/&7(+(13%-.@E34-<%F-./7%4-%(13(+012%37(%'43(%&*%4%'&/.A(13%&+%37(%14A(%&*%4%6(+-&1%6&+3+4G('H9%
:&9%%%
! % #&1-0'(+%+(I0-012%37(%34-<J%&+%+('(-021012%03%01%-./7%4%,4G%3743%03%/41%@(%@+&<(1%013&%/&A6&1(13-J%&+%013&%-7&+3%34-<-9%$%6+&8(/3%3743%(I&)I(-%,037%30A(%41'%6.+-.(-%&1(%2&4)%43%4%30A(%0-%A&+(%)0<()G%3&%4))&,%370-9%
!"$ 5&,%,0))%37(-(%03(A-%@(%6+(-(13('%3&%37(%64+30/06413B%
% %
49%$))%43%&1/(K%37(%,7&)(%/&))(/30&1%/41%@(%@+&,-('%&1)01(9%
! % L7(%/+&,'%,0))%-()*E-()(/3J%6+&I0'012%<1&,)('2(%4@&.3%37(%03(A-%-7(M7(%+(/&210N(-%&+%74-%6+(I0&.-%<1&,)('2(%4@&.39%
@9%O+&.6('%@G%/43(2&+GJ%37(%64+30/06413%/7&&-(-%37(%/43(2&+G%&*%37(%03(A9%
! % L7(%/+&,'%,0))%-()*E-/+((1J%3&%4''+(--%/43(2&+0(-%01%,70/7%-7(M7(%0-%*4A0)04+9%%
/9%$3%+41'&A9%L7(%03(A%466(4+-%+41'&A)G%3&%37(%6+&8(/3%64+30/064139%
! % #+&,'%,0))%1&3%1(/(--4+0)G%@(%*4A0)04+%,037%37(%03(AJ%37(+(*&+(%<1&,)('2(%,0))%@(%)(--%-6(/04)0N('9%
;#$PP"QDR:O%S(24+')(--%&*%37(%)(I()%&*%/74))(12(%&*%37(%34-<J%/&1-3+4013-%01%37(%)(I()%&*%64+30/06430&1%6&--0@)(%01%37(%013(+*4/(%/41%(1/&.+42(%(1242(A(13%01%37(%@(20110129%;34+3%,037%4%7027%'(2+((%&*%-/4**&)'012%F01%4))%/4-(-H%3&%@.0)'%/&1*0'(1/(9%S('./(%37(%-/4**&)'012%&1/(%37(%64+30/06413-%74I(%2+4'.43('%37+&.27%37(%3+401012%674-(9%%
% %
!"& S()04@0)03G%,0))%'+4A430/4))G%4**(/3%37(%-.//(--%&*%4%6+&8(/39%D&%G&.%74I(%37(%/464@0)03G%&1%G&.+%01-303.30&14)%-03(J%&+%37+&.27%4%'('0/43('%6+&8(/3%-03(%3&%'&%)&4'%3(-3012%F37.-%(1-.+012%37(%013(+*4/(%,0))%@(%*.1/30&14)%01%I4+0&.-%)&4'E/&1'030&1-HB%
%
% %
C(-9%#&1301.(%3&%=.(-30&1%>9>9% % %:&9%%% ! % ;((<%4%'()(*+,%-./012*3%&+%/&1-0'(+%
Using the MOCCA Model: OperaLon War Diary
Crowd support and feedback (1)
Crowd support and feedback (2)
Contact us:
hZp://cdh.uva.nl/projects-‐2013-‐2014/m.o.c.c.a.html