modeling loss aversion and reference dependence effects on brand

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Page 1: Modeling loss aversion and reference dependence effects on brand
Page 2: Modeling loss aversion and reference dependence effects on brand
Page 3: Modeling loss aversion and reference dependence effects on brand
Page 4: Modeling loss aversion and reference dependence effects on brand
Page 5: Modeling loss aversion and reference dependence effects on brand
Page 6: Modeling loss aversion and reference dependence effects on brand
Page 7: Modeling loss aversion and reference dependence effects on brand
Page 8: Modeling loss aversion and reference dependence effects on brand
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Page 10: Modeling loss aversion and reference dependence effects on brand
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