PRINCIPLES OF PRINCIPLES OF COMMUNICATIONCOMMUNICATION

7 C’s of Effective Communication7 C’s of Effective Communication

CCredibilityredibility

CCourtesyourtesy

CClaritylarity

CCorrectnessorrectness

CConsistency and Completenessonsistency and Completeness

CConcretenessoncreteness

CConcisenessonciseness

CCourtesy/Considerationourtesy/Consideration

Consideration means preparing every Consideration means preparing every message after keeping the receiver in message after keeping the receiver in mindmind

Courtesy involves being aware not only of Courtesy involves being aware not only of other’s perspective but also their feelingsother’s perspective but also their feelings

CCredibilityredibility

Credibility means Credibility means building trust.building trust.

It is a long drawn out It is a long drawn out processprocess

It brings out the It brings out the willingness to accept willingness to accept the message as being the message as being truthful and honesttruthful and honest

CClaritylarity

Absolute clarity of ideas Absolute clarity of ideas add much to the add much to the meaning of the meaning of the messagemessage

CCorrectnessorrectness

Communicating Communicating correctly means being correctly means being specific, definite and specific, definite and vivid rather than vivid rather than vague or generalvague or generalUse specific facts and Use specific facts and figuresfiguresPut action into verbsPut action into verbsChoose vivid image Choose vivid image building wordsbuilding words

CConsistency/Completenessonsistency/Completeness

The message should The message should be complete that is it be complete that is it should contain all should contain all factsfacts

There should not be There should not be any confusionany confusion

CConcretenessoncreteness

The messages should be specific and not The messages should be specific and not vague and abstractvague and abstract

CConcisenessonciseness

The message should be as brief and as The message should be as brief and as simple as possiblesimple as possible